1. The Qatar Fitness Market contributed 0.03% of GDP in 2020 driven by changing demographics and growing awareness for a more balanced lifestyle.
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The fitness service market of Qatar has sustained substantial growth in these years all thanks to supporting factors like the rise in obesity rates in the country that have made it mandatory for people to join fitness centers. Besides, the growing population (1.7% in 2020) along with an increase in consumer spending have significantly led to an increase in the average number of members per fitness centers. Not to forget, the popularity of weight loss reality TV shows, efforts by the government to promote healthy living and weight loss, and the household outsourcing trend are some of the other key factors that have contributed to the rising demand for fitness services in Qatar. As a result, the fitness service industry was able to offer 0.03% of Qatar’s GDB in the year 2020.
2. With the highest revenue contribution in the year 2020, offline Health & Fitness centers dominate the Fitness Services sector in Qatar.
The offline fitness service centres in Qatar accounts for the highest market share of around 87% in 2020 as a result of the increasing obesity rate in the country. It is found that Qatar is among the top-ranked obese countries with a high obesity rate among its population. More than 70% of the population in Qatar is either overweight or obese and nearly half of all men (~48.0%) are obese. Besides it, increasing women’s participation in fitness clubs is also driving the growth of offline fitness centres in the country. On the other hand, the online fitness service segment is also growing gradually. It holds around 13% of the market revenue share and grew at a CAGR of ~51% between 2017 and 2020.
3. The digital fitness market in Qatar is expected to experience double-digit growth which will further support the overall growth of the Qatar Health and Fitness market by 2025F.
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The penetration of the online fitness service market in Qatar is expected to rise in the coming years as tech-enabled high-end fitness offerings (usually backed by strong social media credentials and cult following) and budget fitness chains (benefiting from economies of scale) are expanding in Qatar. Also, studios are expected to adapt to the online space post-pandemic and expand their offerings by providing Digital Fitness applications with personalized training and highly discounted one-on-one virtual personal training sessions. These factors will help the digital fitness sector to expand at a CAGR of ~27% in Qatar, which will help the overall Qatar fitness market to proliferate in the next few years.
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