“The mattress market offers products in various sizes, types and at various price points thus, catering to wider consumer needs.”
Analysts at Ken Research in their latest publication “South Africa Mattress Market Outlook To 2023 – By Size of Mattress (King Size and Super King Size, Queen Size, Double Size and Single and Three Quarter), By Type of Mattress (Spring, Foam and Latex, and Others), By Region (Gauteng, Limpopo, Western Cape, Kwazulu Natal, Free State, Eastern Cape and Others), By Type of Distribution Channel (Retail and Direct Sales), and By Organized and Unorganized” believe that focusing on export opportunities, expand into bed-in-a-box model, investment into the hybrid mattress the segment, improve after-sales services, promote omnichannel marketing, improve online retailing are some of the factors that will drive the market demand in the near future. The market is expected to register a positive 5-year CAGR of 5.1% in terms of revenue and 3.7% in terms of sales volume during the forecast period of 2019–2023.
Increased number of Households and Nuclear Family: The retail channel accounts for the majority of the total sales volume of mattresses in South Africa during 2018 and is majorly directed towards home users. In accordance with the SACS (South Africa Community Survey) 2018, the number of formal dwellings has increased from 65.1% to 81.1% between 1996 and 2018. The average household size in South Africa was observed to reduce from 4.5 to 3.3 thus, resulting in increasing nuclear families which are driving the demand for mattresses in the country. Household growth has outpaced population growth. The number of households has risen by 2.4% per annum over the same period, a growth of 48.9% over the period while the population has grown by 1.3% per year over the period 2002-2018.
Customizable mattresses in South Africa is basically driven by more convenience level, overall sleep quality, growing demand for interior designing and other sleep-related factors. These mattresses are structurally modified to conform to consumer physical needs keeping in mind their height, weight, age, body shape, and others are made available by mattress companies. The mattresses are customized in accordance with consumer expectations, therefore allowing one mattress to have different color tones, size, design, and layers. The technologies used in foreign countries to produce mattresses in order to meet quality standards are gaining popularity in South Africa thus, leading to high imports of customized mattresses from major countries.
Growing awareness of sleep health is causing South Africans to spend an enormous amount on a mattress purchase. There are a number of players in the market ranging from mass segment mattresses to the premium luxury segment. The players operating in the premium segment are Simmons, Sealy, KingKoil, Cloud nine and Slumberland, and others. The Maestro mattresses range from ZAR 180,000-350,000 and is one of the most expensive and prominent brands within South Africa. The Maestro mattress is assembled by hand in Switzerland and is imported into South Africa. It is filled with materials such as blond horsehair, alpaca wool, camel wool, and others. The customer can have the mattress customized as per his/her wish. Apart from that, multiple foam and latex mattresses are also imported into South Africa.
Increasing Number of Hotel Rooms: The South African tourism industry is one of the contributors to the country’s GDP and is one of the primary reasons as to why the government is pushing tourism. The total number of hotel rooms within South Africa was observed to increase from 81,200 in 2013 to 81,700 during 2018 and is further forecasted to grow in the near future.
Key Segments Covered:-
Size of Mattresses
King Size and Super King Size
Queen Size
Double Size
Single and Three Quarter
Type of Mattresses
Spring
Pocket Spring
Bonell Spring
Offset Spring
Foam and Latex
Others (Gel-based, water-based, air based mattresses, orthopedic mattress, and coir mattress and rubber mattress)
Region
Gauteng
Limpopo
Western Cape
Kwazulu Natal
Free State
Eastern Cape
Others (Garden Route, Greater Kruger Region, and Madikwe & the North)
Distribution Channel
Retail Sales
Direct Sales
Hotels, Resorts, and Residential Sector
Hospitals
Market Structure
Organized Sector
Mass
Economy
Premium
Unorganized Sector
Key Target Audience
Mattress Raw Material Producers
Mattress Manufacturers, Importer, and Trader
Investors
Distributors / Retailers / Stockiest
Mattress Specialist Retailers
Mattress Internet Retailers
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2023
Companies Covered in South Africa Mattress Market:-
Bravo Group
KAP Holdings Limited
Simmons
Cloud 9
Serta
Dynamic Holdings
Viva
Rest assured
Strandfoam
Kooi, Quality
Support-a-Paedic
Truform Bedding
Sileobeds
Keywords:-
South Africa Mattress Export
South Africa Mattress Import
South Africa Mattress Sales Growth Market
South Africa Single Size Mattress market
South Africa Viva bedding Mattress Market
Strandfoam mattress South Africa
Superking Size Mattress South Africa
Offset Spring Mattress Sales South Africa
Premium Luxury Mattress Market South Africa
Queen Size Mattress South Africa
Restonic Mattress Market South Africa
Sealy mattress Market South Africa
Cloud nine mattresses South Africa
Double Size Mattress South Africa
Edblo mattress Market South Africa
For More Information On The Research Report, Refer To Below Link:-
South Africa Mattress Market Outlook
Related Reports:-
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
