The publication titled “KSA Fitness Equipment Market Outlook to 2026: Driven by the growing demand of advanced fitness equipment by fitness clubs and government initiative to launch women centric fitness centers” provides a comprehensive analysis of the fitness equipment industry. The report covers various aspects including fitness equipment industry market size on the basis of on the basis revenue, market overview, value chain analysis, ecosystem, operating model, gym joining decision making parameters, SWOT analysis, major trends and developments, government initiatives promoting health awareness, and impact of COVID-19. Insights on competitive landscape of fitness equipment industry, list of importing and exporting companies in KSA, list of major distributors in KSA, and company profile of major players along-with cross comparison between fitness equipment distributors operating in the ecosystem on the basis of company overview, revenue generated, countries served, product portfolio, revenue streams, type of customers, serviced offered, strengths, weaknesses, major clientele and key partnerships is also covered in the report. The report also covers trade scenario of fitness equipment (by imports and exports of fitness equipment from major countries), along-with end user analysis of demand side highlighting key demand clusters on the basis of region, customer decision making factors in joining fitness centers, target and service addressable market of KSA health and fitness industry. Further report also focuses on the KSA Fitness Equipment Market Segmentation by Type of End User (Commercial Fitness Centers & Health Clubs, Private Fitness Centers and Health Clubs, Office & Hotels, Home, and Universities) By Value (In USD Mn), By Location of Manufacturing (Import and Domestic Manufacturing) By Value (In USD Mn), By Type of Customer (B2B and B2C) By Value (In USD Mn). KSA Fitness Equipment Market report concludes with projections for the future of the industry including forecasted industry size by revenue by 2026, and analysts’ take on the future highlighting the major opportunities.
KSA Fitness Equipment Market Overview and Size
KSA fitness equipment market expanded with a CAGR of ~13.7% in between 2016 and 2021 with considerable expansion in commercial fitness centers in which popular fitness centers and women centric fitness club dominated the market. Government initiatives to launch women centric fitness centers in 2017 along with “Your Home, Your Gym” and “Quality of Life” campaign to improve physical conditions of people coupled with rising health concerns such as obesity, diabetes and cardiovascular diseases due to unhealthy lifestyle, inclination of consumers to undertake online fitness sessions to enjoy exercising in the comfort of their homes and as per their convenience are the major determinant to drive the Growth of Fitness Equipment Industry. Surging demand of fitness equipment suitable for home/residential purposes post COVID-19 is also contributing in the growth of fitness equipment market.
In 2020, fitness equipment industry experienced a temporary downfall owing to the impact of COVID-19 on industry leading to closure of the fitness centers and health clubs due to country wide lockdown. With mandatory protocol such as to avoid physical contact and maintenance of social distancing to prevent the transmission of virus restrained a major chunk of population from availing fitness services in fitness centers and health clubs. These factors have however led to increased demand of home-based fitness equipment and adaptation to digital fitness services as people preferred to follow fitness regimes at their home to ensure safety. Also, increased awareness on health and hygiene followed by the advent of COVID-19 is acting as a catalyst for the shift in consumer’s preference towards availing digitally connected solutions for their fitness routine.
KSA Fitness Equipment Market Segmentation
By Type of End User (Commercial Fitness Centers and Health Clubs, Private Fitness Centers and Health Clubs, Office and Hotels, Universities): Commercial fitness centres accounted for the highest market share among all other types of end users on the basis of revenue generated in the year 2021. Popular fitness clubs under the category of commercial fitness centres dominated the sector. Private fitness centres and health clubs accounted the second highest share.
By Foreign and Domestic manufacturing (Import and Domestic Manufacturing): Foreign manufactured fitness equipment accounted for the highest market share as compared to the locally manufactured (domestic) fitness equipment on the basis of revenue generated in 2021. Lack of domestic manufacturer’s ability to produce advanced fitness equipment leads to the increased demand of fitness equipment from foreign counties such as China, USA and Italy among others.
By Type of Customer (B2B and B2C): Sales of fitness equipment through B2B channel accounted for the highest share on the basis of revenue in 2021, attributed to the surging establishments of commercial and hotel-based fitness centres demanding advanced fitness equipment.
Competitive Landscape in KSA Fitness Equipment Market
KSA fitness equipment market is concentrated among 10-15 players. Delta Fitness captured the highest market share in terms of revenue generated through the sales of fitness equipment in 2021. Fitness equipment distributors in KSA compete on the basis of quality of fitness equipment products, wide range of equipment they offer and pricing of these products. One of the major competition parameter is the collaboration and partnerships that the distributors maintain with their clients namely, fitness clubs, fitness centers, hotels, resorts and universities. However, from the production side of fitness equipment, the domestic manufacturer’s in KSA has not been able to develop advanced fitness equipment that are demanded at fitness facilities. Due to which, revenue generated through the imports of fitness equipment captured the majority share in 2021 compared to domestic sales. Majority of the fitness equipment imported in KSA in 2020 were from China, USA and Taipei; with China contributing to majority share of the overall imports in 2020 on the basis of revenue generated. In coming years, the demand for domestically produced fitness equipment would rely on the ability of these manufactures to deliver high quality advanced fitness products.
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Further, a notable shift in consumer preference post COVID-19 has contributed in the emergence of digital fitness services. Home based fitness equipment are heavily demanded in recent times as people prefer to regularly participate in physical and fitness activities at the comfort of their home thereby, reducing the risk of physical contacts at public fitness facilities. Surging demand of home based fitness equipment will act as a catalyst for the growth in fitness equipment industry in coming years. Therefore, fitness equipment players in KSA must cater to the rising demand of home based fitness equipment in order to integrate the market.
KSA Fitness Equipment Market Future Outlook and Projections
Fitness equipment market is expected to expand at a five-year CAGR of ~18.7% in between 2021 and 2026 on the basis of revenue generated. It is anticipated that fitness equipment industry will grow at a substantial rate owing to factors such as the rising health concerns among population suffering from non-communicable diseases namely, obesity and chronic diseases due to unhealthy lifestyle, establishment of organized fitness centers with diversified services along with various government initiatives such as “Quality of Life” and “Your Home, Your Gym campaign” to encourage people to regularly engage themselves in physical and fitness activities. Coupled with that, determinants such as launch and expansion of nearly 163 hotel and resort project such as Hyatt and Radisson by the end of 2030 as envisaged, will also contribute in the increased demand of fitness equipment at these facilities. The market is poised to gain significant traction with the rise in the number of women centric health clubs and fitness centers incorporating advanced equipment catering to the changing health patterns and consumer demands. On the other hand, high set up or installation cost of devices or equipment and rising demand for resale of used fitness equipment for saving cost are estimated to obstruct the market’s growth within the above-mentioned forecast period.
Key Segments Covered in KSA Fitness Equipment Industry:
KSA Fitness Equipment Market
- By Type of End User
- Private Sports Centers & Health Clubs
- Commercial Fitness Centers & Health Clubs
- Home
- Office & Hotels
- Universities
- By Foreign and Domestic Manufacturing
- Domestic
- Foreign
- By Type of Customer
- Business Entities (B2B)
- Private Individuals (B2C)
- KSA Offline Fitness Market Assessment
- Commercial (Exclusive/Boutique Centers, Popular Fitness Centers, and Local Gyms & Fitness Clubs)
- Hotels and Resorts (5 Star Hotels & Resorts, 4 Star Hotels & Resorts, and 3 Star Hotels & Resorts or Less)
- Fitness Equipment Import and Export Scenario on the basis of Revenue, By Country, 2016-2020
- Market Share of Major Distributors selling Cardio Vascular and Strength Training Equipment on the basis of Revenue, 2021
- Key Demand Clusters for Fitness Equipment, By Region, 2021
- KSA Fitness and Health Industry
- Target Addressable Market and Service Addressable Market in KSA Health and Fitness Industry
Key Target Audience:
- Fitness Equipment Manufacturers
- Fitness Equipment Distributors
- Fitness Equipment Retailers and Importers
- Commercial and Private Fitness Centers
- Hotels & Resorts
- Government Bodies
Time Period Captured in the Report:
- Historical Period: 2016-2021
- Forecast Period: 2021-2026F
KSA Fitness Equipment Industry Players/Ecosystem
- Manufacturers
- Cybex
- Precor
- Assault Fitness
- Life Fitness
- Sci Fit
- Sports Art
- Total Gym
- Life Span
- Nordic Track
- Bow Flex
- Distributors
- Delta Fitness
- A.A.S Group
- Wellness First
- HealthLines Fitness Equipment
- Athleco
- SPORTA
- Fit One
- Fitness Lines
- Pro Fit
- Top Level Co
- Importers
- Zaina International
- Reza
- Alesayi
- Drake & Scull
- Weatherford
- Modern Scientific and Electronic Corporation
- Retailers
- Sun & Sand Sports
- U-Mark Sport
- Active Fitness Store
- Sports World
- El Faleh
- Commercial Fitness Centers
- Fitness Time
- Diva Fitness
- Arena
- Gold’s Gym
- Nu Yu Fitness
- Studio Fifty Five
- Private Fitness Centers
- EMAAR Saudi Arabia
- Alaqeeq Holding
- Aramco
- Bupa Arabia
- Al Fanar
- RTCC
- Astra Construction
- Hotels & Resorts
- Intercontinental Hotels & Resorts
- Melissa Hotel
- Holiday Inn
- Four Points by Sheraton
- The Ritz Carlton
- Marriott
- Novotel
- Crowne Plaza
- Associations
- Ministry of Industry and Commerce
- Ministry of Sport
- Ministry of Environment, Water and Agriculture
Key Topics Covered in the Report
- Socio Demographic and Economic Outlook of Saudi Arabia
- Overview of Fitness Equipment Market in KSA
- Ecosystem of KSA Fitness Equipment Market
- Value Chain Analysis of KSA Fitness Equipment Market
- Operating Model of Fitness Equipment Distributors in KSA
- KSA Fitness Equipment Market Size on the basis of Revenue
- KSA Offline Fitness Equipment Market
- SWOT Analysis
- Trends and Developments
- Government Initiatives in the Fitness Sector
- Economic Impact of Fitness Centers in KSA (Direct and Indirect)
- Impact of COVID-19 on Fitness Industry in KSA
- Key Demand Clusters for Fitness Equipment in KSA, By Region
- Identifying the Customer Cohorts in KSA Health and Fitness Market
- Customer Decision Making Factors Fitness Centers
- Customer Mind-set for Fitness in KSA
- Analyst Recommendations
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