The activity kit industry, as well as the E-Learning industry in UAE, is at its nascent stage and together both industries have gained pace only after 2017. As of 2020, the industry has penetrated <1% of its target addressable market and it holds a bright future due to increasing awareness about early childhood development & experiential learning, increasing number of dual working parents, an increasing fee of private tutoring, and the growing need of substituting kid’s futile screen time with educational and fun solutions.
Diversified Product Portfolio of Activity Kit Companies: In the UAE, companies have multiple revenue streams other than activity kit subscriptions. For Instance, gift cards, festive & travel boxes, theme-based value packages, marketing, and STEM classes. Activity kit companies provide festively and travel boxes that are sold individually. Such boxes help in the marketing of the main subscription product, for instance, My Discovery Lab provides Christmas and Ramadan themed boxes. Companies have also introduced the theme and occasion-based value packages such as summer packages to provide a better value proposition. Companies making products and services for kids and young parents can advertise their product through the activity kit companies, for instance, Monki Box provides marketing through the insertion of a product, sample, or brochure in one of the Monki Boxes, email campaigns, blog posts, online promotions, advertising, and social media.
Evolving Business Strategies: Companies are evolving their distribution strategies such as distributor partnerships and B2B2BC strategy to expand geographically with less investment. Baby Box Swop Provides Distributor Licenses to Local Ladies in Different Regions. Local people can buy distributorship for all the three products of the company. Distributors have to purchase stocks of boxes and learning material from the company at discounted rates and then have to sell the products in their locality. Initially, the company provides a local Facebook page where the distributor can market the product. My Discovery Lab follows a B2B2C strategy in which it provides 10% commission to schools for every lead and provides STEAM excellence, parent workshops, and support with STEAM curriculum to partner schools.
E-Learning Competition Concentrated by Indian Companies: The E-learning industry incepted in UAE with the entry of BYJU’s in 2017 and currently, it is the biggest player in the industry followed by other Indian companies such as Vedantu and Toppr. The industry is majorly catering to the ex-pat population, mainly Indians studying CBSE and ICSE curriculum in private schools. Post-COVID offline players such as Knowledge Planet and Meccademia have also entered the e-learning industry.
According to a report by Ken Research titled “UAE Experiential Learning Market Outlook to 2025- Concentrated Activity Box and E-Learning Segment Paving Ways for International Players to Expand” reported that the Activity Kit Subscription Industry and K12 E-Learning Industry have been growing at CAGR (2017-2020) 56.9% & 38.6% respectively. Increasing awareness about the ill-effects of futile screen time on kids and the importance of early childhood development has derived the growth in the activity kit subscription industry. High average household income and an increasing fee of private tutors has to lead to an increasing number of paid e-learning users in UAE.
Key Segments Covered: –
K8 Activity Kit Industry Revenue By Age Group
0-3 years
4-6 years
7-9 years
10-14 years
K8 Activity Kit Industry Revenue By Subscription Type
1 Month
2 Month
3 Months
6 Months
12 Months
Others (4 Month, 8 Month & 9 Month)
K8 Activity Kit Industry Revenue By Emirate
Dubai
Abu Dhabi
Sharjah
Others (Ajman, Umm Al Quwain, Ras Al Khaimah and Al Fujairah)
K12 E-Learning Industry Revenue By Grade
UKG- Grade 3
Grade 4-5
Grade 6-8
Grade 9-12
Key Target Audience
E-Learning Companies
Activity Kit Companies
Toy Companies
Schools
Pre-Schools
Government Authority
Time Period Captured in the Report:
Historical Period: 2017-2020
Forecast Period: 2020-2025
Companies Mentioned:
UAE Activity Kit Subscription Competitive Ecosystem
Monki Box
Baby Box Swop
My Discovery Lab
The Happy Box
Kids Fun Box
Peekado
UAE K12 E-Learning Competitive Ecosystem
BYJU’s
Toppr
Vedantu
Knowledge Planet
Meccademia
Key Topics Covered in the Report: –
Target Addressable Audience, Serviceable Addressable Market and Share of Market for Experiential Learning
Snapshot of Dubai Education Industry
Snapshot of Abu Dhabi Education Industry
Existing Gaps in Experiential Learning Industry
Supply Ecosystem
Business Model Analysis in Activity Kit Industry
Revenue Streams in Activity Kit Industry
Organizational Structure of Activity Kit Company
Case Studies of Offline Players Providing Experiential Learning in UAE such as Sylvan Learning Dubai and Metamindz
Porter Five Force Analysis for Activity Kit Industry and E-Learning Industry
BCG Matrix for Activity Kit Industry
Impact of COVID
Demand Side Survey Analysis
Analyst Recommendation
GTM Strategy for a New Entrant (Market Potential, Target Audience Bracketing, Product Positioning, Product Pricing Strategy, Marketing and Customer Acquisition Strategy and Potential Risks)
For More Information on the research report, refer to below link: –
Future of UAE Experiential Learning Market
Related Reports by Ken Research: –
Contact Us: –
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
