Egypt Fitness Equipment Market Research Report

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The publication titled “Egypt Fitness Equipment Market Outlook to 2026: Driven by the avenues for empowerment, rising disposable income, increasing health concerns and home based fitness equipment” provides a comprehensive analysis of the fitness equipment industry. The report covers various aspects including fitness equipment industry market size on the basis of on the basis revenue, market overview, value chain analysis, ecosystem, operating model, gym joining decision making parameters, SWOT analysis, major trends and developments, government initiatives promoting health awareness, and impact of COVID-19. Insights on competitive landscape of fitness equipment industry, list of major distributors in Egypt, and company profile of major players along-with cross comparison between fitness equipment distributors operating in the ecosystem on the basis of company overview, revenue generated, countries served, product portfolio, revenue streams, type of customers, serviced offered, strengths, weaknesses, major clientele and key partnerships is also covered in the report. The report also covers trade scenario of fitness equipment (by imports and exports of fitness equipment from major countries), along-with end user analysis of demand side highlighting key demand clusters on the basis of region, customer decision making factors in joining fitness centers, target and service addressable market of Egypt health and fitness industry. Further report also focuses on the Egypt Fitness Equipment Market Segmentation by Type of End User (Commercial Fitness Centers & Health Clubs, Home, and Office & Hotels) By Value (In USD Mn), By Location of Manufacturing (Import and Domestic Manufacturing) By Value (In USD Mn), By Type of Customer (B2B and B2C) By Value (In USD Mn). Egypt Fitness Equipment Market report concludes with projections for the future of the industry including forecasted industry size by revenue by 2026, and analysts’ take on the future highlighting the major opportunities.

Egypt Fitness Equipment Market Overview and Size

Egypt fitness equipment market expanded at a CAGR of ~9.1% in between 2016 and 2021 with considerable expansion in commercial fitness centers in which popular fitness centers and women centric fitness club dominated the market. Government initiatives such as National Sports Day and Annual sponsored fitness events like Marathon Cairo event, 100 Million Heath and “Your Bike, Your Health” campaign are taken up by the government to improve physical conditions of people coupled with rising health concerns such as obesity, diabetes and cardiovascular diseases due to unhealthy lifestyle, inclination of consumers to undertake online fitness sessions to enjoy exercising in the comfort of their homes and as per their convenience are the major determinant to drive the growth of fitness equipment industry. Surging demand of fitness equipment suitable for home/residential purposes post COVID-19 is also contributing in the growth of fitness equipment market.

In 2020, fitness equipment industry experienced a temporary downfall owing to the impact of COVID-19 on industry leading to closure of the fitness centers and health clubs due to country wide lockdown. With mandatory protocol such as to avoid physical contact and maintenance of social distancing to prevent the transmission of virus restrained a major chunk of population from availing fitness services in fitness centers and health clubs. These factors have however led to increased demand of home-based fitness equipment and adaptation to digital fitness services as people preferred to follow fitness regimes at their home to ensure safety. Also, increased awareness on health and hygiene followed by the advent of COVID-19 is acting as a catalyst for the shift in consumer’s preference towards availing digitally connected solutions for their fitness routine.

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Egypt Fitness Equipment Market Segmentation

By Type of End User (Commercial Fitness Centers and Health Clubs, Home Users, Office and Hotels): Commercial fitness centres accounted for the highest market share among all other types of end users on the basis of revenue generated in the year 2021. Popular fitness clubs under the category of commercial fitness centres dominated the sector. Office and Hotels based fitness centres and health clubs accounted the second highest share.

By Foreign and Domestic Manufacturing: Foreign manufactured fitness equipment accounted for the highest market share as compared to the locally manufactured (domestic) fitness equipment on the basis of revenue generated in 2021. Lack of domestic manufacturer’s ability to produce advanced fitness equipment leads to the increased demand of fitness equipment from foreign counties such as China, USA and Italy among others.

By Type of Customer (B2B and B2C): Sales of fitness equipment through B2B channel accounted for the highest share on the basis of revenue in 2021, attributed to the surging establishments of commercial and hotel-based fitness centres demanding advanced fitness equipment.

Competitive Landscape in Egypt Fitness Equipment Market

‘Egypt Fitness Equipment Market’ is concentrated among 7-10 players. Power Sports & Fitness is the most established fitness equipment distributing company in Egypt operating since 2000. Fitness equipment distributors in Egypt compete on the basis of quality of fitness equipment products, wide range of equipment they offer and pricing of these products. One of the major competition parameter is the collaboration and partnerships that the distributors maintain with their clients namely, fitness clubs, fitness centers, hotels, resorts and universities. However, from the production side of fitness equipment, the domestic manufacturers in Egypt has not been able to develop advanced fitness equipment that are demanded at fitness facilities. Due to which, revenue generated through the imports of fitness equipment captured the majority share. Majority of the fitness equipment imported in Egypt were from China, USA and Italy; with China contributing to majority share of the overall imports on the basis of revenue generated. In coming years, the demand for domestically produced fitness equipment would rely on the ability of these manufactures to deliver high quality advanced fitness products.

Further, a notable shift in consumer preference post COVID-19 has contributed in the emergence of digital fitness services. Home based fitness equipment are heavily demanded in recent times as people prefer to regularly participate in physical and fitness activities at the comfort of their home thereby, reducing the risk of physical contacts at public fitness facilities. Surging demand of home-based fitness equipment will act as a catalyst for the growth in fitness equipment industry in coming years. Therefore, fitness equipment players in Egypt must cater to the rising demand of home-based fitness equipment in order to integrate the market.

Egypt Fitness Equipment Market Future Outlook and Projections

Fitness equipment market is expected to expand at a five-year CAGR of ~8.5% in between 2021 and 2026 on the basis of revenue generated. It is anticipated that fitness equipment industry will grow at a substantial rate owing to factors such as the rising health concerns among population suffering from non-communicable diseases namely, obesity and chronic diseases due to unhealthy lifestyle, establishment of organized fitness centers with diversified services along with various government initiatives such as “100 Million Heath” and “Your Bike, Your Health campaign” to encourage people to regularly engage themselves in physical and fitness activities. Coupled with that, determinants such as launch and expansion of nearly 50 hotel and resort project such as Marriott, Accor and Hilton by the end of 2030 as envisaged, will also contribute in the increased demand of fitness equipment at these facilities. The market is poised to gain significant traction with the rise in the number of women centric health clubs and fitness centers incorporating advanced equipment catering to the changing health patterns and consumer demands. On the other hand, high set up or installation cost of devices or equipment and rising demand for resale of used fitness equipment for saving cost are estimated to obstruct the market’s growth within the above-mentioned forecast period.

Key Segments Covered in Egypt Fitness Equipment Industry

Egypt Fitness Equipment Market

By Type of End User
Commercial Fitness Centers & Health Clubs
Home Users
Office & Hotels

By Foreign and Domestic Manufacturing
Foreign
Imported

By Type of Customer
Business Entities (B2B)
Private Individuals (B2C)

Egypt Offline Fitness Market Assessment
Commercial (Exclusive/Boutique Centers, Popular Fitness Centers, and Local Gyms & Fitness Clubs)
Hotels and Resorts (5 Star Hotels & Resorts, 4 Star Hotels & Resorts, and 3 Star Hotels & Resorts or Less)

Fitness Equipment Import and Export Scenario on the basis of Revenue, By Country, 2016-2020
Economic Impact of Fitness Centers in Egypt (Direct and Indirect)

Egypt Fitness and Health Industry

Target Addressable Market and Service Addressable Market in Egypt Health and Fitness Industry

Key Target Audience

Fitness Equipment Manufacturers
Fitness Equipment Distributors
Fitness Equipment Retailers and Importers
Commercial and Private Fitness Centers
Hotels & Resorts
Government Bodies

Time Period Captured in the Report:

Historical Period: 2016-2021
Forecast Period: 2021-2026F

Egypt Fitness Equipment Industry Players/Ecosystem

Manufacturers
Cybex
Impulse
Octane
Bata
Precor
Assault Fitness
Life Fitness
Hammer Strength
Technogym
Sci Fit
Nautilus
Life Span Fitness
Nordic Track
Bow Flex
Concept 2

Distributors
Power Fitness
Sobek sports
Royal Tech
Pro Fit Sports Solutions
Fitness Sports
Agatex

Retailers
Sports Mall
Garage Gear
Yaqeen
GoSports
Body Sculpture
Intersport
Decathlon
Souq

Commercial Fitness Centers
UFC
Science gym
Be Fit 360
Gold’s Gym
Your Gym

Private Fitness Centers
Egypt Arab Contractors
Coldwell Banker Real Estate LLC

Associations
Al Ahly SC, Pyramids FC
Zamalek SC
Misr Lel Makassa SC
Ismaily SC
Smouha SC
Enppi SC
Al Ittihad
Egypt National Football Team

Others
Petrojet
Abu Qir Fertilizers and Chemical Industries Company
Air Arabia Egypt
Air Cairo
Air Memphis
Air Sinai
Al Watany Bank of Egypt
Al Mansour Automotive
Bank of Alexandria, Bank of Cairo

Key Topics Covered in the Report

Socio Demographic and Economic Outlook of Egypt
Overview of Fitness Equipment Market in Egypt
Ecosystem of ‘Egypt Fitness Equipment Market’
Value Chain Analysis of Egypt Fitness Equipment Market
Operating Model of Fitness Equipment Distributors in Egypt
Egypt Fitness Equipment Market Size on the basis of Revenue
Egypt Offline Fitness Market Assessment
Egypt Fitness Equipment Market Segmentation (By Type of End User, By Domestic and Imported Manufacturing, and By Type of Customer)
SWOT Analysis
Trends and Developments
Government Initiatives in the Fitness Sector
Economic Impact of Fitness Centers in Egypt (Direct and Indirect)
Impact of COVID-19 on Fitness Industry in Egypt
List of Fitness Equipment Distributors in Egypt (Year of Establishment, Location, Contact, Mail Id, Country of Operation, and Brand Association)
Cross Comparison of Major Fitness Equipment Distributors in Egypt (Year of Establishment, Number of Employees, Countries Served, and Product Portfolio)
Company Profile of Fitness Equipment Distributors in Egypt (Company Overview, Type of Customers, Services Offered, Strengths, Weaknesses, Major Clientele, and Key Partnerships, Future Developments)
Identifying the Customer Cohorts in Egypt Health and Fitness Market
Customer Decision Making Factors Fitness Centers
Customer Mind-set for Fitness in Egypt
Target Addressable Market and Service Addressable Market in Egypt Health and Fitness Industry
Analyst Recommendations
Industry Speaks