Growing popularity of online marketplaces for the sale of used smartphones has substantially increased in Thailand. Easy EMI options, cash on a delivery, a wide variety of options, free home delivery, and other features offered have elevated the penetration of e-commerce platforms.
Covid Led Growth: There was a positive influence of Covid-19 in this market due to the shift from in-office work to work-from-home and online classes which influenced the purchase of used smartphones. During Covid-19, there was a fall in the income of consumers and therefore they were more inclined towards used smartphones.
Rising Government Support: Government policies including the promotion of the digital economy, the development of smart cities, and the allocation of 5G frequencies ensure that mobile telecoms infrastructure extends across Thailand, helping to stimulate stronger demand from consumers in new parts of the country.
Affordable Prices for Low to Mid-Income People: Used smartphones are cheaper than new smartphones and some people have a tendency of changing their smartphones frequently thus buying a used smartphone becomes feasible for them and this purchase pattern boosts the market. The high proportion of low to mid-income group, who cannot afford new smartphone, buy theses used phones.
Changing Technology for Smartphones and Gadgets: Scope for refurbished phones in Thailand has grown multifold. With the launch of new smartphone models, rapidly changing technology and gadgets becoming outdated than usual has given opportunity to this market.
Analysts at Ken Research in their latest publication- “Thailand Used Smartphone Market Outlook to 2027F- Driven by increasing smartphone penetration, reduction in electronic waste and adoption of 5G network” by Ken Research provides a comprehensive analysis of the potential of the used smartphones market in Thailand. Reduction in electronic waste and increasing prices of raw materials of a new smartphone are expected to contribute to the market growth over the forecast period. Thailand used smartphones market is expected to grow at a robust CAGR over the forecasted period 2022P-2027F.
Key Segments Covered:-
Segmentation by Type of Distribution Channel
Organised
Unorganised
Segmentation by Type of Marketing Channel
Offline dealers
Online marketplace
Classifieds
Segmentation by Source of Lead Generation:
Dealership walk-in
Online
Segmentation by Type of Sales
B2C
C2C
Segmentation by Type Battery Capacity
<3000mAh
3000mAh-5000mAh
>5000mAh
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Segmentation by Age of Smartphone
0-12 months
12-24 months
24-36 months
36+ months
Segmentation by Sourcing Medium
Retail Customers
Business
OEM’s
Telephone Operators
Segmentation by Type of Network
2G
3G
4G
5G
Segmentation by Screen Size
<4.5 inch
4.5-5.5 inch
>5.5 inch
Segmentation by Operating System
<4.5 inch
Android
IOS
Others
Segmentation by Price of Used Smartphone
Upper-end smartphones
Low-end smartphones
Mid-range smartphones
Low-end smartphones
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Key Target Audience
Smartphones companies
Government Bodies and Regulatory Authority
Investors and Financiers
Smartphones Service Providers
Thailand Cell Phones Industries
Venture Capitalist
Smartphones Manufacturers
Existing Cell Phone Companies
New Market Entrants
Time Period Captured in the Report:-
Historical Period: 2017-2022P
Base Year: 2022P
Forecast Period: 2022P–2027F
Companies Covered:-
Online Players –
Compasia
Swopmart
Ebay
TG fone
Shopee
Lazada
Allo allo
Omni Channel Players –
Oppo
Istore
Samsung
Classified Platforms –
Locanto
Big go
Tarad.com
Baht sold
Payment Gateways/Partners –
Paypal
Ipay88
Siampay
omise
E-Commerce platforms –
Kaidee
Alibaba.com
Key Topics Covered in the Report
Executive Summary
Ecosystem of Used Smartphones Industry
Business Lifecycle and Value Chain Analysis of Used Smartphones Industry
Business Models of Major Entities in the Used Smartphones Industry
Ratio of Used and New Smartphones in Thailand
Customer Preferences and Buying Decision Behaviour in Used Smartphone Industry
Market Size of New Smartphones Industry by Transaction Value and Sales Volume
Introduction on Thailand Used Smartphones Market
Market Size of Used Smartphones Industry by Transaction Value and Sales Volume
Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size
Process of Quality Checks and Documentation Requirements Undertaken by Used Smartphone Entities in Thailand
Competitive Scenario of the Online Used Smartphone Industry
Issues and Challenges in Online Used Smartphone Market
Trends and Developments in the Used Smartphone Industry
SWOT Analysis of the Used Smartphone Industry
Porter’s Five Forces analysis of the Used Smartphone Industry
Growth Drivers of Used Smartphone Industry
Challenges and Restraints in the Used Smartphone Industry
Government Rules and Regulations in the Used Smartphone Industry
Impact of Covid-19 and Government Regulations on Used Smartphone Industry
Future Market Size of Used Smartphones Industry by Transaction Value and Sales
Future Market Size of Online Used Smartphones Industry by Transaction Value
Future Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size
Industry Speaks
Analyst Recommendations
For more insights on the market intelligence, refer to below link:-
Thailand Used Smartphone Market
Related Reports by Ken Research:-
Indonesia Used Smartphone Market Outlook to 2026
Malaysia Used Smartphone Market Outlook to 2026F
