Consumer preferences and buying decision behavior and increasing smartphone penetration
The smartphone penetration in Indonesia has increased from ~50% in 2016 to ~73% in 2021. Pre-COVID, customers preferred buying used smartphones from offline players as they would physically be able to see the product and verify it before making the purchase. Online purchase of used smartphones was at a very nascent stage, and people did not trust online platforms for used smartphones.
During COVID, when all the offline stores were shut due to the lockdown, people shifted to online platforms for purchasing used smartphones. The sales of used smartphones by online marketplaces such as Jagofon.com grew by 20% during this period. Post COVID, online platforms gained popularity as compared to the pre-COVID era, however, offline stores sales dominate the industry by ~85-90% share.
Competitive Landscape in Indonesia’s Used Smartphone Industry
Indonesia’s Used Smartphone Industry is highly fragmented with presence of large number of offline players. These offline players compete with each other on the basis of products offered, its geographical presence, product quality, after sale services, value added services etc. Each offline player has its own business USP, hence, it restricts the dominance of single player in the market. These offline players have a large presence on social media, especially on Facebook and Instagram. They post about all their products with their prices as well as other promos and discounts. The online used smartphone industry is consolidated with very few online marketplaces and e-commerce platforms. A notable shift in consumer preferences post COVID-19 has contributed in the emergence of online used smartphone industry.
Impact of COVID-19 on Used Smartphone Industry
In the pre-COVID period from 2016-2021, the industry grew ~8%. During COVID in 2020, the industry witnessed a drop in the growth as people were quarantined at home and the offline stores were shut. The sales of used smartphones during this period were primarily through online platforms. The increasing number of emerging online marketplaces increases the ease of convenience of getting a used smartphone at the doorstep from a certified seller and trusted marketplace. Post COVID, the situation began to normalize, the offline stores opened up and hence, the sale of used smartphones increased. Offline retail stores have also adopted an O2O model, which means they provide their products both offline and online.
The publication titled “Indonesia Used Smartphone Market Outlook to 2026: Driven by increasing smartphone prices and changing consumer buying behavior” provides a comprehensive analysis of the used smartphone industry by analyzing historical statistics and corresponding developments in the used smartphone market. The market growth declined during COVID as people were reluctant to step out of their houses and all the offline dealer stores were shut. People increased their purchases for used smartphones through online platforms during that period. Given the fragmented completion structure in the used smartphone industry, analysts have elaborated on competitive landscape of major online platforms and offline players on the basis of business model and operational parameters. The report also covers a snapshot on online platforms and offline players business model, value chain analysis, growth drivers, Porters 5 forces analysis, impact of COVID-19 and factors governing the future outlook of industry. The report also provides comprehensive insight on the market size and segmentation of the industry. The report highlights the pain points of the used smartphone industry along with detailed company profiles of major offline players and online platforms. The report concludes with projections for future industry market size, market segmentations and analyst take on future market scenario.
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Key Segments Covered in Indonesia Used Smartphone Market
By Type of Distribution Channel
Unorganized
Organized
By Type of Marketing Channel
Online Marketplace
Offline Dealers
Classifieds
By Source of Lead Generation
Online
Dealership Walk-ins
By Sourcing Medium
OEM’s
Telephone Operators and Businesses
By Type of Sales
B2C
C2C
By Brand of Smartphones
Apple
Samsung
Xiaomi
Oppo
Others
By Age of Smartphones
0-12 Months
12-24 months
24-36 Months
36+ Months
By Price of Smartphones
< Rp 1Mn
Rp 1Mn-3Mn
Rp 3Mn-6Mn
>Rp 6Mn
By Purchases Across Geographies
Java
Jakatra
Sumatra
Others
By Type of Network
2G
3G
4G
By Battery Capacity
<3000 mAh
3000-5000 mAh
>5000 mAh
By Operating System
iOS
Android
Others
By Screen Size
| 4.5-5.5 inch |
| <4.5 inch |
| >5.5 inch |
Time Period Captured in the Report:
Historical Period: 2016-2021
Forecast Period: 2022F-2026F
Used Smartphone Industry Players
Online Platforms
Laku6
Jagofon.com
Shopee
Tokopedia
Bukalapak
Olx
Carousell
Offline Players
Erafone
Sentra Ponsel
DigiMap
Renan Store
Ekacelluler
Key Topics Covered in the Report
Ecosystem of Used Smartphones Industry
Business Lifecycle and Value Chain Analysis of Used Smartphones Industry
Business Models of Major Entities in the Used Smartphones Industry
Ratio of Used and New Smartphones in Indonesia
Customer Preferences and Buying Decision Behavior in Used Smartphone Industry
Market Size of New Smartphones Industry by Transaction Value and Sales Volume
Introduction on Indonesia Used Smartphones Market
Market Size of Used Smartphones Industry by Transaction Value and Sales Volume
Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size
Process of Quality Checks and Documentation Requirements Undertaken by Used Smartphone Entities in Indonesia
Competitive Scenario of the Online Used Smartphone Industry
Issues and Challenges in Online Used Smartphone Market
Trends and Developments in the Used Smartphone Industry
SWOT Analysis of the Used Smartphone Industry
Porter’s Five Forces analysis of the Used Smartphone Industry
Growth Drivers of Used Smartphone Industry
Challenges and Restraints in the Used Smartphone Industry
Government Rules and Regulations in the Used Smartphone Industry
Impact of Covid-19 and Government Regulations on Used Smartphone Industry
Future Market Size of Used Smartphones Industry by Transaction Value and Sales Volume
Future Market Size of Online Used Smartphones Industry by Transaction Value and Sales Volume
Future Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size
Industry Speaks
Analyst Recommendations
For More Information on the research report, refer to below link: –
Future of Indonesia Used Smartphone Market
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