User Personalization is expected to be the key driving force behind growth in the Online Test Preparation industry, with companies investing across AI and ML technologies to personalize user experience for learners.
Vernacular language-based courses are expected to gain more traction amongst test preparation companies as learners from tier-2 and tier-3 based cities, having non-Hindi and non-English Board-based education, increasingly go for online test preparation programs.
Job-based categories of Test Preparation including Government exams are expected to gain traction in light of the increasing number of categories of government entrance exams stimulated by the expected introduction of new jobs by the Central and State governments in the country.
Impact of COVID-19: The pandemic has played a key role in accentuating the transition from offline coaching to online coaching for students nation-wide and has allowed students to experience online platform-based learning. The pandemic is expected to be the watershed moment for online learning, with growth set to continue in the future.
Consolidation of Competition: The online test prep ecosystem has been abuzz with acquisition activity with incumbent players looking to consolidate competition through inorganic growth. A string of acquisitions by BYJU’s and Unacademy signal the learning of the market towards consolidation of users amongst a few major players.
Hybrid Learning Delivery: With COVID-119 clearly establishing a need for online learning mechanisms in the test preparation industry, there are now signals towards a collaborative rather than combative relation between offline centres and online learning. Online test preparation companies have been indicating that offline centre-based partnerships are a key part of their future plans, suggesting that better learning and results can be achieved through hybrid learning in the test preparation industry.
Analysts at Ken Research in their latest publication “India Test Preparation Outlook to 2025 By Type of Course (Under-Graduate, Post-Graduate and Job-Based), By Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances), By Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others) and By Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)” observed that the test preparation industry in India is expected to grow on the back of the strong growth expected to be registered by the online test preparation segment. There is expected to be an increase in paid user conversions among test preparation platforms primarily driven by rising adoption among Tier-2 and Tier-3 cities. New learning technologies specially combined education delivery modes comprising of offline and online learning will also drive growth in the space. Test Preparation industry revenues are expected to increase at a CAGR of 9.3% over 2020-2025, with the online segment expected to grow at a CAGR of 42.3% over the same period.
Key Segments Covered:-
Type of Course (Under-Graduate, Post-Graduate and Job-Based)
Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances)
Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others)
Type of Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)
Test Preparation Companies Covered
BYJU’s
Unacademy
Testbook
Vedantu
Toppr
Gradeup
Oliveboard
Adda 247
Doubtnut
Aakash Educational Services
Key Target Audience:-
Offline Test Preparation Companies
Online Test Preparation Companies
Educational Industry Associations
Ed-Tech Companies
Ministry of Education, India
Venture Capital and Private Equity firms
Time Period Captured in the Report:-
Historical Period: 2015-2020
Forecast Period: 2020-2025
Key Topics Covered in the Report:-
Target Addressable Audience for Test Preparation in India
Division in the Test Preparation Market in India
Decision Making Model for Learners: Test Prep Courses
Learner Preference Trends
Segmental Leaders of Test Prep in India
Test Preparation Investment Landscape
Online Test Prep M&A Landscape
Operating Model Implementation across Indian Online Test Prep Ecosystem
Course Monetization in Indian Online Test Prep Ecosystem
Revenue Streams of Test Prep Players
Product Combination for Online Test Prep Companies
Tech Innovations by Online Test Prep Companies
Marketing Model for Test Prep Players
Business Landscape of Major Test Prep Players
Operating and Financial Landscape of Major Test Prep Players
Category Presence of Major Players
Challenges Faced by Online Test Prep Players including Solutions
COVID Impact on Demand of Test Prep Courses
Emerging Test Prep Trends in the Future
Recommended Market Penetration Strategies
Industry Speak (Interviews with Strategic Leaders across the Industry)
For More Information on the research report, refer to below link:-
Related Reports:-
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The E-learning market in Vietnam grew at a positive double digit CAGR between 2013 and 2018. There has been an increase in the number of internet users over the years. The internet penetration rate has increased by 8.0% from 2017 to 2019. In 2017, the internet penetration rate of Vietnam was 53.0% which now accounts to 61.0% in the year 2019. The increase in the number of internet users in Vietnam indicates that more people have access to internet, hence, making learning through internet easier. With the emergence of ICT in Vietnam, the government took initiatives to promote Internet of Things, big data, 4G LTE, 5G and artificial intelligence in Vietnam. Along with the entry of 4G and 5G network, the total number of smartphone users was witnessed to increase thereby, improving the scope for E-learning within Vietnam.
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Ken Research
Ankur Gupta, Head Marketing & Communications
support@kenresearch.com
+91-9015378249
