Out of home (OOH) advertising is a form of rented medium for displaying and visibly delivering the commercial information on structures and arrangement adopted out of doors. It involved digital static panel and considered as a bulk-market medium primarily functioned for the broad messages, branding and assist campaigns around the urban outdoor surrounding.
According to the report analysis, ‘India OOH Advertising Industry Outlook to 2019 – Digital OOH and Transit Media to Steer the Growth’ states that the OOH advertising in India has been one of the fastest-increasing segments in the advertising space which represents a great potential for advertisers with a greatly young, working and knowledgeable population propelling the spending on OOH media by the brand owners. Spending on the OOH advertising industry in the region gained a mark of INR ~ million in FY’2014, showcasing at a CAGR of 4.8% throughout FY’2008-FY’2014. The growth has largely been propelled by augmented spending by sectors such as FMCG, media and entertainment and automotive. These segments have seen a significant high top of the mind recall among a large populace base of youngsters who spend a proficient proportion of their time outdoors and are the major audience for their advertisements.
The physical OOH advertising market is entailed of segments such as media vehicles utilized and locations (street furniture, transit displays, and streets) which are targeted by the advertisers. In the media vehicles for the physical OOH industry, the market share of billboards was accounted to be the greatest, commanding more than ~% of the market space in terms of revenue during FY’2014.
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Digital OOH ad space has a small share in the OOH market but this has been the fastest-increasing segment and has established a robust foothold as reflected by it increasing the market share witnessed over the last few years. The digital segment demanded the second position at a CAGR of ~%.
The India OOH industry is an extremely fragmented industry with an unorganized segment dominating the market while the organized players have strategically augmented their market share by delivering the advertisers with a wide variety of presonalized solutions. Some of the foremost organized players leading the market involve Selvel One Group, BIG Street, Times OOH, TDI and several others.
The complete OOH advertising industry would observe the remarkable growth in the coming years. However, the industry would continue to constitute a minor proportion of the complete media industry. An augmenting number of malls, growth in infrastructure, innovation and technological advancement and a growing number of individuals who spend time outdoor would propel the growth of India OOH advertising spending. The OOH advertising spending in India is projected to grow at a high CAGR and will reach a market size of INR~ million during 2019.
Market key players are aiming on organic growth strategies likewise product approvals, product launches and several other such as events and patents. Inorganic growth strategies activities observed in the market were partnership & collaborations and acquisitions. Therefore, it is predicted that during the near future the market of OOH advertising will augment more proficiently around the globe over the review duration.
For More Information, refer to below link:-
India Ooh Advertising Market Research Report
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