The e-learning industry is driven by demand for internet-enabled devices like IOT (Internet of things), growing need for strong workforce skills and significant demand for individual-focused learning experiences.
1. Growing Demand for Continuous Product Innovation in the E-learning market
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With the e-learning market gaining momentum, there is a need for continuous innovation for vendors to differentiate their products and drive service adoption among a more comprehensive section of end-users. AI and cognitive learning technologies have started to play a decisive role and are poised to be game-changers in several learning avenues. To stay relevant and updated, learning providers are forced to adopt these emerging technologies to extend the lifecycle of their existing products and make the best out of customer lifetime values.
2. Impact of Covid 19 on the global e-learning market
The education of over 1.2 billion children worldwide got adversely affected by the pandemic, and hence there was a sudden shift in the way education was delivered after that.
Even before COVID-19, education technology was seeing rapid expansion and adoption, with worldwide edtech investments crossing USD 18 billion in 2019 and the online education market crossing over USD 350 billion by 2025. After witnessing the abrupt shift from the classroom in many parts of the world, there are high chances of online learning popularity to continue post-pandemic. Such a shift is expected to affect the global education industry.
3. Inadequate internet bandwidth in developing countries is a major challenge to be addressed
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E-learning is tried to be simplified as much as possible; there are a few essential prerequisites that are must-haves, such as a decent internet connection and at least a smartphone to use as a medium to access online content, which is not so easy for the people belonging to specific sections of the society especially those belonging to developing countries such as India and underdeveloped countries like Africa. In Sri Lanka, the government initiated providing common lectures on Math, Science, and other subjects through the TV for those who did not have access to smartphones or the internet. Around the globe, 74% of people with low economic vulnerability have access to Internet, 46% of people with moderate economic vulnerability have access to Internet whereas only 24% of people with high economic vulnerability have access to Internet.
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