The used smartphone industry is fragmented with the majority of unorganized smartphone dealers in Thailand. ~55.5% of used smartphones are sold by offline players in Thailand. Compasia is one of the largest online marketplaces for used smartphones.
- Growing popularity of online marketplaces for the sale of used smartphone has substantially increased in Thailand.
- The market is highly dependent upon offline and unorganized players.
- Improved technology used in the process of refurbishment will promise the premium quality of refurbished phones.
Increasing Prices of Raw Materials of a New Smartphone: Chipmakers are increasing manufacturing fees, leading to pricier chipsets and devices that employ them. This means that new smartphones, computers, and other electronics cost more in the future. Ultimately, helping the used smartphones market grow in Thailand.
Reduction in Electronic Waste: People around the world are taking steps to preserve natural resources and recycle products. Using used smartphones reduces electronic wastes. Although about 70% of mobile phones are reusable, only about 20% of mobile phones are recycled each year.
Positive Impact of Adopting 5G Network: Increasing smartphone penetration along with digital transformation due to the adoption of 5G network are the main growth drivers of this industry. More than 56 million people in Thailand use smartphones. 5G speed is 10 times more than 4G network. Hence, adoption of 5G in used smartphones will enable faster speed, low latency, and ubiquitous coverage.
High Proportion of Low- to Mid-Income Consumers: Thailand consumers are known to be price-sensitive and often make extensive searches to find the best value possible. This is mainly due to a high proportion of low- to mid-income consumers in the country.
Analysts at Ken Research in their latest publication- “Thailand Used Smartphone Market Outlook to 2027F- Driven by increasing smartphone penetration, reduction in electronic waste and adoption of 5G network” by Ken Research provides a comprehensive analysis of the potential of the used smartphones market in Thailand. Reduction in electronic waste and increasing prices of raw materials of a new smartphone are expected to contribute to the market growth over the forecast period. Thailand used smartphones market is expected to grow at a robust CAGR over the forecasted period 2022P-2027F.
Key Segments Covered:-
Segmentation by Type of Distribution Channel
Organised
Unorganised
Segmentation by Type of Marketing Channel
Offline dealers
Online marketplace
Classifieds
Segmentation by Source of Lead Generation:
Dealership walk-in
Online
Segmentation by Type of Sales
B2C
C2C
Segmentation by Type Battery Capacity
<3000mAh
3000mAh-5000mAh
>5000mAh
Segmentation by Age of Smartphone
0-12 months
12-24 months
24-36 months
36+ months
Segmentation by Sourcing Medium
Retail Customers
Business
OEM’s
Telephone Operators
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Segmentation by Type of Network
2G
3G
4G
5G
Segmentation by Screen Size
<4.5 inch
4.5-5.5 inch
>5.5 inch
Segmentation by Operating System
<4.5 inch
Android
IOS
Others
Segmentation by Price of Used Smartphone
Upper-end smartphones
Low-end smartphones
Mid-range smartphones
Low-end smartphones
Key Target Audience
Smartphones companies
Government Bodies and Regulatory Authority
Investors and Financiers
Smartphones Service Providers
Thailand Cell Phones Industries
Venture Capitalist
Smartphones Manufacturers
Existing Cell Phone Companies
New Market Entrants
Time Period Captured in the Report:-
Historical Period: 2017-2022P
Base Year: 2022P
Forecast Period: 2022P–2027F
Companies Covered:-
Online Players –
Compasia
Swopmart
Ebay
TG fone
Shopee
Lazada
Allo allo
Omni Channel Players –
Oppo
Istore
Samsung
Classified Platforms –
Locanto
Big go
Tarad.com
Baht sold
Payment Gateways/Partners –
Paypal
Ipay88
Siampay
omise
E-Commerce platforms –
Kaidee
Alibaba.com
Key Topics Covered in the Report
Executive Summary
Ecosystem of Used Smartphones Industry
Business Lifecycle and Value Chain Analysis of Used Smartphones Industry
Business Models of Major Entities in the Used Smartphones Industry
Ratio of Used and New Smartphones in Thailand
Customer Preferences and Buying Decision Behaviour in Used Smartphone Industry
Market Size of New Smartphones Industry by Transaction Value and Sales Volume
Introduction on Thailand Used Smartphones Market
Market Size of Used Smartphones Industry by Transaction Value and Sales Volume
Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size
Process of Quality Checks and Documentation Requirements Undertaken by Used Smartphone Entities in Thailand
Competitive Scenario of the Online Used Smartphone Industry
Issues and Challenges in Online Used Smartphone Market
Trends and Developments in the Used Smartphone Industry
SWOT Analysis of the Used Smartphone Industry
Porter’s Five Forces analysis of the Used Smartphone Industry
Growth Drivers of Used Smartphone Industry
Challenges and Restraints in the Used Smartphone Industry
Government Rules and Regulations in the Used Smartphone Industry
Impact of Covid-19 and Government Regulations on Used Smartphone Industry
Future Market Size of Used Smartphones Industry by Transaction Value and Sales
Future Market Size of Online Used Smartphones Industry by Transaction Value
Future Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size
Industry Speaks
Analyst Recommendations
For more insights on the market intelligence, refer to below link:-
Thailand Used Smartphone Market
Related Reports by Ken Research:-
Indonesia Used Smartphone Market Outlook to 2026
Malaysia Used Smartphone Market Outlook to 2026F
