India Online Commerce Industry Challenges: Ken Research

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India Social E-Commerce Market is expected to expand at a CAGR of ~80.5% in Revenue in between FY’22 and FY’27: Ken Research

Improved internet access and growing digital awareness in Tier-2 and Tier-3 cities will drive the market in the recent future
Change in consumer buying behavior fueled by growing digital adoption and the logistical challenges during lockdown is a major catalyst to the Social E-commerce market
The social e-commerce market in India will undergo rapid transformation with the integration of various domestic startups in the ecosystem due to the massive potential of the market.

Improved Digital Connectivity:

With improved online ecosystem and internet connectivity expected in coming years due to government initiatives such as “Digital India”, buyers and sellers especially from rural regions, Tier 2 and Tier 3 cities will be better connected through a digital ecosystem. The improved digital connectivity across these regions will aid the surging growth of social e-commerce market in India in between FY’22 and FY’27E. Further, the improved digital connectivity also extends a platform to sellers from rural regions, Tier 2 and Tier 3 cities to market their products to a larger consumer base.

Shift in Consumer Buying Behavior:

The advent of COVID-19 had induced the habit of buying products with shorter delivery times considering multiple logistical challenges and the lockdowns imposed across the country. This shift in consumers buying pattern will act as a catalyst for the growing demand of availing social e-commerce platforms for purchasing products. Increasing adaptation to these platforms will further encourage the social e-commerce platforms to implement advanced technological solutions in order to protect consumer’s personal information.

Integration of Home Grown Startups and Customization:

Realizing the massive potential of the social e-commerce market which is currently in the early growth phase, various home grown start-ups have ventured in the social commerce business to capitalize on this opportunity. Start-ups such as Bikayi, Dukaan Plus and Big Living among others have already initiated the process of venturing into the social e-commerce space due to its huge potential of the market. The social e-commerce market is expected to undergo rapid transformation as various domestic start-ups enters the ecosystem in coming years. Integration of these start-ups in the ecosystem opens up avenue for the sellers especially from Tier 2 and Tier 3 cities. Simultaneously, product owners customizing content according to local language of the individuals will be the norm in the social e-commerce domain in coming years.

Unlocking New Customer Segments:

While social commerce is taking off among mass market especially in Tier 2 and 3 cities, adoption is lower among more affluent, urban consumers. Expanding their user base and tapping into urban consumers will serve as a massive opportunity for the social e-commerce players in coming years. Use cases like FMCG/grocery, where people in India enjoy buying as a group, might be a way to engage this demographic.

Development of New Tools and Applications for Sellers:

As the ecosystem of social commerce evolves and starts driving meaningful sales for the small businesses, sellers will need better tools to manage their business through these channels.

For example, chat bots to help manage customer queries and respond to them, digital storefronts for catalogue management and order management tools to keep track of orders and manage customer expectations that integrates with various social platforms. Development of new tools and features by the social e-commerce players to assist the sellers will serve as a major competition parameter in coming years.

The publication titled ‘India Social E-Commerce Market Outlook to 2027: Driven by growing internet penetration rate and consumers shifting preference towards availing digital medium for purchases” provides a comprehensive analysis of the social e-commerce market by analyzing historical statistics and corresponding developments in the social e-commerce industry. The report covers various aspects including social e-commerce market size on the basis of revenue, overview of the market, ecosystem, overview of major entities operating in the ecosystem, number of social media users, smartphone penetration rate, internet penetration rate, growth trends and developments, Porter 5 Forces Analysis, government initiatives, impact of COVID-19, and risk factors governing the future outlook of industry. Insights on competitive landscape of social e-commerce market and cross comparison between major players operating in the ecosystem is also covered in the report on the basis of operational and financial parameters such as year of establishment, location, funding stage, employee size, funding received, investors, geographic presence, investment raised, average transaction size, fees & commission, number of registered sellers, app downloads, active users, marketing strategies, recent developments, strengths, weaknesses, company overview revenue streams, product portfolio, business strategy, USP, revenue, expenses, current assets, current liabilities and profit before tax. Further, the report covers a demand analysis overview on the basis of TAM, SAM and SOM.

The report also focuses on the India Social E-Commerce Market Segmentation by Start-up (Meesho, GlowRoad, Shop 101, Mall 91, Bulbul, Simism, DealShare, Roposo, Trell and Others); By Category (Women Fashion, Men Fashion, Home & Kitchen, Beauty & Grooming, Electronics and Others); By Region (Northern, Southern, Eastern and Western); By Age of Users (Below 20 Years, 20-40 Years, 40-60 Years and Above 60 Years); By Gender (Female and Male); By Platform (Mobile Application, WhatsApp, Facebook, Instagram and Others) and By Ticket Size (Less than INR 500, INR 500-1000, INR 1000-5000 and More than INR 5000). India Social E-Commerce Market report concludes with projections for the future of the industry on the basis of revenue by 2027, industry speaks and analysts’ take on the future highlighting the major opportunities.

Key Segments Covered in India Social E-Commerce Market

By Start-up
Meesho
Dealshare
Shop101
Roposo
GlowRoad
Simsim
Others

By Category
Women Fashion
Home & Kitchen
Men Fashion
Beauty & Grooming
Electronics
Others

By Age of Users
Below 20 Years
20-40 Years
40-60 Years
Above 60 Years

By Region
Northern Region
Southern Region
Eastern Region
Western Region

By Gender
Male
Female

By Platform
Mobile Application
WhatsApp
Facebook
Instagram
Website
Others

Interested to Know More about this Report, Request for a sample report

By Ticket Size
Less than INR 500
INR 500-1000
INR 1000-5000
More than INR 5000

Key Target Audience

Current Incumbents in the Social E-Commerce space
Companies looking to enter the Social E-Commerce space in India
PE/VC Firms
Industry Associations
Government Bodies

Time Period Captured in the Report:

Historical Period: FY’17-FY’22
Forecast Period: FY’22-FY’27E

India Social E-Commerce Players

Startups
Meesho
Bulbul
Dealshare
com
GlowRoad
Trell
WMall
Roposo
ResellMe
Shop101
Mall91
Simsim
Yaari
Shopsy

Payments and Logistics Partners
DTDC
XpressBees
FedEx
Razorpay
Delhivery

Regulatory Bodies and Associations
TECI (The E-Business Council of India)
Ministry of Electronics and Information Technology, Government of India
CCI (Competition Commission of India)
CIE (Confederation of Indian E-Commerce)

Key Topics Covered in the Report

Overview of Social E-Commerce Market in India
Internet Penetration Rate and Number of Social Media Users in India
Ecosystem of Major Entities in India Social E-Commerce Market
Market Size of India Social E-Commerce Market (Basis Revenue in INR Crore)
Average Ticket Size of Social E-Commerce
India Social E-Commerce Market Segmentation (By Startup, By Category, By Age of Users, By Region, By Gender, By Platform, By Ticket Size)
Trends and Developments in India Social E-Commerce Market
Issues and Challenges in India Social E-Commerce Market
Porter 5 Forces Analysis of India Social E-Commerce Market
Government Regulations in India Social E-Commerce Market
Impact of COVID-19 on India Social E-Commerce Market
Cross Comparison of Major Social E-Commerce Players (on the basis of Year of Establishment, Number of Employees, Geographic Presence, Investment Raised, Average Transaction Size, Fees and Commissions Charged, Number of Registered Sellers, App Downloads, Active Users, Marketing Strategies, Recent Developments)
Strengths and Weaknesses of Major Social E-Commerce Players
Cross Comparison of Major Social E-Commerce Players on the basis of Financial Parameters (Total Revenue for FY’19, FY’20 and FY’21; Total Expenses for FY’21, Other Expenses for FY’21, Current Assets for FY’21, Current Liabilities for FY’21)
Company Profiles of Major Social E-Commerce Players (Company Overview, Product Portfolio, Revenue Streams, Business Strategy, USP)
TAM, SAM and SOM for Social E-Commerce Market in India
Future Market Size of India Social E-Commerce Market (Basis Revenue in INR Crore)
India Social E-Commerce Market Future Segmentation (By Startup, By Category, By Age of Users, By Region, By Gender, By Platform, By Ticket Size)
Analyst Recommendations
Industry Speaks
Research Methodology