1. Convenience Seekers such as GEN Z, inclined towards Unplanned Purchases are the Major Addressable Audience for India Quick Commerce Market
Trends and Developments in India Quick Commerce Market
- Ideal target audience for India quick commerce service providers are smartphone users in urban areas.
- Companies are focusing on developing strategies to attract customers and thereafter undertake strategies to retain those customers by regularly engaging with them.
- Gen Z and Active buyer Gen X population who tend to do unplanned purchases are the major target audience for India Quick Commerce market. Employed Population in India stood at 593 Mn as of third quarter, 20214.
Opportunity lies for the company to gain traction from female and male tech – friendly working population.
2. Market Entry of Major players in the Quick Commerce Market has boosted the overall market by inculcating new features individually
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- Blinkit-Earlier Established Brand name of Grofers – Do not have to build the market from scratch to make presence in the quick commerce segment.
- Wide Product Assortment – 5000+ Products across different categories
- Swiggy–Existing brand name of Swiggy food delivery services has made the way much easier for Instamart in all possible dimensions right from targeting the regions to expand to marketing and advertising strategies and platforms as well as gaining the customer base in a very short span of time.
- Zepto Delivering majority of the orders within the estimated Time Range and aggressively capturing the quick commerce market in all those cities where it is having its’ presence.
- Dunzo– Strong marketing and advertising strategies to get into the limelight as a major quick commerce market player.
- Already established name of Dunzo as pick up and drop delivery service company has been benefitting Dunzo Daily to quickly gain customers and their loyalty as well.
3. Technological Advancement in India Quick Commerce Market
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The ultra-fast delivery promise needs precision in operations for timely order fulfilment. Automation can facilitate this. It not only speeds up the process but can also designate tasks to the right delivery partner/resource without errors.
Some e-commerce businesses already recognize EVs as a cost improvement measure, in addition to improving customer satisfaction and meeting regulatory compliance and ensuring sustainable progress.
The intelligent auto allocation engine quickly considers various constraints such as cost, driver workload, proximity to customer location, weight, etc., before assigning the task to the nearest delivery executive for faster turnaround.
Major retailers such as Walmart and Amazon have been extending into voice assisted online shopping, through Amazon Alexa and Google Assistant smart home speakers.
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