How India Air Purifier Market Is Positioned?
Overview: The air purifier industry in India is highly under-penetrated with ~% adoption in households in 2019. Majority of international and domestic companies started the industry post 2010, recognizing the immense potential of the industry. India is home to 21 out of the 30 most polluted cities in the world. Northern cities including Ghaziabad, Delhi & Gurugram have made it to the list. Currently the demand for air purifiers is skewed towards the year end from October-December and companies witness a seasonal spike in sales during the period. Delhi-NCR is currently the largest market for air purifiers in India owing the severe air quality due to bursting crackers during Diwali and stubble burning in neighboring states of Punjab and Haryana.
Market: The industry witnessed tremendous growth over the review period FY’2014-FY’2020 with a CAGR of ~% on the basis of revenue. The number of units sold in the country in FY’2020 stood at ~ lakhs with average price per unit sold being ~ INR. The period saw entry of many new players in the market with various new products. The rising disposable income and incidents of respiratory diseases among the consumers have lead to increase in demand for air purifiers. Aggressive advertising strategies adopted by air purifiers companies along with wide distribution network have contributed to the increase in the sales of air purifiers in the country.
India Air Purifier Market Segmentation
By End-Users: The residential end-users have dominated the industry maximum revenue share in FY’2020. The remaining revenue was contributed by commercial & institutional users including hotels, hospitals, corporates, embassies & more.
By Technology: The HEPA & activated carbon technology was analyzed to dominate the industry over the review period with most of the major players adopting it.
By Region: The Northern states including were identified to account for majority of the industry revenue. The contribution of Western & Southern regions also significantly increased over the review period.
By Distribution Channel: Retail sales accounted for majority of the industry revenue in FY’2020. The review period also saw significant rise in online sales.
Competitive Scenario in India Air Purifier Market
The competition in the industry is moderately concentrated with around ~ players operating in the market. The top 6 players accounted for ~% of the total market share in FY’2019 on the basis of revenue. The players compete on the basis of parameters such as price, product portfolio & features, distribution network, discounts offered and more. Majorly international companies are leading the market with few domestic players also operating in the industry.
India Air Purifier Industry Future Outlook and Projections
The Air Purifier industry is India is expected to grow at a double digit CAGR of ~% over the period FY’2020-FY’2025 on the basis of revenue and the number of unit sales reaching ~ lakhs by FY’2025. After momentary decline in sales and revenue due to Covid-19 pandemic, the sales are expected to pick up in the future due to increasing health & hygiene concerns among the consumers. It is anticipated that the industry will witness growth in e-commerce sales with growth in online retail spending in the country and demand from other major tier-2 cities with increasing pollution levels and commercial activity.
Key Segments Covered:-
By Technology
HEPA & Carbon
HEPA, Carbon & UV
HEPA, Carbon & Ionizers
Others
By Distribution Channel
Retail
Online
Direct
By Coverage Area Applicability
Upto 250 sq. ft.
251-500 sq. ft.
Above 500 sq. ft.
By Weight of Air Purifier
Less than 5 Kg
5-10 Kg
More than 10 Kg
By Region
North
West
South
East
By End-Users
Residential
Commercial
Institutional
Companies Covered:-
Philips India Limited
Honeywell India Private Limited
Sharp Business Systems (India) Private Limited
Blueair India Private Limited
Dyson Technology India Private Limited
Xiaomi Technology India Private Limited
Panasonic India Private Limited
Eureka Forbes Limited
Kent Air Purifiers Limited
Key Target Audience:-
Air purifier Companies
Component Manufacturing Companies
Consumer Appliance Companies
Air Purifier OEMs/Assemblers
Air Purifier Importers/Exporters
Modern Trade Chains
Consultancy Companies
Time Period Captured in the Report:–
Historical Period: FY’2014 – FY’2020
Forecast Period: FY’2020 – FY’2025
For More Information on the research report, refer to below link:-
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Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
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