Online Advertising is a channel of online ad or advertisement which is basically used across industry verticals to give information & promote products or services. It also referred to as online Advertising ads or advertisements and internet advertising. The online Advertising services are carried out via mobile applications, search engine marketing (SEM), web-based applications, social media platforms, banners, and other the means of promotion. It also covers wide range of advertisements related to both buying & selling of the products or services. The advertising platforms offers individual both free and paid versions of listings. Normal ads permit users to list products & services free of cost as evaluated to featured ads which charge a payment for the listings. These advertisement forms a part of the digital marketing that allows end users to interact directly with the advertisers by digital marketing services like text, mail and others.
Online Advertising is Advertising into two types: vertical online Advertising and horizontal Advertising. The vertical Advertising is limited to single platform such as LinkedIn which advertises various jobs & vacancies. The horizontal Advertisings include different products that range from electronics, furniture, apparels, etc.
According to study, “Online Advertising market” includes major companies which are currently operating in the online Advertising market are Craigslist.org, Quikr, Backpage, Advertising Ads, Gumtree, eBay Advertisings, Naspers Group, q84sale.com, OodleAdpost, OLX.comeg, Sales spider.com, Advertisings For Free, AdlandPro, olx.in, Adpost, Web Advertisings, Yakaz, Free Advertising, Wiju.com, Opennsooq.com, Kedna, Recycler, Wantedwants.com, Claz, Hoobly, Geebo, WebCosmo Advertising.
Based on the categories, online Advertising market is segmented into customer to customer (C2C), business to business (B2B), property, recruitment and auto. Based on the product categories, market is segmented intoautomobiles, electronics, real estate, books, furniture, fashion and other product categories. Based on the revenue sources, market is segmented into website Advertising, social media Advertising, search engine marketing. Based on the business model, market is defined as vertical model and horizontal model. Based on the application, market is segmented into rental properties, auto sales, pets, employment opportunities and others.
The online Advertising Industry is primarily driven by the increase in retail e-commerce coupled withrisein number of smartphone users, expansion of the Omni-channel retail addressable market by value, growing number of internet users & internet penetration, increasing GDP per-capita, icreasing in youth & the urban population. Apart from benefits, some of the major challenges are technological barrier, followed by social media threat, developing country barrier,economic sensitivity and higher global interest rates. In addition, the other key opportunity associated with the market include integration of artificial intelligence (AI) & big data analytics with the online Advertisings.
In Middle East & Africa, the E-commerce & retail segment is expected to be one of the key sectors with augmenting the advertisement spending in digital advertisement space due to rise of E-commerce activities, with the consumers preferring to expend the purchasing various electronics, furniture, food, digital music, video games via desktop medium or a mobile phone to increase their market penetration & brand visibility. Additionally, improvement in the internet infrastructure modifying the laws & regulations concerning the cyber security and improved scalability & measurability of the Ads is expected to contribute more growth of the online Advertising market over the forecast period.
It is estimated that the Middle East & Africa region online advertising market is expected to grow considerably owing to the increase in number of social media users over the forecast period.
For more information on the research report, refer to below link:
Online Advertising market Research Report
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