Malaysia ranks top 5 globally in mobile social media penetration, highest in region | New Strait times
Internet penetration in Malaysia stands at 80% as of year 2018. The country ranks top five globally and highest in Southeast Asia for mobile social media penetration. The increase in internet penetration has been mainly because of the initiatives taken by the government to increase the internet speeds while reducing the price. Recently the fixed line broadband charges were reduced by 25% in order to make internet more affordable in the country. Apart from the government initiatives, the way the Malaysians use internet has been a factor of growth for the advertising agency. The social media penetration in the country is about 80% and average time spent on same is around 2 Hours 58Minutes. With traditional advertising becoming Obsolete in terms of audience-centric advertising, the advertisers are now inclining towards digital where they can target customers according to the need of the campaign.
Malaysians spent at least 8 Hours 5 Minutes daily on internet that propels the momentum of digital advertising and encourages the brands and industries to prefer online modes as compared to offline modes. Due to higher internet speeds, Video advertising has shown promising results especially for sectors like FMCG and BFSI where the aim of the campaign is to spread awareness. In terms of Advertising spend; the digital medium has overtaken the traditional mediums such as TV, newspaper and radio. Smart phones are more accessible and people keep them handy throughout the day and advertisers can reach the customers whenever they want to unlike the traditional medium. The advertisement spending is consistently increasing capturing a higher proportion of the overall marketing budgets of companies. Advertisers are realizing the potential and the impact of the online advertisements with the passage of time.
Analysts at Ken Research in their latest publication “Malaysia Online Advertising Market Outlook to 2023 – By Medium (Desktop and Mobile), By Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), By Sectors (FMCG, Entertainment & Media, BFSI, Retail, Healthcare, Automotive and others) and By Model (Cost Per Mile, Cost Per Click and Cost Per Action)” believes that an increase in the number of smart phone users, developing digital infrastructure and increasing size of sectors such as FMCG & E-commerce would surge the overall online advertising spent in the market. The market has witnessed a positive CAGR of close to 20% in terms of online advertising spent made by industries in Malaysia, during the review period 2013-2018.
Key Segments Covered in Malaysia Online Advertising Market
By Online Advertising Medium (On the basis of Online Advertisement Spending)
Desktop
Mobile
By Types of Online Advertising (On the basis of Online Advertisement Spending)
Search Advertising
Social Media Advertising
Banner Advertising
Video Advertising
Online Classified & Others
By Different Sector/Industries (On the basis of Online Advertisement Spending)
Retail/E-Commerce
Travel
FMCG
Healthcare (Includes Pharmaceuticals)
Media and Entertainment
Automotive
BFSI
Others
By Pricing Models (On the basis of Online Advertisement Spending)
Cost per Click (CPC)
Cost per Mile (CPM)
Cost per Action (CPA)
Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023
Key Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Online Advertising
Investors
Advertising Agencies Covered:
Group M
Publicis Groupe
IPG media brands
Dentsu Aegis
Omnicom
Advertising Platforms Covered:
YouTube
Key Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Online Advertising
Investors
Companies Covered:
Dentsu
Omnicom
IPG Mediabrands
Publicis
Group M
Platforms Covered:
YouTube
For more information, refer to below link:
Malaysia Online Advertising Market
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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
