“Majority of the used car sales through online mode are generated from young individuals within the age group of 21-34 years. A new trend witnessed in the used car industry in Indonesia is the increased number of listings by dealers and customers on online platforms”
The report titled “Indonesia Used Car Market Outlook to 2023 – Rising Popularity of Online Platforms and Reduction in Average Ownership Period to Drive Used Car Sales” by Ken The research suggested a growth at a noteworthy CAGR of 8.5% in terms of Gross Transaction Value in the upcoming years till the year ending 2023E. It is suggested that new online auto portals can incentivize dealers to post advertisements on their website by offering a competitive listing fee and cash back to buyers that purchased the used car through their website.
Influence on Car Purchase Decisions: People used to prefer buying used cars in Indonesia on the basis of suggestions given by friends and families which were not up to the mark in terms of quality check. Apart from that, the market was dominated by numerous unorganized used car dealers (consisting of local dealerships, local vendors and others) that provided second-hand cars at cheaper rates and it benefited the price-sensitive customers within Indonesia. The biggest evolution can be seen via the organized structure which constitutes multi-brand organized showrooms and OEM certified dealerships that provide numerous used car brands which are subsidiaries of international automobile brands.
Competition Scenario: Competition within Indonesia used cars market was observed to be highly fragmented with the presence of a large number of local dealerships, small mechanics and individual sellers, which collectively makes up the unorganized space with the majority of the share in the year 2018. The remaining value share was captured by the organized sector during 2018. Some of the major organized players operating within the country’s used car industry include Online Portals such as OLX Indonesia, Mobil123, Carmudi, Mobil88; Multi-Brand Showrooms / Dealerships such as Mobil88, Andre Motors, Auto2000, Tunas, Sun star motors, and OEM Certified Dealerships such as Auto Safe Hyundai, Toyota Trust, Mercedes Certified, and BMW Premium Select.
Brand Conscious Buyers in Indonesia: Indonesians have become more brand conscious in most aspects such as consumer durables, cars, and electronics especially in tier 1 and tier 2 cities. Used car dealers have indicated the rising demand for luxury and branded cars by many potential buyers. Thus, an individual who is planning to buy a new high-end Honda or Nissan car would rather upgrade to a used Mercedes, Audi or BMW car in the country. The demand has peaked to an extent that developed cities have a minimum of 10-15 used car dealers that only sell high-end luxury cars.
Key Segments Covered:-
Market Structure
Unorganized Sector
Organized Sector
Distribution Channel
Unorganized (Local dealership, C2C)
Organized (Multi-brand dealership and OEM certified, Repossessed cars)
Unorganized and Organized lead generation source
Dealership Walk-ins
Online Auto Portal
Type of used cars
MPVs/Sedan
Economy/Hatchback
SUV
Sales by major cities
Jakarta
Surabaya
Medan
Bandung
Others
Type of Used passenger cars
Private
Commercial
Kilometers driven
>5000
5000-20000
20000-50000
50000-80000
80000-120000
120000 and above
Year of manufacture
Before 2000
2000-2002
2003-2005
2006-2008
2009-2012
2013-2018
Fuel Type
Gasoline
Diesel
Others (Hybrid, electrical, CNG)
Key Target Audience
Automobile Companies
OEM certified companies
Online Classifieds
Multi Brand Organized Car Dealers
Time Period Captured in the Report:-
Historical Period – 2013-2018
Forecast Period – 2019-2023
Companies Covered:-
Multi-brand Dealerships (Mobil88, Andre Motors, Auto2000, Tunas, Sun Star motors, and others)
OEM Certified Dealerships (Toyota Trust, Hyundai Autosafe, Mercedes certified, and BMW premium select)
Online auto portals (OLX, Mobil123, Carmudi, Mobil88, OTO others)
Keywords:-
Used Toyota SUV Indonesia
Auto finance Penetration Indonesia
Buying Used Car Indonesia
Cheap Cars for Sale Indonesia
Indonesia Automotive Finance Industry
Online Used Vehicle Market
Used Car Sales Indonesia
Pasar Mobil Bekas Indonesia
Industri Mobil Bekas Indonesia
Industri Mobil Bekas di Indonesia
Pasar Kendaraan Bekas Indonesia
Segmentasi Pasar Mobil Bekas Indonesia
Pangsa Pasar Mobil Bekas Indonesia
Organized Dealers in Indonesia Used Cars Market
For More Information On The Research Report, Refer To Below Link:-
Indonesia Used Car Market Outlook
Related Reports by Ken Research:-
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
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