The Fitness Industry in Turkey contributed over 0.06% of GDP Revenue in 2020 employing a Total of over 17,000 people in all types of Fitness Centre Establishments: Ken Research.
1. “An all over growth?”: The Fitness Market has a positive impact on the economy in Terms of Revenue Generation and Employment while supporting other sectors as well.
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An overall revenue generation of over $350 Mn was registered via Fitness Industry in 2020 (over $200 Mn from Offline fitness services & over $150 Mn from Online Fitness services). The industry generated a total of over 17,000 jobs in 2020. The Fitness services market has not only hyped its own share in the country’s GDP but has also been doing the same for other sectors. Sectors such as construction & real estate have been profited immensely via the fitness market. For instance, the cost of constructing a fitness center in Turkey is $700-$900 per square meter with a minimum time period of 4-5 months & a labor requirement of 20-30 individuals. A similar scenario has been noticed for the real estate & fitness equipment markets as well with the latter registering a market revenue of $81 Mn in 2020. All in all, the industry has been supporting the growth of several markets & is expected to register a robust growth in the upcoming years.
2. “Focused on Health & Profit:” Independent gyms and fitness centers focusing on health & fitness of the customers contributed majority of the market revenue generating $100-500Mn in 2020
Popular fitness centers have been registering a higher profit owing to their popularity, easy availability & affordable costs. The niche alone generated a revenue of over $100 Mn in 2020 with country wide members crossing the 300,000 mark. Majority of the fitness centers in Turkey are clustered in prime locations near Istanbul and Ankara. Istanbul alone has over 400 small and medium-size fitness clubs, 25% of which were opened within the last one or two years. The increasing number of integrated services offered by the fitness centers such as Aero boxing, Zumba, Martial arts, swimming and others to the customers has intensified the demand for these services in the country.
3. “Rising health consciousness:” Market is anticipated to show a double-digit growth @8.2% CAGR on account of growing popularity of digital fitness applications and expansion of low-cost fitness centers in the country.
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Turkey Health & fitness service market is expected to register a robust growth in upcoming years contributing a market share of over $800 Mn by 2025 (45% from Offline health & fitness centers & 54% from online centers) owing to Rising Awareness about Health & Fitness, access to various online/digital workout classes available at the convenience, increased Marketing and Promotional Activities. The total number of active members is expected to reach over 900,000 by 2025 with number of gym employees reaching over 22,000. Moreover, Expansion of women only fitness centers such as B fit offering 30-minute exercise sessions, which is helpful for working women who have little free time, is expected to increase market revenue.
For more insights on the market intelligence, refer to the link below:-
Turkey Fitness Services Market
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