Saudi Arabia Fitness Services Market Overview
There are close to 28+ organized fitness center brands functioning in the Kingdom along with unorganized fitness centers. While the complete industry has been recognised at a high growth stage, the competition in the industry is observed to be fragmented in nature, in terms of number of players. A high degree of fitness centers in the Kingdom are unorganized and independent, while the existence of organized fitness center brands is limited to foremost cities such as Riyadh, Jeddah, Dammam, Al Khobar, Makkah and Medinah. Players compete on the basis of Price, Membership Offers, Center Facilities, Personal Training, Ambience, Services Offered and Locations.
Saudi Arabia Fitness Services Report Analysis
According to the report analysis, ‘Saudi Arabia Fitness Services Market Outlook to 2025- By Market Structure (Organized and Unorganized), By Revenue Stream (Membership, Personal Trainer and Supplementary Services), By Regions (Riyadh, Jeddah, Dammam, Al Khobar, Makkah and Madinah and others), By Subscription (3 months, 6 months, 1 year and others), By Gender (Male and Female), By Age (Below 18 years, 19 to 30 years, 31 to 60 years and above 60 years) and By Income Group (Below SAR 38,000, SAR 38,000 to SAR 94,000, SAR 94,000 to SAR 150,000 and above SAR 150,000)’ states that Saudi Arabian Fitness Services Industry is presently at the Growth Stage, with increment in Women Gyms, growing Needs for Fitness by Youth in the Kingdom and supportive Government measures, helping the steady growth of the industry in the previous few years. The report further details out the dissimilar operating segments in the industry, along with complete customer perspective with respect to dissimilar fitness services present in the country.
Saudi Arabia Fitness Services Competitive Analysis
KSA is an emerging country in terms of industry competition, making it a fierce battlefield for new and prevailing fitness-center brands trying to function/succeed and to make profits. Major prevailing fitness center players hold brand loyalty especially among professionals, owing to safety concerns linked with utilizing the fitness equipment. This makes it difficult for new players to enter the market. Establishing a great fitness center that provides all services entailing the spa, pool, steam bath, lockers, showers, Jacuzzi along with gym services has also safeguarded companies from scaling their businesses over a certain geographic limit.
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The three aspects that mainly underwrite to the high cost of establishing a fitness center have been the cost of acquiring land, cost of hiring trained and certified fitness professionals and cost of purchasing gym equipment. This has been disheartening new players with low capital from entering the market. A gradual consumer shift towards brand acceptance and new requirement for female specific fitness centers has motivated service providers to explore and undoubtedly convert this requirement in their favour.
Saudi Arabia Fitness Services Outlook
A special aim must be laid on penetration of the relatively nascent women fitness segment in the industry in Saudi Arabia. Enclosure of customized workouts, with growth in implementation for personal training programs is projected to come into effect in a few years from now. Provision of value-added services such as free membership freezing, couple discounts, locker room facility, free showers, sauna, spa will eventually aid fitness brands to target a broader chunk of the customer segments and augment the fitness services penetration rate across the country.
For more information on the research report, refer to below link:
Saudi Arabia Fitness Services Market Outlook to 2025
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