“Rising number of internet users, the introduction of international brands in Singapore, increasing number of social media users and highly advanced digital infrastructure will be the key factors driving growth in Singapore Online Advertising Market”
Analysts at Ken Research in their latest publication “Singapore Online Advertising Market Outlook to 2023 – By Medium (Desktop and Mobile), by Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising and Online classifieds and others), by Sectors (FMCG, Entertainment & Media, BFSI, Retail, Healthcare, Automotive and others) and by Model ( Cost per click, Cost per mile and Cost per action)” believes that an increase in the number of smartphone users, well developed digital infrastructure and increasing online spent by FMCG & entertainment would surge the overall online advertising spending in the market. The market has witnessed a positive CAGR of close to 18.6% in terms of online advertising spend in Singapore during the review period 2013-2018.
Digital Presence, a transition from traditional means& Code of Conduct: Developed industries have started transiting towards more sophisticated methods of marketing & promotion. Big brands now invest higher revenue share on online digital marketing especially being conducted through search engines and social media platforms. Platforms such as Google, Yahoo, Facebook, Instagram, and others play a major role due to heavy customer traffic experienced. It has also been observed that desktop advertisement has been more prevalent in 2018. However, Smartphone penetration supporting industry growth is estimated to stand positive by the end of 2023. The steady increase in adaptation of the Internet among the urban and rural population has opened various avenues for marketers to go online and spend on a digital advertisement. Internet speed and the connectivity of a broadband network are highly supportive of industry growth. In 2018, Singaporeans have spent at least 7 hours 9 minutes daily on the internet. This is expected to compel propelling brands and companies to shift away from traditional methods. Consumer time spent on mobile has increased not only for utility purposes but also for the consumption of media and entertainment.
The government of Singapore is quite strict with their norms& code of conduct as per ‘Singapore Code of Advertising Practice‘. The regulation ensures full disclosure of information and prohibits fraudulent activities in advertising. These efforts have helped create a sense of security and trust amongst various entities in the market.
Key Segments Covered:-
By Online Advertising Medium By Online Ad Spend
Desktop
Mobile
By Types of Online Advertising By Online Ad Spend
Search Advertising
Social Media Advertising
Banner Advertising
Video Advertising
Online Classified & Others
By Different Sector/Industries By Online Ad Spend
FMCG
Entertainment & Media
BFSI
Retail
Health care
Automotive
Others
By Pricing Models By Online Ad Spend
Cost per Click (CPC)
Cost per Mile (CPM)
Cost per Action (CPA)
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2023
Key Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Online Advertising
Investors
Advertising Agencies Covered:-
Carbon Interactive
Active Media
Happy Marketer
Hashmeta Pte. Ltd.
Clickr Media
Media One
One9 Ninety
Advertising Platforms Covered:-
YouTube
Snapchat
Keywords:-
Digital Advertising Market Share Singapore
Singapore Ad Spending Market Metrics
Online Video Advertising Spend Singapore
Singapore Online Ad Spending Market
Singapore Digital Ad Spending Market
Singapore Digital Advertising Stats Market
Singapore Digital Display Ad Spend Market
Singapore Online Advertising Market Trends
Singapore Online Advertising Market Challenges
Singapore Online Advertising Market Issues
Singapore Online Advertising Consumer Profile
Singapore Digital Consumer Landscape
Singapore Mobile Advertising Market
Singapore Desktop Advertising Market
Singapore Search Advertising Market
Singapore Banner Advertising Market
Singapore Online Video Advertising Market
For More Information, Refer To Below Link:-
Singapore Online Advertising Market Outlook
Related Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
