1. The KSA Fitness Market contributed ~0.10% of GDP and generated more than $800 Mn Revenue in 2020 driven by evolving service offerings by fitness centers and fitness enthusiast population.
Fitness Centers in KSA are focused on Providing Wellness and luxury Health experience rather just Exercise Equipment and Training Activities. For this, fitness apps and virtual classes are gaining wide popularity in KSA due to COVID period. The Growth will be tremendous in future but will not outpace traditional Training in Gyms. Fitness brands are actively optimizing their business models, integrating behavioral science into health and fitness through personal and group sessions encouraging clients to focus on their fitness goals.
2. The Fitness Market has a ripple effect on other sectors such as Fitness Equipment Industry, Construction, Real Estate, Apparel and Footwear and Technology.
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KSA Fitness Equipment Market generated a revenue of more than ~$150 Mn in 2020 driven by rise in sale of in-home equipment coupled with increasing inclination towards health and wellness in the country due to growth in lifestyle diseases. Riyadh, Jeddah and Damman are the major catchment areas in KSA with a premiumization of $60-$70 on real estate properties within a catchment area of 500 m- 1 km depending on the city. In addition to this, demand for sports apparel and footwear are directly proportional to the growth of fitness centres and active members in the country. Initially, the sports apparel was mostly worn by athletes but with time, it has become quite common with regular gym-goers & other non-athletes. The rise of smartphones and mobile apps has made the brand-customer interaction more convenient and accessible. As a result, gyms are taking advantage of this technology to reach out to members
3. Demand for fitness centers in KSA is mostly driven by Increasing Local Gyms and Fitness Centers, Variety of Service Offerings, Specialized Fitness Programs and Demand for Water Training.
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The fitness industry in KSA was once dominated by the wealthy and expats, now a new wave of local gyms and dance and martial arts studios are emerging to serve a fast-rising number of young, less affluent fitness enthusiasts. Major fitness chains such as Fitness First offers a variety of wellness options such as sauna and spa with a barbershop, restaurant, sea access, child care and more motivating the people to join a fitness centres. Simultaneously, specialty fitness programs that focus on a particular style of exercise, piece of equipment or even philosophical approach are exploding across the country. Some focus on interval training, others on yoga or Pilates, on stationary bicycles (spin) or any number of other trainings. Moreover, Pre Scheduled Group Classes for Aerobics, Cardio, Pilates, Yoga, Barre inspire people and motivates them to explore new training styles and techniques, while keeping others motivated like-minded members.
