Middle East countries are oil rich countries and in the past few years have significantly diversified their economy to other sectors such as retail, hospitality and others. Growing expat population, tourists, investment in infrastructure, retail and hospitality sector were the key users of electronic security devices. Government and Industry were the major consumers of high end technologically advanced products which are generally sold at higher premium. In 2011 market was estimated at USD ~ million and increased to an estimated at USD ~ million in 2016 registering a five year CAGR of ~%. Rise in demand for facility management, improving government regulations, growing hospitality sector and improved banking/ATM penetration were the key sectors that lead the growth.
Turkey was the largest market for electronic security devices and CCTV was the most demanded electronic security device in the Middle East region. Honeywell, Bosch, Axis Communication are the key companies operating in the Middle East region. Many Chinese companies such as Hikvision and Dahua which are very price competitive have also entered the Middle East market. System integrators and consultants play a very key role in the region as it is mandatory to have the equipments installed by government registered system integrators. Currently, no major company has manufacturing unit and setting up a manufacturing unit in Middle East will help in gaining more market as more products can be developed as per needs of local requirements.
Role of Consultants and System Integrators
The service consultants for electronic security products provide consulting on sourcing and installation of surveillance systems, access control systems, fire alarm/fire fighting systems, intruder alarm systems, and other security products. The role of security consultant initiates with assessing the security needs of client and presenting the findings (based upon the needs) to the client. The service consultant during this process ensures to maintain quality and service benchmark that has been promised. There are several companies in the domain which provides consulting services to different sectors in electronic security market.
System integrators procure the hardware, software, and provide services to put the equipments together. Many times the consultants and vendors don’t have the required skills of manpower in the region to integrate the new technologies into existing infrastructure which is essential for business’s safety and security. System integrators are key partners to the manufacturing companies and vital training and development facilities are made available by these companies to system integrators as they are the key factor in installation and operation of electronic security devices. Insights and feedback from system integrators serve as major input to focus R&D activities.
Turkey Electronic Security Market Size
Turkey electronic security market was estimated at USD ~ million in 2011 which increased to USD ~ million in 2016 registering 5 year CAGR of ~%. Turkey is at the border of Europe, Africa and Asia and was a victim of terrorist attacks. Government increased investments in increasing surveillance expenditure on electronic security. Fire warning systems and intercom systems were Growth was mainly driven by IP-based video surveillance systems. Several large distributors began to dominate the local market. As opposed to the earlier distributors who use European manufacturers, these companies imported and distributed products mainly from Asian manufacturers making it more accessible and affordable to Turkish people.
Turkey Electronic Security Market Segmentation
CCTV video surveillance had market share of ~% in Turkey electronic surveillance market. Government bodies and public sector units were the major consumer of CCTV electronic surveillance. Majority of the modern installation opting for all new electronic security choose IP based CCTV cameras. Fire alarm system was the second largest segment generating revenue of USD ~ million. In 2016, Panasonic Fire Sensing Systems was introduced in Turkish market. Intrusion alert system provide security for homes and businesses ranging from burglar alarms to a range of security systems, including alarm control panels, keypads, sensors and central station receiving equipment used in security monitoring centers. Bosch Security Systems, Optex, Castlebank Security Solutions were some global intrusion alarm manufacturers selling their product in Turkey market. Access control devices generated revenue of USD ~ million accounting for ~% market share. Pin based locks are gaining momentum in domestic households. Integrated system with multiple access control was also very popular and was generally used as combination of card and pin based access control tools.
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Ken Research
Ankur Gupta,
Head Marketing & Communications
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