Digital is the Future
Companies will continue to invest in digital marketing strategies to improve their service visibility and promoting sales. Advertisements on social media platforms such as Instagram, Facebook, LinkedIn and Twitter will enable companies to enhance brand awareness and attract potential customers. Internet penetration is high in Indonesia, almost 73% of the population uses internet. Customers will continue to get products online due to increasing convenience and accessibility.
Ease of Market Entry
There are very few online marketplaces/classifieds that deal in used smartphones. A new company entering the market can easily establish itself in the market with a better business model and strategy. Companies have incentives to enter the industry, as it is still at a nascent stage and is expected to grow.
Increase in prices of raw materials of new smartphones
Chipmakers are expected to increase manufacturing fees, leading to pricier chipsets and devices that employ them. This means that new smartphones, computers, and other electronics will cost more in the future. This will increase the demand for used smartphones in Indonesia.
Adoption of 5G network
5G speed is 10 times more than 4G network. Hence, adoption of 5G in used smartphones will enable faster speed, low latency, and ubiquitous coverage. Indonesia’s 5G-capable mobile phones spend more time on AR apps and enhanced media compared to those with 4G phones.
The publication titled “Indonesia Used Smartphone Market Outlook to 2026: Driven by increasing smartphone prices and changing consumer buying behaviour” provides a comprehensive analysis of the used smartphone industry by analyzing historical statistics and corresponding developments in the used smartphone market. The market growth declined during COVID as people were reluctant to step out of their houses and all the offline dealer stores were shut. People increased their purchases for used smartphones through online platforms during that period. Given the fragmented completion structure in the used smartphone industry, analysts have elaborated on competitive landscape of major online platforms and offline players on the basis of business model and operational parameters. The report also covers a snapshot on online platforms and offline players business model, value chain analysis, growth drivers, Porters 5 forces analysis, impact of COVID-19 and factors governing the future outlook of industry. The report also provides comprehensive insight on the market size and segmentation of the industry. The report highlights the pain points of the used smartphone industry along with detailed company profiles of major offline players and online platforms. The report concludes with projections for future industry market size, market segmentations and analyst take on future market scenario.
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Key Segments Covered in Indonesia Used Smartphone Market: –
By Type of Distribution Channel
Unorganized
Organized
By Type of Marketing Channel
Online Marketplace
Offline Dealers
Classifieds
By Source of Lead Generation
Online
Dealership Walk-ins
By Sourcing Medium
OEM’s
Telephone Operators and Businesses
By Type of Sales
B2C
C2C
By Brand of Smartphones
Apple
Samsung
Xiaomi
Oppo
Others
By Age of Smartphones
0-12 Months
12-24 months
24-36 Months
36+ Months
By Price of Smartphones
< Rp 1Mn
Rp 1Mn-3Mn
Rp 3Mn-6Mn
>Rp 6Mn
By Purchases Across Geographies
Java
Jakatra
Sumatra
Others
By Type of Network
2G
3G
4G
By Battery Capacity
<3000 mAh
3000-5000 mAh
>5000 mAh
By Operating System
iOS
Android
Others
By Screen Size
4.5-5.5 inch
<4.5 inch
>5.5 inch
Time Period Captured in the Report:
Historical Period: 2016-2021
Forecast Period: 2022F-2026F
Used Smartphone Industry Players
Online Platforms
Laku6
Jagofon.com
Shopee
Tokopedia
Bukalapak
OLX
Carousell
Offline Players
Erafone
Sentra Ponsel
DigiMap
Renan Store
Ekacelluler
Key Topics Covered in the Report: –
Ecosystem of Used Smartphones Industry
Business Lifecycle and Value Chain Analysis of Used Smartphones Industry
Business Models of Major Entities in the Used Smartphones Industry
Ratio of Used and New Smartphones in Indonesia
Customer Preferences and Buying Decision Behavior in Used Smartphone Industry
Market Size of New Smartphones Industry by Transaction Value and Sales Volume
Introduction on Indonesia Used Smartphones Market
Market Size of Used Smartphones Industry by Transaction Value and Sales Volume
Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size
Process of Quality Checks and Documentation Requirements Undertaken by Used Smartphone Entities in Indonesia
Competitive Scenario of the Online Used Smartphone Industry
Issues and Challenges in Online Used Smartphone Market
Trends and Developments in the Used Smartphone Industry
SWOT Analysis of the Used Smartphone Industry
Porter’s Five Forces analysis of the Used Smartphone Industry
Growth Drivers of Used Smartphone Industry
Challenges and Restraints in the Used Smartphone Industry
Government Rules and Regulations in the Used Smartphone Industry
Impact of Covid-19 and Government Regulations on Used Smartphone Industry
Future Market Size of Used Smartphones Industry by Transaction Value and Sales Volume
Future Market Size of Online Used Smartphones Industry by Transaction Value and Sales Volume
Future Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size
Industry Speaks
Analyst Recommendations
For More Information on the research report, refer to below link: –
Indonesia Used Smartphone Market Future Outlook
Contact Us: –
Ken Research
Ankur Gupta, Head Marketing & Communications
Support@kenresearch.com
+91-9015378249
