Taiwan Online Advertising Market Segmentation by Sectors on the Basis of Share in Online Advertising Expenditure in USD Millions, 2018
By Cost Model (CPA, CPM and CPA): CPM i.e. Cost per Mile segment dominated the Taiwan online advertisement market in terms of online advertising expenditure during the year 2018. Publishers prefer CPM model because of the low financial risk for them. Both CPC and CPA models collectively grabbed the remaining market share in 2018. The cost per click model is being preferred by small businesses/start-ups to
Comparative Landscape In Taiwan Online Advertisement Market
Competition within Taiwan online advertisement market was observed to be highly fragmented for advertising agencies with many start ups recently entering into the space. These new companies are introducing innovative methods of capturing their target audience while the old firms are expanding their foothold into this space with the help of the existing data they possess. Some of the well known ad agencies in Taiwan are Growth Hackers, Gremlin Works, Fimmick, Carat and Lion and others. These companies are competing on parameters such as pricing of the services offered (average hourly rate), minimum project size and service portfolio. Whereas on the other hand, competition within online platforms was observed to be concentrated as it includes big players such as Google and YouTube, Facebook and Instagram.
Taiwan Online Advertisement Market Future Outlook And Projections
The Taiwan online advertisement market is estimated to grow at a positive double digit CAGR during the forecast period 2019-2023. Expenditure on online advertising by major companies is further expected to increase due to improvement in business environment and growing market for start-ups. The E-commerce market in Taiwan is also expected to rise thus, giving the companies another platform to reach out to their target customers. Apart from that, the government of Taiwan is also working towards improving the internet infrastructure and promoting mobile payments in the country which is further anticipated to give a boost to this market in Taiwan.
Key Segments Covered
By Type (On the Basis of Ad Spent)
Digital Advertising Market
Traditional Advertising Market
By Medium (On the Basis of Ad Spent)
Desktop Advertising
Mobile Advertising
By Type (On the Basis of Ad Spent)
Display Advertising
Video Advertising
Search Advertising
Buzz / Content Advertising
Other Advertising (Mail Advertising, MMS and SMS)
By Type On the basis Of Platforms (On the Basis of Ad Spent)
Social Media Advertising
Others
Video Advertising
YouTube
Others
Search Advertising
Yahoo
Others
Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Spent), 2013-2018
Social Media Advertising
Mobile
Desktop
Video Advertising
Mobile
Desktop
Search Advertising
Mobile
Desktop
Buzz / Content Advertising
Mobile
Desktop
Other Advertising (Mail Advertising, MMS and SMS)
Mobile
Desktop
By Sectors (On the Basis of Ad Spent)
FMCG
Healthcare
Entertainment & Media
Finance and Financial insurance
E-Commerce
Others (Retail, Fashion, Tele-Communications, Government, Real Estate, Government/NGO and Others)
By Cost model (On the Basis of Ad Spent)
CPM
CPC
CPA
Key Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Online Advertising
Investors
Time Period Captured in the Report:
Historical Period – 2013-2018
Forecast Period – 2019-2023
Companies Covered in Taiwan Online Advertisement Market:
Major Ad Agencies
Growth Hackers
Gremlin Works
Fimmick
Asia Pac
J Walter Thompson
iProspect- Taiwan
Others (Dentsu Network, Web Gene, Lion& Lion Co.)
Major Online Platforms
Google and YouTube
Yahoo
Line
Key Topics Covered in the Report
Executive Summary
Research Methodology
Taiwan Online Advertising Market Introduction
Stakeholders in Taiwan Online Advertisement Market
Value Chain Analysis in Taiwan Online Advertising Market
Taiwan Online Advertising Market Size, 2013-2018
Taiwan Online Advertising Market Segmentation, 2013-2018
SWOT Analysis of Taiwan Online Advertising Market
Trends and Developments in Taiwan Online Advertising Market
Issues and Challenges in Taiwan Online Advertising Market
Regulatory Framework in Taiwan Online Advertising Market
Customer Profiling in Taiwan Online Advertisement Market
Case Studies Covered in Taiwan Online Advertisement Market
Comparative Landscape in Taiwan Online Advertisement Market
Taiwan Online Advertising Market Future Outlook and Projections, 2019-2023
Analyst Recommendations in Taiwan Online Advertisement Market
For More Information on the research report, refer to below link:
Taiwan Online Advertisement Market
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Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
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