Since the advent of Artificial Intelligence in our lives, employability is a factor frequently spoken about. Though there are studies and reports that show how the jobs being created have surpassed the jobs destroyed due to AI, all the discussions around AI and humanoids robots stop here and fail to proceed further. Robots cost less and are getting efficient in performing manual tasks faster than humans. Robots are much preferred since they are more productive and do not seek leave of absence often. In the field of Public Relations, robots cannot completely replace humans but will replace a fourth of the jobs in the next two decades, as per a study conducted by a group of scientists.
The report “Europe Public Relation Robots Market by Product, Application and Region 2014-2025: Growth Opportunity and Business Strategy” gives a comprehensive research of Europe public relation market for the forecast period of 2014-2025. The report contains a profound analysis and assessment generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2014-2016, revenue estimates for 2017, and forecasts from 2018 till 2025. The top players in the market are AMS Technologies AG, Anybots Inc., Boston Dynamics, DST Robot Co., Ltd., Dyson Ltd, Hajime Research Institute, Hanson Robotics, Honda Motor Co., Ltd., Google Inc., Kawada Robotics, Meka Robotics, Nanjing Avatarmind Robot Technology Limited Company, Qihan Technology Co., Rethink Robotics, Inc., Robosoft Technologies Private Limited, Samsung Electronics, Softbank Robotics, Savioke, Inc., Toyota Motor Corporation and WowWee Group Limited.
Among the global players, Europe heads the race in producing service robots. They have successfully topped due to the innovation programmes encouraged by the European Union in this sector. A part of European Union’s funds are channelized to support research, innovation and service robot awareness – raising campaigns which are conducted by the European Robotics League. Due to these initiatives, researchers, academicians and students are highly motivated to make use of these technologies to compete with each other.
The market for PR is still in its infancy and the proportion of total robots use for services as opposed to industrial is minimal but has immense scope in the next few decades. Especially in writing, the ability to craft copy to create impact is necessary at a time in future when time cannot be invested on content. Scientists have developed algorithms that help in understanding reader’s dynamics to make content a commercial success.
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