KSA Used Car Market Overview and Size
The used car industry in Saudi Arabia has grown at a notable CAGR on the basis of gross transaction value and sales volume over the period 2017-2021. The availability of multiple financing options, booming growth of online classified and auction market and increasing smartphone and internet penetration led to the increase in sales from 2017-2021. The addition of women drivers and the high levels of disposable income in the country are some of the major growth drivers of the industry.
KSA Used Car Market Segmentations
By Market Structure: The industry in Saudi Arabia is largely unorganized due to the preference of consumers towards peer-to-peer sales, largely facilitated by online auto-classified platforms. The organized market comprises of large authorized brand dealerships as well as multi-brand outlets and exhibitions.
By Sales Channel: The unorganized sector contributed to the majority of the sales of used car in the country. This higher preference for Unorganized sector was because used cars are cheaper on these platform and customers save 15% VAT charged by Organized players. Over time preference towards organised is increasing due to more convenient buying experience and value added services (warranty, certification).
By Type of Cars: Sedans and hatchback were observed to dominate the used car market on the basis of sales volume as they are economical and suitable for almost all kinds of buyers. SUVs & crossovers were found to be the second most preferred types of cars in the country and pick-ups & luxury cars contributed to the remaining sales.
By Car Brands: Toyota continues to dominate the used car market in Saudi Arabia due to the higher preference of the consumers towards the brand for its reliability and low maintenance. Also, the easy availability of spare parts and the higher residual value of Toyota cars contribute to higher sales. Hyundai contributed to the second-highest sales volume in 2021
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By Age of Vehicle: Three to five-year-old used cars were observed to dominate the used car sales in the country in 2021. As the installment period for cars purchased on finance is around 3-5 years after which people usually prefer to sell off their cars. 1-3-year-old vehicles contributed to the second-highest sales volume as a large number of these cars found their way to the used car market when car rental companies’ de-fleet their existing fleet.
By Kilometers Driven: A large proportion of the used cars sold in 2021 belonged to the category of 80,000-150,000 kilometers. Cars with a mileage of 50,000-80,000 kilometers were also largely preferred by the consumers due to their nearly new look and feel and are also economical.
By Regions: The central region including the capital of Riyadh accounted for the highest number of used car sales in the country in 2021 due to the concentration of the young working population in the region. The western region contributed the second-highest used car sales. Most of the major authorized dealers have multiple showrooms in these regions.
By Age Group of Buyers: The majority of the buyers in the used car market were observed to be in the age group 30-60 years. Many young working professionals, expatriates, families owning multiple cars belong to this age group. The demand for used cars among the age group of 18-30 years is also increasing with increasing disposable income and job opportunities.
Saudi Arabia Organized Market Segmentation
By Sales Channel: The unorganized sector contributed to the majority of the sales of used car in the country. This higher preference for Unorganized sector was because used cars are cheaper on these platform and customers save 15% VAT charged by Organized players. Over time preference towards organized is increasing due to more convenient buying experience and value added services (warranty, certification).
Competitive Landscape of KSA Used Car Market:
The industry is highly fragmented and competitive with 2,200+ dealerships operating in the market. Many brands have a certified pre-owned car program in place in the country. Amongst the brand authorized dealerships, the top 6 players including Abdul Latif Jameel Motors, Aljomaih Automotive Company, Al Jazirah Vehicles, Universal Motors & Gulf Advantage are analyzed to account for almost half of the used car sales through the authorized dealerships. These players compete on the basis of parameters such as geographical presence, value-added services offered, financing option, after-sales services offered, dealership network, and more.
KSA E-Commerce Logistics Market Future Outlook and Projections
The used car industry is expected to recover from the Covid-19 pandemic and witness growth by 2026. The increasing demand from smaller cities such as Jazan, Arar among others is expected to drive the growth of the industry. The growing traction towards online platforms is expected to compel dealerships to expand their presence online. Online platforms are expected to leverage the latest technologies such as artificial intelligence & virtual reality to enhance the user browsing experience. The overall used to new car sales ratio in the country is also expected to improve in the future.
KSA Used Car Market
By Market Structure
- Organized Sector
- OEM Certified Dealers
- Multi-Brand Non-Franchise Dealerships
- Auction Companies
- Unorganized Sector
- C2C
- Local Dealers
- By Type of Car
- Sedan and Hatchback
- Suv
- Pickup trucks
- Luxury
- By Manufacturer
- Toyota
- Hyundai
- Ford
- Chevrolet
- GMC
- Nissan
- Kia
- By Kms Driven
- <50,000
- 50,000-80,000
- 80,000-150,000
- >150,000
- By Age of Vehicle
- <1 year
- 1-2 years
- 3-5 years
- >5 years
- By City
- Northern
- Southern
- Central
- Western
- Eastern
- By Age of the Consumer:
- 18-34
- 35-54
- 55+
- By Age of the Consumer:
- Female
- Male
Key Target Audience
- Used Car Companies
- OEMs
- Multi-Brands
- Online Used Car Portals
- Used Car Financing Companies
- Government Bodies
- Investors & Venture Capital Firms
- Used Car Dealerships
- Used Car Industry
- Used Car Manufacturing Companies
- Used Car Distributors
- Used Car Auction Houses
- Used Car Associations
Time Period Captured in the Report:
- Historical Year: 2017–2021
- Base Year: 2021
- Forecast Period: 2021–2026F
Companies Covered:
Online Auto-Classified
- Expatriates
- Expat
- Haraj
- Opensooq
- Mourjan
- YallaMotors
- Motory
- SellAnyCar
- Syarah
- CarsSwitch
- Carnab
- OLX
- Saudisale
- Halta2ee
Major Auction Companies
- Abdulla Fouad Company of Public Auctions Car Sales
- Sultan Nasser Auctioneers Est
- AutoWorld (AKA Al Jazira Equipment Co.Ltd)
- Saud Qahtani Auction Company
- Motory
- Syarah
- Mozayada
- budgetsaudi
- Mazadhala
Major Finance Institution
- Alinma Bank
- Riyad Bank
- ANB Leasing Bank
- Emirates NBD Auto Lease Bank
- Al Rajhi Bank
- National Commercial Bank
- Saudi Investment Bank
- Bank Albilad
- Al Yusr
- Taajeer Finance Company
- Abdul Latif Jameel
- Al-Tayseer Car Finance
Major Finance Institution
- Abdul Latif Jameel
- Aljomaih Automotive Company
- Al Jazirah Vehicle
- Mohamed Yousuf Naghi
- United Motors Company
- Universal Motors Agencies
- SAMACO Automotive
- Petromin Stellantis
Key Topics Covered in the Report
- KSA Automotive Market Overview
- KSA Used Car Market Overview
- KSA Online E-commerce Used Car Market
- Market Ecosystem
- Value chain Analysis
- Customer Buying Journey in KSA
- Decision Making Parameters for Customers
- Offline and Online Business Models
- Detailed Analysis on KSA Used Car Market (Market Size, 2021; Market Structure; Market Segmentations; Competition; Future Market Size, 2026; Future Trends and the Way Forward
- Snapshot on Online Used Car Platforms in KSA
- Snapshot of Used Car Auction House in KSA
- Snapshot of Used Car Finance Market in KSA
- Business Opportunity (Customer Profile Analysis)
- Recommendations (Sales and Marketing Strategies, Positioning Strategies, Business Framework)
For more information on the research report, refer to the below link:
KSA Used Car Market: Ken Research
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