How is The Competitive Landscape of Car Rental Market in Europe?
Europe Car Rental Market competition structure is concentrated in nature owing to top five international players namely Europcar, Sixt, Hertz, Avis Budget Group and Enterprise-rent-a-car dominating the market across all European Countries. The five major players are present across all European countries capturing more than ~% market share in terms of fleet size and revenue. Mergers and Acquisitions were among the most common strategy adopted by car rental companies in order to expand their operations in a particular country. The major M&A deals during the period were between Avis, Budget and Hertz, Dollar Thrifty. Additionally players competing in the market were observed to be engaged in price wars and value added services.
Companies have been competing on factors such as price, customer service quality, ease of vehicle rental and return, vehicle availability, reliability, rental locations, product innovation, national or international presence and others, in order to differentiate their service offerings from other players in the market.
What is the Future outlook and Projections for Europe Car Rental Market?
In future, it is anticipated that car rental market in Europe will be fuelled by rise in tourist arrivals, growth in major European countries, regional expansion of players in terms of fleet size, increase in customer spending and growth in investments in technology by major players in the market over the years. The market has been anticipated to grow with a CAGR of ~% in terms of revenue and ~% in terms of sales volume during 2018-2025F. It is expected that there will be a rise in number of domestic & international players offering car rental services in European countries. It is also anticipated that domestic & international players will be expanding their fleet size and number of rental locations in order to expand their operations in European Countries and will invest heavily in technology to streamline customer acquisition process.
Snapshot of Europe Cab Aggregator Market
Cab Aggregator or Ride Hailing Market in Europe has been growing owing to a rise in the number of users and vehicles in the market. United Kingdom has been observed to the largest cab aggregator market across Europe in terms of number of players and users available in the country. Major players in Europe Cab Aggregator market are Gett, Uber, Freenow, Bolt, Cabify and Kapten.
Key Segments Covered:-
Europe Car Rental Market
By Region
France
Germany
Spain
United Kingdom
Italy
Portugal
Ireland
Poland
Others
By Fleet Type
Compact
SUV
Luxury and Premium
By Purpose
Leisure
Business
By Rental Location
On-Airport
Off-Airport
Europe Cab Aggregator Market
Europe Cab Aggregator Market By Revenue
Europe Cab Aggregator Market By Number of Users
Europe Car Sharing Market
Europe Car Sharing Market By Fleet Size
Europe Car Sharing Market By Number of Users
Key Target Audience:-
Car Rental Companies
Ride Hailing Companies /Cab Aggregators
Car Sharing Companies
Ride Sharing Companies
Government/ Regulatory Authorities
Online Aggregators
Automotive OEMs
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019F-2025F
Companies Covered:-
Europe Car Rental Market
Europcar
Sixt
Avis Budget Group
Hertz
Enterprise-Rent-a-Car
Europe Cab Aggregator Market
Uber
Bolt
Gett
Cabify
Kapten
FreeNow
Europe Car Sharing Market
ShareNow
Zipcar
Ubeeqo
Getaround
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Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
