Given a Diabetes Prevalence rate of 16%, UAE government has initiated awareness programs amongst population via various conferences & fitness events, influencing people to take part in them says a report by Ken Research
1. Initiatives such as Dubai Fitness Challenge and MA’KOM Initiatives are taken up by the Government of the UAE to Raise Awareness About Healthy Lifestyle and Physical Activity
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The government of the UAE has launched initiatives which will play a key role in promoting the well-being of the people of the UAE. This will also include establishing the UAE well-being Model for Residential Communities, implementation of a Community Wellbeing Nutrition Program and adoption of the Community Program for Active Lifestyle. The main aim is to increase community awareness about the importance of physical activity and boost community’s capability to adopt healthy lifestyles, create a supportive healthcare environment, and encourage involvement of local communities and civil society organizations in the promotion of health awareness programs.
2. Events such as Dubai Active and IFBB Female Fitness World Cup are organized in UAE to promote fitness and well being and raise awareness regarding physical fitness
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Given the rising number of diabetes & respiratory issues prevalent amongst the UAE population, various associations have become active in order to make fitness a priority amongst people. As per International Diabetes Federation (IDF), UAE has a diabetes prevalence rate of 16% as compared to a 9% worldwide rate. Taking all this into consideration, events such as Dubai Muscle Show & International Conference on sports nutrition on supplements have been organized to raise fitness related awareness.
3. Market has been anticipated to showcase a substantial growth at a CAGR of about 10% during the forecast period owing to an increasing health conscious population & government initiatives
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Growing health conscious population, increasing disposable income, rising awareness regarding obesity and to overcome health issues such as diabetes, hypertension and cardiovascular diseases has been the major key factors which drives the demand for fitness services centers in UAE. The market is expected to witness a growth rate of 10% in the next 5 years owing to increased government initiatives & rising fitness awareness.
