Philippines Online Classifieds Industry Market Size by Revenues in USD Million, 2011-2016

The Philippines is known as one of the fastest growing economies in south East Asia. The country is one of the promising markets for digital media industry. The increasing young population coupled with rising internet penetration in the country has majorly attributed in the growing size of Digital Advertisement market.

Moreover, growing use of smart phones in the country has also amplified the growth of the digital advertisement industry in the country.

The online classifieds market has increased at a CAGR of ~% during 2011 to 2016. The market has increased from USD ~million in 2011 to USD ~million in 2016. Online Advertising Market in the Philippines is still in the developing stage in comparison to global and is growing due to a digital shift from print media to online media, rising number of online classified portals with free and quick service.

The Philippines Online Classifieds industry has number of leading players in the organized market such as Olx, Locanto, Buyandsell, Mybenta, Sulit and Adpost.

The Philippines is one of the fastest growing countries in the world in terms of internet population and this is the major reason for the stellar growth in online classifieds market of the country. The internet penetration has increased from USD ~million people in 2011 to USD ~million in 2016 among the population of Philippines.

The growing acceptance of C2C ecommerce has provided opportunities for online classifieds market to expand and reach out to masses.

Mobile apps market has positively impacted the growth of online classified market as the easy use of mobile phones and increasing young population in the country has resulted in the shift of the market from desktop shopping to mobile shopping.

The rising demand of used and second hand cars in the Philippines have triggered the size of the online classifieds industry and rising unemployment in the country has increased the demand for recruitment portals.

Online Recruitment classified has dominated the online classifieds industry in Philippines over past few years. With the expansion of industries like automobile, real estate, electronics, IT and others, more jobs are being created leading to increased number of listings. Real Estate is the second largest contributor in the online classifieds industry. Rising demand for both residential and commercial property over time was the major reason responsible behind the growth of online real estate classifieds in the Philippines. Increase in number of people using internet to conduct research on vehicles before making purchase and rise in the demand of used cars fuelled the demand for online automobile classifieds in the Philippines. Others include fashion & accessories, services, pets & animals, home and furniture, Books, sports & hobbies and others.

Filipinos are price-sensitive and hence they prefer free listings over the paid ones. The benefit of free listings and advertisements drives the online classifieds market by making more customers use online services. Paid listings on the online classifieds are majorly premium listings for which the company charges certain amount. These premium listings are more customer-centric as compared to the free listing.

How Online Recruitment Classifieds Market Of Phillipines Is Performing?

Online recruitment classifieds has dominated and contributed ~% revenue to the total revenue earned by overall online classifieds market in the Philippines in 2016.

The Philippines reported a ~% annual drop in online hiring activities in 2016. The number of Unique Resumes in 2016 was ~ million. The number of registered companies was ~ and the number of job postings was ~. It was observed that the education sector and the logistics remained in the lead witnessing ~% year-on-year growth. Customer Service jobs took the lead in online demand reporting ~% year-on-year growth whereas marketing and communications professionals saw the greatest slump reporting ~% year-on-year drop. Art/media/communication had ~% of listings in the total number of listings of online recruitments classifieds. IT sector saw a year-on-year growth of ~%.

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