Future Growth of Private K-12 Education Market in Malaysia: Ken Research

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How is Private K-12 Education Market Positioned in Malaysia?

Malaysia, the 4th largest economy by nominal GDP in southeast Asia, is characterized as a middle-income developing market economy. Pre-primary & secondary level that account for close to 75% market share dominate the Malaysian private k-12 education market.

The school year in Malaysia is divided into 2 semesters. The first semester begins in early January and ends in late May; the second semester begins in early June and ends in November. Primary schooling is mandatory for all children. The government provides 11 years of free primary and secondary education in public schools. Foreign schools-International schools & Expatriate schools are unique as they are not governed by the Education Act 1996 and do not need to conduct the Malaysian National Curriculum. From a production-based to knowledge-based economy, Malaysia has evolved in order to stay relevant and compete in the global marketplace.

Malaysia Private K-12 Education Market Revenue generated RM~ Bn in 2021 and grew @ ~% during the period 2016-2021. The market gained significant momentum after government allowed 100% Foreign Ownership.

malaysia-private-k-12-education-market

malaysia-private-k-12-education-market

Growth in student enrolment has slowed down in recent years with saturation in major cities such as Kuala Lumpur (~%), Johor (~%), Penang (~%) in 2021. There is high likelihood of consolidation amongst K-12 players who will need to upgrade continuously and compete to stay in the market. Uncovering pathways to enhance holistic learning is critical to close the demand gap for future business leaders. Creating value through strategic partnerships and digitization can help further strengthen a school’s value proposition and student appeal. A sustainable business model and clear strategic positioning are key to competing in a saturated market.

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Malaysia Private K-12 Education Market Segmentation

By Level of Education – Pre-Primary vs. Primary vs. Secondary: Majority of the revenue from the Private K-12 Education in Malaysia in 2021 is generated from the Pre-Primary level as private schools play a major role in shaping children’s future in the early age by focusing majorly on the Pre-Primary Education level.

By Gender: Male Enrolments have always been higher in every level of education when compared to the Female enrolments since population of male exceeds that of female by ~ % in Malaysia.

By Geographic Distribution: Selangor and Johor have the Highest Number of Enrolments & Schools in Private K12 Education because it has the highest population of children ~ under the age of 18 years in Malaysia.

Malaysia Private K-12 Education Market Competition

Private K-12 Education Market is highly fragmented with a total of ~ number of schools with majority of them having only 1 branch. Pre-Primary level of education continues to dominate the market in terms of Enrolments and Number of schools. Beacon House, Cempaka International and Fairview International Schools has the highest number of enrolments in 2021.

Table: Proportion of Business Segments in Revenue, 2019-2024E

Company / Parameter 2019 2024E
Insurance ~ ~
Banking (Loans & Bank Accounts) ~ ~
Others ~ ~
Total ~ ~

 

Ken Research analyses the high potential for scaling up the aggregator model to peer GCC countries and recommends certain measures to ensure sustainable growth of the platform.

Aggregators must also up-ante their technology stack capable of satisfying customer directly from the platform and predict customer’s future buying decisions.

 Players looking to consolidate should not overlook the untapped demand for good quality and affordable private education particularly among the growing middle- to upper-income segment. In order to thrive and capture future growth opportunities, education providers should focus on innovative classroom and learning enrichment, brand development and partnerships, and business sustainability and value creation.

Malaysia Private K-12 Education Market Future Outlook and Projections

Malaysia Private K-12 Education Market is expected to generate RM ~ Bn in 2026F owing to rising population and surge in government initiatives for promoting education. Malaysia Private K-12 Education market is expected to grow at a CAGR of ~% due to increasing number of Malaysian families choosing to enroll their children in their local international schools, most enrolling them from early years on, & some joining for secondary education. Parents highly value academic quality and a future-proof curriculum.

Creating value through strategic partnerships and digitization can help further strengthen a school’s value proposition and student appeal. A sustainable business model and clear strategic positioning are key to competing in a saturated market in the future.

Key Segments Covered in Malaysia Private K-12 Education Market: –

By Level of Education

Pre-Primary

Primary

Secondary

By Gender

Male

Female

By Region

Selangor

Sabah

Johor

Sarawak

Kuala Lumpur

Others

Key Target Audience

International School Operators

Private School Operators

Potential New Entrants in Private K-12 Industry

Government Agencies

Education Consultants

Time Period Captured in the Report:

Historical Period: 2015-2021

Forecast Period: 2021-2026F

Schools Covered:

Beacon House Malaysia

Regent International School

Tenby Schools

Wesley Methodist School

Fair View International school

REAL International School

Cempaka International School

Collinz International School

Campus Rangers International School

Alice Smith School

Taylor’s International School

Sri KDU International School

St. John’s International School

Key Topics Covered in the Report

Overview of Malaysia Education Industry

Genesis and Overview of Malaysia Private K-12 Education Market

Malaysia Private K-12 Education Market Size

Malaysia Private K-12 Education Market Segmentations

Overview of Major Private Schools in Malaysia

Competition Analysis: Market Share of Private K-12 Schools in Malaysia, 2021

Steps to open a Private School in Malaysia

Government Initiatives and Regulations in Malaysia Private K-12 Education Market

SWOT Analysis of Malaysia Private K-12 Education Market

Key Trends in Malaysia Private K-12 Education Market

Challenges & Changes in Delivery mode of Education during Covid 19

Impact of COVID 19 on Enrolment and Fees

Outlook and Future Projections for Malaysia Private K-12 Education Market

Expected upcoming schools in Malaysia

Private K-12 Education Landscape Expected Change in the Future

Recommendations / Success Factors

Research Methodology

Appendix

For More Information on the research report, refer to below link: –

Future of Malaysia Private K-12 Education Market

Related Reports by Ken Research: –

Malaysia E-Learning Market Outlook 2023 – By Technology (LMS, Smart Authoring Tools, Smart Classes) And Content (Multimedia, Online Test, Open Courseware, Simulation Content), By End Users (Universities/ Higher Education, K-12 Schools, Corporate, Home Users)

Australia Executive Education Market Outlook To 2024 –Driven By Rising Popularity Of Online Education And Launch Of Innovative Programs

Contact Us: –
Ken Research
Ankur Gupta, Head Marketing & Communications
Support@kenresearch.com
+91-9015378249

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