Focus on increase in per capita income on home care, affordability of mattresses, favorable government policies and expansion of healthcare and hospitality sectors in the market are major growth drivers contributing towards the development of Mattress Market in Nigeria.
Impact of Pandemic on the mattress market: The COVID-19 pandemic has had a strong impact on the sleeping mattress market. However, with the presence of online shopping as well as doorstep delivery sleeping mattress market witnessed a pace in demand over the mid-months of 2020. In addition, barriers to movements of goods have forced the market to depend on domestic production and local manufacturing. Also, many consumers seek comfort in their homes. Owing to this, the demand for sleeping mattress surged, keeping the market afloat during the year-long pandemic period.
Innerspring and King-Size mattresses dominated the market: Spring mattress was observed as the most popular type of mattress and under the spring category, the pocket spring type was the most selling type in the country. The remaining market share was captured by foam and latex and other mattress segment in Nigeria during 2018-2023P. Moreover, King size and super king size mattress segment was observed to dominate the Nigerian mattress market during the year 2023P because of large physique and good height of the male population. The remaining market share was collectively captured by queen size, double size and single mattress segments.
Market Structure of Nigeria’s mattress industry: Organized market in Nigeria represents the popular mattress manufacturers majorly operating in the urban areas of the country that distribute their products through a structured distribution channel. Organized market players are known for producing high quality mattress by using spring, foam, premium foam combinations and other quality materials. Organized sector dominated the mattress market owing to the significant presence of both local and the international players. Unorganized sector had limited penetration in the country’s mattress market during 2023.
Analysts at Ken Research in their latest publication “Nigeria Mattress Market Outlook to 2028F- By Type of Mattress (Alternating Pressure Mattress, Gel, Hybrid Mattress, Innerspring, Latex Mattresses, Memory Foam), By Size (Full, King, Queen, Twin), By Business Model (Lease, Outright Sale), By Distribution Channel (Retail and Direct) and By End User (Commercial, Hospitals, Residential).”Geographically, Nigeria generated a large revenue in the African mattress market in 2023, owing to the high demand for mattresses in the medical and hotel industries in the country. Consumers are prioritizing sleep as a crucial factor contributing to high-energy levels, happiness, and productivity. Further, growing awareness regarding mattress types and brands, and growth in e-commerce and online retail sectors are projected to expand the mattress industry in the country in the long run. The market is expected to grow at a CAGR of ~% during 2023-2028F owing to the above-mentioned factors.
Key Segments Covered in the report
Nigeria Mattress Market
- By Type of Mattress
- Alternating Pressure Mattress
- Gel
- Hybrid Mattress
- Innerspring
- Latex Mattresses
- Memory Foam
- By Size
- Full
- King
- Queen
- Twin
- By Business Model
- Lease
- Outright Sale
- By Distribution Channels
- Retail
- Direct
- By End User
- Commercial
- Hospitals
- Residential
Key Target Audience
- Mattress Raw Material Producers
- Mattress Manufacturers, Importers and Trader
- Investors
- Distributors / Retailers / Stockists
- Mattress Specialist Retailers
- Hotels
- Tourism Associations
- Mattress Internet Retailers
- E-Commerce companies
- Investors
- Industry Associations
- Consulting Agencies
- Government Bodies & Regulating Authorities
Time Period Captured in the Report:
- Historical Period: 2018-2023P
- Base Period: 2023P
- Forecast Period: 2023P-2028F
Companies Covered:
Leading companies
- Euro products Nigeria ltd
- Mouka Foam
- Polly Foam
- Teju Industries
- Vitafoam Nigeria ltd
- Vono Products Plc
- ARCO Foam
- Bode Foam Industries ltd
- Climax Industries ltd
- Dunpillo products Nigeria ltd
- Harafoam & Chemicals ltd
- Mercury Foam & Icon Furniture
- Royal Foam Products
- Unifoam ltd
- Winco Foam
Key Topics Covered in the Report
- Executive Summary
- Research Methodology
- Nigeria Mattress Market Introduction and Value Chain Analysis
- Nigeria Mattress Market Size, 2018-2023P
- Nigeria Mattress Market Segmentation, 2023P
- Trade Scenario in Nigeria Mattress Market (Import and Export), 2018-2023P
- Decision Making Process before purchasing Mattresses in Nigeria
- Trends and Developments in Nigeria Mattress Market
- Issues and Challenges in Nigeria Mattress Market
- Porter’s Five Forces Analysis for Nigeria Mattress Market
- Regulatory Framework in Nigeria Mattress Market
- 4 P’s Analysis in Nigeria Mattress Market
- Comparative Landscape in Nigeria Mattress Market
- Nigeria Mattress Market Future Outlook and Projections, 2023P-2028F
- Analyst Recommendations
- Industry Speaks
- Research Methodology
For more information on the research reports, refer to below link:
Nigeria Mattress Market Outlook to 2028F: Ken Research
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