The global beauty and grooming space is being impacted by an ever-expanding visual culture as well as the universal desire to manage the aging process effectively. These overarching behaviors are impacting innovation trends with factors such as efficacy, health, and social media playing a leading role in shaping these trends and their future direction.
Key Findings
The rise of social media has resulted in limitless social interactions and an image-based culture, further adding to the appearance-consciousness of consumers. This appearance-consciousness continues to expand beyond the individual and is now an expansive concern being placed upon children, and even pets.
Consumers are depending on beauty offerings to facilitate engagement with a selfie culture and efficacy is being prioritized as a key purchasing motivator for consumers.
This is particularly important given that over half of global consumers believe improving appearance to be the greatest benefit of beauty products.
Consumer trends within food and drink are heavily influencing the direction of the wellbeing concept in beauty, with the perception that an ingredient or approach being good for health on the inside must do the same on the outside.
Synopsis
Top Trends in Beauty and Grooming shows how the beauty and grooming space continues to rapidly evolve in response to changing consumer behaviors and needs. It seeks to explore the key trends and future opportunities which are being shaped by these behaviors.
CONSUMER INSIGHT: Data analyzed from Canadeans consumer surveys delivers a clear picture of the global consumer in relation to the beauty and grooming categories.
TRENDS: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.
INNOVATION: See the best examples of innovation and recommendations for brands operating in the market.
Reasons To Buy
Identifies the key consumer behaviors shaping the beauty and grooming space and resulting trends.
Offers specific insight and implications into each beauty and grooming category.
Analyzes key innovation approaches in beauty and grooming globally.
Topics Covered In the Report
- Global beauty and grooming Industry Research Report,
- Global beauty and grooming Market Research Report,
- Global beauty and grooming Market Trends,
- Global beauty and grooming Market Size,
- Global beauty and grooming Market Share,
- Global beauty and grooming Industry Developments,
- Global beauty and grooming Companies Revenue ,
- Global beauty and grooming Market Outlook,
- Global beauty and grooming Industry Size,
- Global beauty and grooming Market Analysis,
- Global beauty and grooming Market Forecast,
- Global beauty and grooming Future Projections,
- Global beauty and grooming Market Insight,
- Global beauty and grooming Competition Analysis,
- Global beauty and grooming Sales Growth,
- Global beauty and grooming Market Segmentation,
- Global beauty and grooming Market CAGR,
- Global beauty and grooming Sector Growth,
- Global beauty and grooming Future Analysis,
- Global beauty and grooming Industry Outlook,
- Global beauty and grooming Import Export Scenario,
- Global beauty and grooming Company Profiles,
- Global beauty and grooming Customer preference,
- Global beauty and grooming Competitive Landscape,
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Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
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