Major players in the internet protocol television market are Verizon Communications Inc., Huawei Technologies Co. Ltd., AT&T Inc., Deutsche Telekom AG, Akamai Technologies, Cisco Systems, Inc., Ericsson AB, ARRIS International Plc, Moftak Solutions, and Sterlitetech.
The Global IPTV Market is expected to show a slow growth from USD 48.91 billion in 2019 and to USD 50.17 billion in 2020 at a growth rate of 2.59%. The slow growth in 2020 is mainly due to the economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to grow and reach USD 71.45 billion in 2023 at CAGR of 12.5%.
The internet protocol television market consists of sales of internet protocol television and related services that are used in small and medium enterprises and residential customers. The Internet Protocol on TV (IPTV) is the method of transmitting and broadcasting television programs through the Internet using the Internet Protocol (IP). IPTV provides the user with innovative features to improve user experience compared to conventional TV broadcasting such as radio, satellite and/or cable TV.
North America was the largest region in the IPTV market in 2019. Asia Pacific is expected to be the fastest growing region in the IPTV market in the forecast period.
A key trend in the IPTV industry is the rising demand for fiber-to-the-home (FTTH) connections. Owing to the limitless bandwidth and transmission capacity of optical fiber, FTTH is well suited for IPTV. FTTH offers a fixed access network to provide broadband high-speed, resulting in improved user experience. For instance, in 2019, Reliance Jio planed to launch its Jio Giga Fiber FTTH service offering data, calling and IPTV benefits under a single plan. The company claimed the plan that include 100 GB of high-speed data with 100Mbps bandwidth, unrestricted voice calls, Jio Home TV subscription and access to all Jio apps. Therefore, the service providers are now gradually providing premium content through FTTH to ensure a better user experience.
The IPTV market covered in this report is segmented by type into video IPTV; non-video IPTV. It is also segmented by end-user into small & medium enterprise; large enterprise; residential customers.
The stringent regulatory norms and low content availability is a key factor hampering the growth of the Internet Protocol Television (IPTV) market. Countries have various regulatory frameworks for the quality of video transmission. Regulators have agreed in some jurisdictions that IPTV providers will be subject to the same content regulation levied on paying television providers. For instance, IPTV providers in Singapore are subject to the programming code levied on paying television providers. IPTV operators using fixed networks in many European countries such as Belgium, France, Sweden, and the UK are subject to “must-carry” regulations that require cable or satellite providers to retransmit local over-the-air television stations signals. Therefore, the stringent regulatory norms and low content availability is expected to limit the growth of the IPTV market.
In March 2018, Espial Group, Inc., a Canada-based company, developer of IPTV middleware and applications acquired vendor Kasenna for USD 6.5 million. This acquisition strengthens the leadership position of Espial in the IPTV, hybrid IP-DVB and hospitality segments. Kasenna, a California based company, develops IPTV solutions that enables broadband service providers to deliver multi-play offerings to consumers.
The growing preference for video-on-demand (VoD) service is a key factor driving the growth of the internet protocol television (IPTV) market. Video on Demand (VOD) is one of the innovative features that Internet Protocol TV offers. VoD provides consumers a range of available videos to choose from. The video is transmitted via the Real-Time Streaming Protocol. In the recent years, VoD has gained tremendous popularity, this has resulted in higher Smart TV adoption rates. For instance, in 2019, US providers are a pioneer of VOD users. Amazon Prime Video comes at first with 72% and Netflix is second with 63%. In the same year, 53% of users spend more than USD 11 a month on streaming services, in 2018 the figure was only 43%. Therefore, the growing preference of video-on-demand service is expected to drive the growth of the internet protocol television (IPTV).
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Global Internet Protocol Television (IPTV) Market
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