How Fitness Market is Positioned in Philippines?
The Fitness market in Philippines is currently at its growth stage. The market has been categorized into two sub-categories; organized and unorganized fitness services markets. Rising population in the age group of 15-44 years and increasing obesity rate has been complimenting the size of this industry. Coupled with increasing percentage of females in the population, there has been a significant shift of fitness service providers towards female-specific gyms and fitness clubs. According to our research the market has grown significantly during the period 2013 to 2018.
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The penetration rate has been evaluated to be ~% in 2018. The one month package has the biggest share followed by 3 months and 6 months’ packages, while 1 year package was least popular in 2018. Major reasons for the increase in demand have been the higher per capita income in Philippines, penetration of international players and diversified services portfolio in the country. The increase in the disposable incomes of the Filipinos will provide them the liberty to opt for expensive memberships in the fitness centers. This will directly impact the growth rate of the number of people going to fitness centers in the country.
Expanding services portfolio of major players and aggressive marketing Strategies have helped the revenue to grow at a CAGR of ~% during the review period. Few of the top fitness market players are Anytime Fitness, Pound for Pound Fitness, Fitness First, Gold’s Gym, Slimmer’s World, Yoga Plus, Options Studio, 4Fitness, Beyond Yoga and many others. The services provided are Cardio, Zumba, Pilates, Martial Arts, Cross fit, Yoga, and many others. Nowadays, there are many additional facilities provided to the members to make them feel satisfied and increase their retention rate in the particular fitness club. Few of the additional facilities are sauna, spa, diet consultant, nutrition specialists, and others, which attract the crowd to take part in the fitness regime in Philippines.
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Due to the above mentioned factors, the fitness industry has witnessed a growth at the rate of approximately ~% in terms of memberships during the review period of 2013 to 2018.
Is the Market Structure Organised in Philippines? Which revenue stream has been more successful in 2018?
The market is captured by the unorganised players based on the number of fitness centres and membership attained in 2018. While in terms of revenue generated, organised sector took the lead. According to our research, there is approximately ~ number of organized fitness markets. The organized fitness markets capture around ~% of market share in 2018. This is due to expensive membership fee charged. Further, the high dominance of the unorganized fitness market in the industry is due to lower fees, custom packages and nearby easy access of these centres.
The overall fitness market has been evaluated based upon the revenue generated by the membership fees and personal training charges, in both organized and unorganized markets. The revenue generated by the membership fee in the organized fitness market accounts for USD ~ Million in 2018. Demand for personal training has increased on account of increase in health awareness of the urban population especially in the age bracket of 25 years and above. The revenue generated from gym membership was USD ~ Million in 2018. Personal training services have generated revenue of USD ~ Million in 2017. This accounts for ~% share of the total fitness service market size.
What has been the share of different membership packages in THE REVIEW PERIOD?
The people in Philippines have the highest preference for the one month package as it provides the option of experimenting with several gyms for short durations and trying new activities. It is highly preferred by people joining gyms for the first time. The second most preferred package is the 3 and 6 month package as fitness centers use tier pricing to attract customers to buy long-term packages. The one year packages have been the least popular in relation to the other membership packages. Also, customers look for the best offers and discounts in the market when choosing a membership package. The 3 and 6 month packages generally come with several offers including 1-2 month free, freezing option, free services (massage, personal training sessions) and others which attract the customers. The increasing certification courses and training facilities for personal trainers have increased the quality of their services which has raised popularity of quick courses. This continuous growth in the demand for crash courses will help market growth in coming future. Also, tourists have been seen using the one month trial package popularly.
Key Segments Covered:-
By Market Structure (On the basis of Revenue, Number of Members, Number of Gyms Centers)
Organized
Unorganized
By Revenue Streams
Membership Fees
Personal Training Fees
By Membership Subscription Packages (On the basis of Revenue, Number of Members)
1 Month
3 Months
6 Months
12 Months
By Regions (On the basis of Number of Gyms)
Luzon
Visayas
Mindanao
By Gender (on the basis of Revenue and Number of Members)
Male
Female
Key Target Audience:-
Organized Fitness Service Centers/Gyms (Branded)
Women Fitness Service Centers
Mixed Fitness Service Centers
Major Fitness Equipment Manufacturers
Investors
Fitness Managers
Fitness Club Franchisers
Personal Training Certification Institutes
Standalone Yoga Centers
Time Period Captured in the Report:-
Historical Period – 2013-2018
Forecast Period – 2019-2023
Companies Covered:-
Anytime Fitness
Pound for Pound
Snap Fitness 24/7
Krav Maga
Fitness First
Gold’s Gym
Slimmer’s World International
Beyond Yoga
360 Fitness
Bliss Yoga
UFC Gym
Curves Fitness
Kerry Sports Manila
Keywords:-
Philippines Fitness Service Industry
Fitness Service Market In Philippines
Philippines Fitness Service Market Revenue
Number of Fitness Outlets In Philippines
Philippines Fitness Club Membership
Philippines Fitness Classes Market
Pilates Market Philippines
Yoga Studio Market Philippines
Health Club Market Philippines
Philippines Gym Market Analysis
Philippines Gym Membership Fees
Filipino Fitness Services Market
Fitness Gyms in Luzon
Fitness Gyms in Visayas
SWOT Analysis Philippines Fitness Market
Investment in Gym Philippines
Snap Fitness 24/7 Revenue Philippines
Gold’s Gym Sales Philippines
Curves Fitness Philippines Fee
Philippines Yoga Market Revenue
For More information about the report, refer to below link:-
Philippines Fitness Service Market
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