Online Property Classifieds Industry Market Research Report: Ken Research

How Indonesia Online Classifieds Market is Positioned?

In Indonesia, classifieds market has been witnessing a change in terms of market share as well as segmentation. Due to growing internet usage, print/offline classifieds market is facing a stiff completion as the online segment posts its rapid growth. The people in Indonesia have showcased a positive attitude towards classifieds and shifted their focus from large display ads to classifieds owning to their cheap running cost. The classifieds are majorly placed by private individuals with single items to buy or sell.

Furthermore, newspaper classifieds account for majority of the offline classifieds market ad revenues in Indonesia. Advertising agencies also provide assistance for offline classifieds advertising in the lieu of some charges.

Indonesia online classifieds market generated revenues worth USD ~ million in 2011 and followed a continuous growth pattern in the outlook period 2011 to 2014.

Enormous growth of existing players coupled with new online classified portals in Indonesia has successfully resulted into revenue generation for the country’s online classifieds market.

How Online C2C Classifieds Market in Indonesia is performing?

The growth in Indonesia online C2C classifieds market was estimated at ~% in the year 2012. The revenue generation increased from USD ~ million in 2011 to USD ~ million in 2012. The Indonesia online C2C classifieds market generated highest revenue worth USD ~ million in 2017 majorly due to development of social media, thus increasing its usage in Indonesia.

Based on product category, the market was classified into electronics, automobiles, real estate, furniture, books, fashion and other product categories.

The electronics segment dominated the market with ~% of total number of listings in 2017.

Based on cities, Indonesia online C2C classifieds market was classified into Jakarta, Surabaya, Banten, Bandung, Sumatra, Kalimantan and other regions.

The Jakarta region dominated the online C2C classifieds market with ~% of total number of listings in 2017.

Based on source of revenue, Indonesia online C2C classifieds market was classified into advertisements and paid listings.

The paid listings segment dominated the online C2C classifieds market with revenue share worth ~% in 2016.

How Online Recruitment Classifieds Market in Indonesia is performing?

The online recruitment classifieds market in Indonesia increased from USD ~ million in 2011 to USD ~ million in 2012. The growth rate was estimated at ~% in 2012. A recruitment classified ad website focuses on recruiters and job seekers majorly focusing on online recruitment. The Indonesia online recruitment classifieds market generated highest revenue worth USD ~ million in 2017 majorly due to development of social media, thus increasing its usage in Indonesia. The market grew at a CAGR of ~% for the period of six years from 2011 to 2017.

Based on industry, Indonesia online recruitment classifieds market was classified into IT/ITES, BPO, real estate, manufacturing, BFSI and other industries. IT/ITES segment dominated the online recruitment classifieds market with ~% of total number of registered companies in 2017. Based on cities, Indonesia online recruitment classifieds market was classified into Jakarta, Tangerang, Kalimantan, Surabaya, Banten, Bandung and other regions.

The Jakarta region dominated the online recruitment classifieds market with ~% of total number of registered companies in 2017. Based on source of revenue, Indonesia online recruitment classifieds market was classified into recruiters and job seekers. The recruiters segment dominated the online recruitment classifieds market with revenue share worth ~% in 2017.

How Online B2B Classifieds Market in Indonesia is performing?

The revenue generation in Indonesia online B2B classifieds market increased from USD ~ million in 2011 to USD ~ million in 2012, which was evident from ~% growth rate. Revenue in Indonesia online B2B classifieds market majorly comprises of subscriptions, advertisements and lead generation. Rising number of MSMEs operating in Indonesia led to increase in the listing of number of merchants on online B2B portals. The number of merchants in online B2B classifieds market increased from ~ in 2016 to ~ in 2017, which was evident from ~% growth rate in Indonesia online B2B classifieds market.

How Online Property Classifieds Market in Indonesia is performing?

Indonesia online property classifieds market generated revenue worth USD ~ million, thus registering ~ listings in 2011. Online property portals are increasingly becoming the first tool for research on purchasing, selling and leasing different kind of properties such as properties in residential, commercial, industrial and other sectors in Indonesia. Revenue generation in online property classifieds market is derived from lead generation, advertisements and subscription packages which are subscribed by builders or brokers, developers and professional agents. The number of listings in Indonesia online property classifieds market was recorded at ~ in the year 2015 which was witnessed to increase to ~ in 2017.

Based on property type, Indonesia online property classifieds market was classified into residential sector, commercial sector, industrial sector and others. The residential sector dominated the online property classifieds market with ~% of total number of listings in 2017. It has been witnessed that sale listings dominated Indonesia online property classifieds market by capturing ~% of total number of listings.

How Online Auto Classifieds Market in Indonesia is performing?

Indonesia online auto classifieds market generated revenue worth USD ~ thousand in 2011. The revenue generation increased to USD ~ thousand in the year 2014. A constant increase was witnessed during this period owning to growing interest of people towards the purchase of second hand vehicles in the country. The used car market in Indonesia was dominated by unorganized players including local used car dealers, car owners and maintenance people, thus contributing towards used car listings in Indonesia online auto classifieds market. The market grew at a massive CAGR of ~% for the period of six years from 2011 to 2017. The number of automobile listings in Indonesia online auto classifieds market were evaluated at ~ in the year 2011 which further increased to ~ by 2017

The petrol variant dominated the online auto classifieds market with ~% of total number of listings in 2017. Based on listings, Indonesia online auto classifieds market was classified into free listings and paid listings. Free listings dominated the online auto classifieds market with ~% of total number of listings in 2017. Based on revenue source, Indonesia online auto classifieds market was classified into listing revenues and advertising revenues. Revenues earned through paid listings dominated the online auto classifieds market with revenue share worth ~% in 2017.

Future Outlook for Indonesia Online Classifieds Market

Digital era and technology advancement are changing the fundamental nature of work around the world including Indonesia. Indonesia has a majority of young workers and entrepreneurs who choose to offer their services and trade on a digital platform thus, giving a boost to internet specific classifieds for sale and purchase of different product categories. Growing Internet and smartphone penetration in Indonesia supported by the government’s plan to develop an information highway with broadband services for all ~ regency and municipal capital cities across the country by the year 2019 (through the Palapa Ring project) is further expected to make people aware about mobile classifieds in the country. Indonesia online classifieds market is expected to generate revenue worth USD ~ million by the year ending 2020. Earning through advertising has also promoted various online classified websites, as it provides a platform for different companies especially new entrants to promote their product and wishes to continue to do the same in future. Online classifieds in Indonesia is expected to generate revenue worth USD ~ million by the year ending 2021, thus growing at a four year CAGR of ~% for the projected period 2017-2021.

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