The content services segment in Saudi Arabia E-learning market was observed to capture about 60% market share in terms of revenue in the year 2020, says a report by Ken Research
1. Issues and Challenges in Saudi Arabia E-Learning Market
Challenges faced in E-Learning Market
The Expertise in learning tools and the smooth functioning of technologies are the major technical side of the e-learning process. Any disconnection during lectures, browsing, sending and receiving material, caused by technical problems, is a big challenge to e-learning institutions. This disruption forces the user to go back to ‘previous page’, and that may cause data loss.
Creating a course on a digital platform is costly and time-consuming. A typical, well-designed, self-paced course can take up to 160 hours of development time for a one-hour discussion session. The average cost per hour can reach up to USD 160.0 which brings the price of creating one self-paced course to almost USD 26,000. The LMS service also includes the SLA, License cost and other cost which makes it quite expensive.
2. Trends and developments in Saudi Arabia E-Learning Industry- Benefits of LMS.
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There has been a significant growth in the adoption of learning management systems (LMS) in both education and commercial sector of the Kingdom. With the development of e-learning systems, LMS has become a reliable means of teaching and training. Entities offering e-learning services in the country have focused on software application for administration, documentation, tracking, reporting and delivery of educational courses or training programs. LMS is mostly adopted by the higher education universities & multi-national companies operating in Saudi Arabia.
3. Decision making criteria before buying content services in Saudi Arabia.
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The end users pay high importance while selecting an e-learning company looking at the costing of the courses and the content to be delivered in the courses.
The greater extent of customization leads to the expansion of customer base along with enhancing the experience of the users.
Clientele is another parameter considered by the corporate sector, universities and schools while selecting the content company to build trust on the company and check their credibility.
The preference of the domestic population to read books in Arabic languages makes it crucial for the service provider to offer e-learning services in regional language as well.
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