Thailand frozen foods industry experienced high growth in terms of market revenues majorly due to high sales of chilled cannedproducts, especially seafood including different fish types and other processed fruits and vegetables.
The report titled “Thailand Frozen Foods Market Outlook to 2022 – By Type of Frozen Foods (Frozen Seafood and Meat, Frozen Ice-Cream and Desserts, Frozen Ready-to-Eat Meals and Frozen Processed Fruits and Vegetables) and By Cities (Bangkok, Phuket, Pattaya, Chiang Mai and Others)”by Ken Research suggested a growth at a noteworthy six year CAGR of 5.9% in terms of revenue in Thailand frozen foods market over the forecast period 2017-2022E.
Growing health consciousness coupled with rising protein needs among Thai consumers have led to increasing usage of canned foods in the country. Some of the major selling canned seafood includes canned tuna, sardines, mackerel, salmon, shrimp, crabs and others.
Thailand is one of the major seafood exporters in the world, largely exporting shrimp products, thereby leading to additional demand for canned seafood products in the country. On the other hand, canned pineapple among frozen processed fruits in Thailand was sold both domestically as well as internationally in order to match the rising export demand from US, EU and other southeast nations.
The changing urban lifestyle of Thai consumers, especially in the country’s capital city Bangkok has been driving the demand for packaged convenient foods (including chilled canned products) as they are stored for a longer period of time. Additionally, Thai rural areas are turning into industrial clusters, as a result of which family members have to work outside therefore; demand for convenient packaged food options was observed to rise.
Thai food processors are successfully developing new frozen food formats in order to keep up with changing tastes and preferences in their overseas market. The ready-to-eat segment is gaining popularity in the country and is readily available in major Thai hypermarkets and supermarkets such as Tesco Lotus, Makro, Big C, Foodland; The Mall Group and Tops. In addition, online ordering was also witnessed to create a surge in demand for chilled canned products in the country.
Thailand processed fruits and vegetables market in 2017 was observed to be moderately concentrated and has a minimum of 30 companies manufacturing and distributing both shelf stable as well as frozen fruits and vegetables. Majority of these companies are located in outer Bangkok, and also in the production areas of Rayong, Chantaburi; Chiang Mai and Lampoon regions.
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