“Increasing disposable income of households and rising infant population in the country is further augmenting the growth in baby food market of Turkey.”
The report titled “Turkey Baby Food Market Outlook to 2023 – By Infant Milk Formulae (Standard, Follow-On, Growing-Up and Special Baby Milk Formula), Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food; Organic Baby Food” by Ken Research believe baby food market of Turkey has been growing at a swift rate due to rising preference of organic baby food in Turkey, undertaking of ideal marketing strategies, switching to local production facilities, adoption of internet retailing and bringing innovative products to the table. The market is expected to register a positive CAGR of 9.5% in terms of retail sales during the forecast period 2018(P)-2023(E).
Growing Demand for Organic Baby Food: It has been observed that more than 60% of parents preferred to food products which are labeled as “natural”. Thus, parents don’t want to feed their children with artificial colorings and flavors. This has led to an upsurge in the demand for organic and natural baby food, thus in the last two years, the number of organic brands in the market. Hence, companies are expected to keep launching more products that claim their product to be “natural”, “no added preservatives”, “organic” and other such labels which proclaim the healthiness of the product. The market for organic products such as foods and drinks in Turkey is expected to increase to USD 170 million in 2020 thereby indicating a higher demand for organic produce. The major contributing factors to this growing organic industry of Turkey include dairy products, baby food and sweet savory snacks. Among them, baby food is expected to contribute over 10% in the overall demand for organic products in Turkey.
Advice from Health Experts and Health and Beauty Specialist Retailers: The parents rely immensely on the advice offered to them by pediatricians, family doctors, and health experts for purchasing the suitable baby food for their children. They think about various other factors also before settling on the right baby food. Thus, health and beauty specialist retailers account for a significant revenue share in the market and are especially preferred by parents that look forward to buying formula products for their babies. Besides this, parents also depend significantly on the reviews of other customers who have previously purchased those products.
Surge in Baby Food Sales from Supermarkets: Most of the baby food products are purchased from supermarkets and discounters that offer a greater level of convenience, variety and value for money to their consumers. Discounters and supermarkets in Turkey were observed to cater to over 65% collectively in the year 2018(P).
Moreover, major supermarket chains in Turkey have also been witnessed to expand their business across the length of the country by increasing existing capacity and opening new retail stores. The leading supermarket stores in the country selling groceries including baby food include A101, BIM AS, Yildiz Holdings, Migros Ticaret AS and Carrefour SA.
Growing infant population in Turkey: In the year 2018, the population of Turkey was estimated to be 80.8 million which was an increment from the 76.7 million recorded in 2013. The population continues to grow at a steady rate despite a minor decline in the crude birth rate which decreased from 17.0 births per 1000 people in 2013 to 16.1 births in 2017. Moreover, infant population in the country is anticipated to reach an exorbitant 6.2 million by the end of the year 2040(E) which is anticipated to significantly augment the baby food sales in future.
Keywords:-
Turkey Baby Food Market
Turkey Baby Food Market Research Report
Baby Food Revenue Turkey
Turkey Baby Food Sector
Turkey Baby Food Sales
Turkish Baby Food Market
Standard Milk Formula Turkey
Market Share Baby Food Turkey
Turkey Baby Food Industry
Brand Share Baby Food Turkey
Regulations Baby Food Turkey
Baby Food Retailing Turkey
Online Baby Food Sales Turkey
Non Grocery Baby Food Turkey
Key Players Baby Food Turkey
Brand Name Baby Food Turkey
Hero Baby Food Turkey
Danone Baby Food Turkey
Hipp Baby Food Turkey
Nestle Baby Food Turkey
Abbott Baby Food Turkey
Eti Gida San Baby Food Turkey
Pladis Global Baby Food Turkey
Key Segments Covered:-
By Food Category:
Dried Baby Food
Prepared Baby Food
Milk Formula
Other Baby Food
By Type of Milk Formula:
Standard Milk Powdered Formula
Follow-on Milk Powdered Formula
Growing-up Milk Formula
Special Baby Milk Formula
Nature of Food:
Inorganic Baby Food
Organic Baby Food
By Channels of Distribution:-
Hypermarkets
Discounters
Supermarkets
Independent Small Grocers
Health and Beauty Specialist Retailers
Other Foods Non Grocery Specialists
Internet Retailing
By Age Group:-
0-6 Months
6-12 Month
12+ Months
Key Target Audience:-
Baby Food Manufacturers
Baby Product Manufacturers
Baby Product Distributors
Baby Food Distributors
Government Agencies
Baby Food Retailers
NGOs supporting Baby Health
Pharmaceutical Stores
Online Sales and Retailing Agencies
Time Period Captured in the Report:-
Historical Period: 2012-2018(P)
Forecast Period: 2019-2023
Companies Covered:-
Abbott Laboratories Inc.
Ari Gida Sanayi AS
Baby Goat
Danone Group
DMK Deutsches Milchkontor GmbH
Eti Gida Sanayi ve Ticaret AS
Golden Goat
Hero Group
HiPP GmbH & Co. Vertrieb KG
Montero Gida San Tic. AS
Nestle SA
Pladis Global
Yasar Holding AS
Yildiz Holding AS
For more information on the research report, refer to below link:-
Turkey Baby Food Market Research Report
Related Reports:-
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
