Analysts at Ken Research in their latest publication “Saudi Arabia Baby Food Market Outlook to 2023 – By Food Category (Infant Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food), By Distribution (Supermarkets and Hypermarkets, Health and Wellness Stores, Small Grocery Stores, E-commerce and Convenience Stores), By Inorganic and Organic and By Region” believe that with adopting internet retailing, emphasizing on organic baby food, tie-ups with authorized distributors, developing innovative baby food product variants and developing small packaging will create a positive impact on the sale of the baby food within the Saudi Arabia. The market is expected to register a positive CAGR of 6.7% in terms of the revenue generated during the forecasted period 2019-2023.
Organic foods are grown and processed without synthetic fertilizers or pesticides. In addition to that, feeding babies with organic foods might limit their exposure to these substances thereby, taking care of their health.
Rising Health Consciousness: Consumers across various cities of Saudi Arabia have become more aware and conscious especially when it comes to their babies. They have started looking for healthier and safer food products with natural and minimal processing of food items. As a result of which, the demand for organic baby foods in the country is increasing. In addition to that, concerned parents have begun taking recommendations from food experts regarding baby food products which have significantly influenced their purchasing decision. KSA baby food market was also witnessed to be flourishing along with the integration and launching of new baby food products.
The government of KSA is promoting breast feeding in the country. Favorable government regulations such as maternity leave allowances have widely benefitted female working force by providing them with a greater work-life balance. Also, the government is implementing additional policies such as restricting advertisements and promotion of breastfeeding substitutes as well as distribution of free samples and health workers working alignment with baby food companies. Due to this, the people are discouraged to buy infant milk formula, which will hamper and impact the market demand.
Sales and Marketing: Baby food product endorsements by doctors, hospitals and healthcare professionals have significantly and positively affected the sale of baby food in the KSA backed by increased marketing and advertisements through both online as well as offline modes including social media platforms and televisions respectively. New packaging innovations were also initiated in the market by major firms as a unique strategy to gauge more customer attention. For instance, baby food pouches became quite popular and their popularity was largely driven by their ease of use and flexibility among consumers.
Major Players: Some of the major players operating within KSA baby food market include renowned international companies such as Nestlé SA, RONESCA, Abbott Laboratories, Laboratories Ordesa SL, Almarai Co Ltd, Danone Group and others. Their business operations have been further segmented on the basis of baby food categories such as dried baby food, prepared baby food, milk formula or other baby food categories.
Keywords
Saudi Arabia Baby Food Sales
Saudi Arabia Infant Milk Formula Market
Prepared Baby Food Revenue Saudi Arabia
Dry Baby Food Sales Saudi Arabia
Milk Formula Sales Saudi Arabia
Organic Baby Food Saudi Arabia
Inorganic Baby Food Saudi Arabia
Saudi Arabia Baby Food Ingredients
Baby food Sales in Riyadh
Saudi Arabia Online Baby Food Sales
Saudi Arabia Baby Food Revenue
Competition Saudi Arabia Baby Food
International Players KSA Baby Food
Local Players KSA Baby Food
Domestic Players KSA Baby Food
KSA Baby Food Sales Forecast
Cereal based Baby Food Market Saudi Arabia
Business Model Baby Food
Value Chain Saudi Arabia Baby Food
Challenges Saudi Arabia Baby Food
Infant Food Market KSA
Regulations Saudi Arabia Infant Food
Competitive Landscape KSA Baby Food
Competition Scenario Saudi Arabia Baby Food
Major Players Baby Food Saudi Arabia
Nestlé SA Baby Food Saudi Arabia
RONESCA Baby Food Saudi Arabia
Abbott Laboratories Baby Food Saudi Arabia
Laboratories Ordesa SL Baby Food Saudi Arabia
Almarai Co Ltd Baby Food Saudi Arabia
Danone Group Baby Food Saudi Arabia
Nutricia SA Baby Food Saudi Arabia
Kraft Heinz Co Baby Food Saudi Arabia
United Pharmaceuticals SA Baby Food Saudi Arabia
Hero Group GmbH Baby Food Saudi Arabia
Saudi Arabia Baby Food Market Future Outlook
Success Factors Baby Food Sales
Number of Infants in KSA
Baby Cereals Market Saudi Arabia
Baby Food Online Shopping Saudi Arabia
Baby Food & Cereals Market KSA
Key Segments Covered:
By Food Category:
Milk Formula
Growing-Up Milk Formula (Above 12 Months)
Follow on Milk Powdered Formula (6-12 Months)
Standard Milk Powdered Formula (0-6 Months)
Special Milk Formula
Dried Baby Food
Cereal Based
Others (Nuts, Fruits and Vegetables)
Prepared Baby Food
Other Baby Food
By Distribution Channel:
Supermarkets
Health and Beauty Specialist Retailers
Independent Small Grocers
Hypermarkets
Internet Retailing
Convenience Stores
By Food Type:
Inorganic Baby Food
Organic Baby Food
By Regions:
West
Centre
North
South
East
Time Period Captured in the Report:
Historical Period – 2013-2018
Forecast Period – 2019-2023
Companies Covered:
Nestle
Ronesca
Abbott
Laboratories Ordesa,
Almaria Co ltd
Danone
Hero Group,
Hipp
Untied Pharmaceutical
For more information, refer to below link:
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Ken Research
Ankur Gupta, Head Marketing & Communications
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