Quick Commerce platforms have recently gained traction with the increasing prevalence of the unplanned purchases in Metro and Tier I cities: Ken Research

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  • Quick Commerce provides the convenience of fastest possible doorstep delivery of groceries and other consumables.
  • The Quick Commerce Market is expected to grow at a double digit CAGR by the end of FY’27F.
  • Staples contributes the most in terms of revenue currently as it has relatively higher GMV than other categories and is expected to be the highest contributing category, followed by Fruits and Vegetables by the year FY’27
  • Majority of the Quick Commerce companies follow the dark Store delivery model where ~2000 SKUs are kept in the dark stores and are delivered to the consumers in vicinity.
  • Technological development such as Automated Dark Stores, Drone & Electric Vehicle Deliveries and voice ordering are anticipated to be adopted by the players of quick commerce market.

Competition Scenario: The industry is currently concentrated with presence of 7-8 players operating in the Quick Commerce industry in India. Fast Delivery, Price, Discounts & Offers, wide product assortment and availability & Ease of Payment are the major factors that influence the buying decision of the consumer. The major players include Swiggy Instamart, Blinkit and Zepto for the year FY’22. Companies with Large Product Assortment & Fastest Delivery are identified as clear leaders in the industry.

Future Market Scenario (Upcoming Technologies): The demand for the Quick Commerce is expected to expand with a CAGR of 27.9% on the basis of revenue between FY’22P and FY’27F. Automation in the Dark Stores, Drone Technology, Voice Ordering, and Use of Electric Vehicles for Delivery is anticipated to drive the Quick Commerce Market in future. Demand Prediction and Customer Behaviour Analysis is crucial to ensure sufficient availability of the groceries and to ensure minimum degradation and stock-outs of these products.

Expanding Partnerships: The Quick Commerce Players are expected to expand their partnerships with Payment Gateway Companies, e-wallet companies and more to diversify the payment options for their consumers. They can also establish certain tie-ups with major FMCG brands, to take commission from them in place of promoting their products on the quick commerce platform.

Analysts at Ken Research in their latest publication India Quick Commerce Market Outlook to FY’27F – Driven by Increasing demand for Faster Delivery & Convenience and Shifting Customer behavior towards Unplanned Purchasesbelieve that the Quick Commerce market in India is expected to demonstrate strong growth owing to the increase in demand for faster deliveries, wide product assortment, convenient & hassle-free shopping experience. The market is expected to register a positive CAGR of 27.9% in terms of revenue during the period FY’22P-FY’27F.

india-quick-commerce-industry

Key Segments Covered:-

By Product Category

Fruits & Vegetables

Packed food & Beverages

Staples

Beauty & Personal Care

Others

By Region

Metro & Tier I

Tier II and below

By Business Model

Dark Store Platform

Third Party Delivery Platform

By Customer’s Gender

Male

Female

By Delivery Time

0-20 Minute

20-40 Minute

40-60 Minute

60-75 Minute

By Average Order Value

< INR 300

INR 300 – INR 600

INR 600 – INR 1,000

> INR 1000

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Companies Covered:-

Swiggy Instamart

Blinkit

Zepto

Dunzo

BB Now

Ola Dash

BB Now

Flipkart Quick

Key Target Audience:-

Quick Commerce Companies

E-commerce Companies

E-Grocery Companies

Logistics Companies

Cold Chain Companies

Investors & Venture Capitalists

Time Period Captured in the Report:-

Historical Period: FY’22

Forecast Period: FY’23-FY’27F

Key Topics Covered in the Report:-

How is the Quick Commerce Market positioned in India?

India Quick Commerce Market Flowchart

Evolution of the Quick Commerce Industry

Target Addressable Audience for India Quick Commerce Market

Consumer Purchase Behavior

Channels available for shopping consumables

Comparison of E-Grocery and Quick Commerce Platform

Value Chain Model – Dark Store Delivery Platform

Supply Ecosystem and Challenges

Market Size and Segmentation

SWOT Analysis

Current Technologies Facilitating Quick Commerce Industry

Upcoming Technologies in Quick Commerce Industry

Investment and Funding in Quick Commerce Companies in India

Competitive Landscape – Cross Comparison of Major Players

Company Profiles

Case study & Analyst Recommendations

Research Methodology

For More Information on the research report, refer to below link:-

India Quick Commerce Market

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Ken Research
Ankur Gupta, Head Marketing & Communications
Support@kenresearch.com
+91-9015378249

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