Rising fashion trends along with the increase in mobile commerce has driven the growth of online fashion in the country. Moreover, influx of luxury fashion and emerging social media in the marketplace has resulted in higher customer penetration in the online fashion.
Analysts at Ken Research in their latest publication “UAE Online Fashion Market Outlook to 2022- by Type (Apparel, Fashion Accessories and Footwear), By Region (Dubai, Abu Dhabi, Sharjah and Others)” believe that companies marketing strategies and media campaigns along by providing large variety of products, involving participation of E-commerce portals while formulating laws and ensuring strict implementation of rules will aid the online fashion market.
Online fashion market in UAE is at its early growth stage with increasing participation of E-commerce portals. With the emerging social media exposure, people are well versed with the global trends and thus are open to exploring the international brands. Though, Apparel and footwear witnessed slower growth in 2016 as compared to 2015 due to effect of the falling in oil and gold prices but the government of United Arab Emirates is proactively investing in diversification of economy, which is expected to lead to growth over the forecast period.
Growth in number of internet users and smart phone users had been significant in the last five years. UAE is home to largest expatriate population in GCC. The reach of people towards online shopping has also grown as people find it easy to shop through mobile mode. Moreover, increase in disposable income of the growing population of UAE coupled with the westernization has attracted people towards foreign brands. Even, inhabitants of UAE have started paying more attention towards their health and wellbeing over the period and therefore they are joining gym which has increased the space of sportswear on online portals. Brick and mortar stores such as Zara and Max have also started selling their products online as the demand for online sales have encouraged. Company’s partnership with the trusted payment gateways such as PayPal, CashU has made the online payment secure thus increasing the online sales.
Key Topics Covered in the Report
Online Desktop Search UAE
Online Footwear Price UAE
Online Sandals Market UAE
Inventory Led Model UAE
Online Belts Market UAE
Internet Penetration UAE
Online Mobile Search UAE
Omni-Channel Model UAE
UAE Online Footwear GMV
Online Jackets Market UAE
Smart Phone Shipment UAE
Online Bottoms Market UAE
Online Cash Back Offers UAE
Online Watches Market UAE
Online Sneakers Market UAE
Online Accessories Price UAE
Online Flip-Flops Market UAE
Online Hand Bags Market UAE
Online Footwear Website UAE
Online Mobile applications UAE
Online Footwear Market Sharjah
Online Accessories Website UAE
Kids Apparel Online Market UAE
Kids Footwear Online Market UAE
Men Footwear Online Market UAE
Debit Card Discounts UAE E-commerce
Women Accessories Online Market UAE
Consumer Online Buying Behavior UAE
Online Footwear Market Abu Dhabi
Men Accessories Online Market UAE
Kids Accessories Online Market UAE
Women Apparel Online Market UAE
Online Imitation Jewelry Market UAE
Women Footwear Online Market UAE
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