The kids’ apparel industry in India has been considered as one of the fastest growing market in the apparel segment. During the period of FY’2012-FY’2017, the industry grew steadily at a CAGR of ~%.
India domestically produces cotton, silk, jute and other raw materials at abundance. The country ranks second in cotton and silk production, fifth in man-made fibers and eighth in the total production of wool in the world. India has highest number of looms: ~ million handlooms (at around ~% of the global capacity) and ~ million shuttle looms (at ~% of the global capacity). It has the second highest number of spindles in the world with ~ million spindles (at ~% of the global capacity). Sales for kids’ apparel products increased from INR ~ billion in FY’2012 to INR ~ billion in FY’2017.
Kids belonging to the age group of 8-14 years contributed for maximum market share (~ %) in terms of revenue generation. Increased fashion sense and low product usage period, leading to more number of purchases every year resulted in the maximum contribution of revenues from this age group of kids.
In FY’2017, sales of boys’ apparel products accounted for a major portion of the kids’ apparel sales, such that it had contributed for about ~% of the total kids’ apparel sales. The high sales of boys’ apparel products as compared to girls’ apparel are due to higher population of boys in the country which led to more demand for boys centric products.
Casual wear apparel products witnessed maximum demand by consumers and comprised ~% market share of the overall kids’ apparel industry in terms of revenues.
Pure cotton is a very light fabric and quite difficult to do embroidery work in it so as to make it more appealing to the kids. Hence, blended form of cotton is used for the same as it is easier to care and less likely to shrink or wrinkle as compared to a garment made from pure cotton. In FY’2017, blended cotton was the most preferred fabric used for kids’ apparel with a share of around ~% in terms of revenue followed by wool, denim, polyester, nylon and others.
Table: India Kids’ Apparel Market Segmentation by Gender on the Basis of Revenues in INR Billion, FY’2017
| Gender | Revenues in USD Million, FY’2017 |
| Girls | |
| Boys | |
| Total |
Looking from the demand perspective, winter clothing is required only for one-fourth period in a calendar year. Although, winter apparels have a higher price tag as compared to the summer counterparts, the number of garments purchased for the former usage is easily outnumbered by the latter. The India kids’ apparel market for summer wear products was more than double than that of winter wears apparels.
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Ken Research
Ankur Gupta,
Head Marketing & Communications
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