Strong competition among car rental operators, massive growth in online car bookings and aggressive price competition will be the major growth drivers of Poland car rental market in upcoming years.
Car rental services in Poland have been increasingly gaining prominence with growth in the number of corporate clients coming from international headquarters backed with leisure tourists inclined to car rental services especially during summer and holiday seasons. Further, during the review period, the nation has witnessed rise in domestic flights and increased tourism from overseas markets which has a positive correlation with the growth in the number of car rental transactions. Recently, growing number of consumers have shown preference for online car booking over offline bookings owing to price, convenience and offer transparency. Further, huge players in the industry have introduced better services such as loyalty programs, increase rental time, lower price and others, to attract consumers. Poland observed highest demand of car rental during June to September which has resulted in growth of fleet size during the peak season. At the end of the season, car rental companies reduce their fleet sizes, which results in significant differences between the number of available cars at the peak of the season and the fleet size at the end of the calendar year.
The car rental industry in Poland is highly fragmented with the presence of well-known international brands such as Europcar, Hertz and Avis and wide presence of domestic brands such as Express and Panek and other unorganized players operating in the industry. The organized players have dominated the sector space owing to their long-established presence, large fleet sizes as well as their numerous rental points at airports, railway stations and large city centers. Recently, local car-sharing, bike-sharing schemes and peer-to-peer platforms such as Uber and Blablacar.pl have been increasing their presence in the market. Poland has witnessed rising demand of insurance replacement car rental which has additionally led many people to start small local car rental companies in the country.
The report titled “Poland Car Rental Market by Market Structure (Organized and Unorganized Sector), by Mode of Booking (Online and Offline), by Clients (Leisure and Business), by Pick-Ups (Airport and Off-Airport), by Car Type (Small, Medium and Large) and by Major Regions – Outlook to 2022” by Ken Research suggested that growing demand for online car booking backed up with growing number of medium and small car rental companies will majorly account for the overall revenue growth of Poland car rental market in next 5 years till 2022.
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