The Online Insurance market in Thailand has grown at an increasing growth rate of CAGR ~% over the period 2016-2021 supported by the increase in continuous growth of aging population, increased health spending in the country along with growing digital disruption and rising awareness on financial planning among the citizens. Thailand consumers have been evolving dynamically in their quest for convenience, health, and value with the pandemic that forced everyone to issue insurance with sound government policies have further accelerated these trends along with the changing needs and preferences of consumers. Implementation of Insurance Development Plan 4.0 policy of digitally transforming the country by the government is a major growth driver of the market.
Thailand Online Insurance market is currently in the growing stage where citizens are getting used to purchasing short insurance plans as they are much cheaper compared to long term plans. Thailand Online Insurance Users have tremendously increased from over the years owing to the increased convenience where easy comparisons can be made with verified credibility of online insurance companies with minimal paperwork, lower insurance premium and instant insurance issuance.
The market is challenged integrating new technology into existing systems, lack of speed to deliver new services into the market, high it run time cost before migrating to digitally enhanced systems, lack of it expertise, analyzing a large volume of customer data, cyber threats and more. However, these challenges can be managed with providing efficient customer-oriented service and leverage technology to forecast and optimize outputs. To embrace full digital transformation, insurance companies must overcome different barriers to modernize their operations from integrating new technology to tackling with cyber threats.
Thailand Online Insurance Market Overview:
The Thailand Online Insurance Market has grown with ~% from 2016 to 2021, COVID-19 being the largest driver for the growth in Thailand’s Online Insurance market as it compelled people to issue insurance online which has spurred Health Insurance in the country as people were inclined toward family health security and uncertain circumstances. Implementation of Insurance Development Plan 4.0 policy of digitally transforming the country is a major growth driver of the market.
Thailand Online Insurance Industry Segmentations:
By Product Type: In Product type, Non-Life Insurance dominate the market as people in Thailand prefer Non- life insurance over life insurance as non-life insurance takes care of the compensation to be paid to the third party in any case of damage to the property or life.
By Non- Life Insurance: The Health Insurance segment conquers the market with highest contribution Thailand is one of the fastest-ageing countries in the world where 60+ old spend more on health and purchase insurance as the country provides wide coverage for various health issues for different age groups.
By Region: Bangkok overpowers the Online Insurance Market Segmentation by Region as Bangkok has high urban population of 52.3% and high working population of 65.8% who have taken insurance via online websites owing to the awareness and online convenience in urban areas.
By Income: People with income level less than 40k dominate the market as they tend to buy online insurance as it is cheaper online, where the premium is less, and the policy can be used for the daily requirement such as vehicle and travel. A similar trend is expected to be followed in 2026F where people tend to buy online insurance as it is cheaper compared to the traditional way of purchasing insurance with very limited paper work. Due to the intervention of Insurance Development Plan 4.0 policy, which encourages e-platforms, the use of company website and aggregators would be increasing in the future but to be dominated by Agents mode of distribution.
By Mode of Distribution: The online insurance market by mode of distribution is dominated by Agents because Thais believe that Agents understand the features and benefits of different insurance plans & help them choose the right policy.
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Comparative Landscape in Thailand Online Insurance Market:
The Online Insurance Market in Thailand is extremely consolidated with one market leader, Prudential Life Assurance contributing ~% of the total market share in the industry in 2021 with a revenue of THB ~Mn. Companies are competing against each other to acquire and retain clients focusing on providing customer-oriented services, expand geographical presence and advanced customer interface. Key competitive parameters include sectors/ product portfolio, associations/ subsidiaries/ partners, no of policy holders, target for tele-sales representatives, key performance indicators, and operational analysis of insurance departments.
Thailand Online Insurance Market Outlook and Projections:
Online Insurance in Thailand is expected to increase with a revenue of THB ~Mn and increasing no of insurance users of ~ Th by 2026F owing to a shift to targeted life and non-life insurance management in the country. Factors like rising aging population, increase in mobile commerce, rising health spending by consumers, convenient insurance issuance with minimal paper work along with government and private initiatives in future will drive the market in future.
Thailand Online Insurance Market Companies Covered:
- Prudential Life Assurance
- Muang Thai Life Assurance
- Bangkok Life Assurance
- South East Life Insurance
- Ocean Life Insurance
- FWD Life Insurance
- Allianz Ayudhya Assurance
- SCB Insurance
- Manulife Insurance
- Krungthai AXA Life Insurance
Key Topics Covered in the Report:
- Executive Summary of Thailand Online Insurance Market
- Thailand Country Overview
- Thailand Insurance Sector Overview
- Number of Online Insurance Companies in Thailand
- Thailand Online Insurance Market Genesis and Overview
- Major Challenges in Thailand Online Insurance Market
- Comprehensive Analysis on Thailand Online Insurance Market (Market Size, 2016-2026F; Market Shares; Future Trends)
- Industrial Analysis of Thailand Online Insurance Market
- Government and Private Initiatives for Thailand Online Insurance Market
- Technologies Shaping Thailand Online Insurance Market
- Competitive Landscape in Thailand Online Insurance Market
- Analyst Recommendations
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