Focus on tourism induced recovery, more technological advancements & digitalization of the European markets are some of the factors that will induce steady recovery & growth in France Online Advertisement Market
Covid Induced Market Decline: The period 2020-21 saw a massive blow to the French economy induced by the global pandemic & even though Internet traffic both on website & mobile grew sharply, revenue generated via digital advertisements suffered a setback. While digital advertising revenues in the first half of 2019 stood at US $ ~ Billion, the ones recorded in 2020 for the same period reflected a sharp decline of ~% to US $ ~ Billion. As per estimates, “the health crisis has had a very negative impact on the digital advertising market. Search and Social have held up better, driven by players such as Google, Amazon, and Facebook, which benefited in particular from their exposure to small advertisers. While signs of recovery observed since the beginning of June are encouraging, the 2020 forecasts nevertheless point to a declining advertising market, with a very significant shortfall that could exceed € 1 billion. However, the forecasts for 2021 give cause for optimism, with an anticipated return of digital advertising revenues in France to their 2019 level.”
Competitive Landscape: Global giants like Facebook, Microsoft, Tencent, Yahoo, Amazon & many others are the key players when it comes to competition scenario in France Online Advertisement Market. All these companies register a high market share, maintain their governing position, generate the highest percentage of market revenue & provide the best platforms. The competition is on the basis of quality of service being provided, the number of audience getting the ad & the market share being held by the company.
Market Restraints: The growing instances of cybersecurity attacks being carried on lead to a feeling of distrust amongst the public. Moreover, figures reveal that a total of 4.59 million people in France did not use the internet at the start of 2022 & a whole other lot of people don’t like to view ads on their screen as a result of which most of these are ignored or don’t reach the desired audience. While these factors serve as market restraints, the overall hindrance is not much & can be tackled easily.
Growth Factors: An effective growth in technological innovations coupled with an increase in digital spending has been acting as a catalyst for the France Online Advertisement Market & will continue to do so in the upcoming years. Moreover, an ever increasing share of investments in digital ads, particularly online advertisements are expected to drive market growth in France. On top of all this, the country is extremely mature in terms of smartphone & internet usage which opens a lot of opportunities for advertisers.
Analysts at Ken Research in their latest publication, “France Online Advertisement Market Outlook 2027F- by Medium (Desktop and Mobile), By Type (Search, Social Media, Display, Video, Audio and Others), By Sectors (Retail, Automotive, Financial Services, Telecommunications, Leisure Travel, Consumer Packaged Goods, Electronics & Computers, Pharmaceuticals/Healthcare, Media, Entertainment and Others), By Pricing Model (Performance, Cost per Mile and Hybrid) and By Ad Buyers (Direct and Agencies)”observed that the market is experiencing recovery from the hit it faced by the global pandemic. Rapid digitalization of the European market, travel & tourism & increased Internet penetration are some of the major factors contributing to its growth in the 2022-2027 period. It is expected that the France Online Advertisement Market will grow at a CAGR of ~% for the above mentioned tenure.
Key Topics Covered
- France Online Advertising Market Introduction (Historical Evolution, Overview, Genesis, Business Cycle)
- France Online Advertising Market Size
- France Online Advertising Market Segmentation
- SWOT Analysis of France Online Advertising Market
- Growth Drivers, Trends and Developments in France Online Advertising Market
- Issues and Challenges in France Online Advertising Market
- Regulatory Framework in France Online Advertising Market
- Customer Profiling in France Online Advertising Market
- Case Studies Covered in France Online Advertising Market
- Competitive Landscape in France Online Advertising Market
- France Online Advertising Market Future Outlook and Projections, 2022-2027F
Key Segments Covered
- By Type (On the Basis of Ad Expenditure)
- Digital Advertising Market
- Traditional Advertising Market
- By Medium (On the Basis of Ad Expenditure)
- Desktop Advertising
- Mobile Advertising
- By Type of Advertisement (On the Basis of Ad Expenditure)
- Search Advertising
- Social Media Advertising
- Display Advertising
- Video Advertising
- Audio Advertising
- Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
- By Ad-Format on the Basis Of Platforms (On the Basis of Ad Expenditure)
- Social Media Advertising
- Others
- Search Advertising
- Yahoo & Bing
- Amazon
- Video Advertising
- YouTube
- Others
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- Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure)
- Social Media Advertising
- Mobile
- Desktop
- Video Advertising
- Mobile
- Desktop
- Search Advertising
- Mobile
- Desktop
- Audio Advertising
- Mobile
- Desktop
- Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
- Mobile
- Desktop
- By Sectors (On the Basis of Ad Expenditure)
- Retail
- Automotive
- Financial Services
- Telecommunications
- Leisure Travel
- Consumer Packaged Goods
- Electronics & Computers
- Pharmaceuticals/Healthcare
- Media
- Entertainment
- Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)
- By Ad-Buyers (On the Basis of Ad Expenditure)
- Direct
- Ad Agencies
- By Pricing Model (On the Basis of Ad Expenditure)
- Performance
- Cost Per Mile
- Hybrid
Key Target Audience
- Advertising Agencies
- Social Networking Platforms
- End User Industries Investing in Digital Advertising
- Regulatory Bodies and Government Agencies
- Investors
Time period captured in the Report
- Historical Period: 2017-2021
- Base Period: 2022P
- Forecast Period: 2023F-2027F
Companies Covered in France Online Advertising Market
- Advertising Agencies
- Rosbeef
- SmartWeb Group
- SGK
- Walt
- Major Online Platforms
- Meta
- Alphabet
- Amazon
- Tencent
- Microsoft
For more information on the research reports, refer to below link:
France Online Advertisement Market Outlook 2027F: Ken Research
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