Company Profile of Patanjali Ayurved Limited – New Product Pipeline and Brand Image to Drive Company Growth

Figure 4‑1: The Working Model for Patanjali Ayurved Limited, FY’2015

Figure 4‑2: The Value Chain Model for FMCG of Patanjali Ayurved Limited, FY’2015

Figure 4‑3: The Value Chain Model for Ayurvedic Medicines of Patanjali Ayurved Limited, FY’2015

Figure 5‑1: Financial Performance of Patanjali Ayurved Limited on the Basis of Revenue in INR million and Growth Rate in Percentage (%), FY’2010-2015

Figure 5‑2: Financial Performance of Patanjali Ayurved Limited by Product Category (Nutrition and Supplements, Groceries, Medicine, Home Care, Personal Care, Health Care, and others) on the Basis of Revenue in Percentage (%), FY’2015

Figure 5‑3: Patanjali Personal Care Market Segmentation by Personal Care Products (Skin Care, Dental Care, Hair Care, Body Care, Toiletries and Eye Care) on The Basis of Revenue in Percentage (%), FY’2015 and FY’2018

Figure 5‑4: Patanjali Nutrition and Supplements Market Segmentation by Nutrition and Supplement Products (Chyawanprash, Badam Pak, Ghee, Honey, Health Drinks and Fruit Juice) on the Basis of Revenue in Percentage (%), FY’2015 and FY’2018

Figure 5‑5: Patanjali Grocery Market Segmentation By Biscuit and Cookies, Spices, Candy, Herbal Tea, Sugar, Noodles, Mustard Oil and Others, on The Basis of Revenue in Percentage (%), FY’2015 and FY’2018

Figure 5‑6: Patanjali Product Range Split by Price on the Basis of Number of SKUs in Percentage (%), FY’2016

Figure 7‑1: Honey Market Size on The Basis of Revenue in INR Million And Growth Rate in Percentage (%), FY’2010-FY’2015

Figure 7‑2: Market Share of Major Players in Honey Market on the Basis of Revenues in Percentage (%), FY’2015

Figure 7‑3: India Toothpaste Market Size on the Basis of Revenue in INR Million and Growth Rate in Percentage (%), FY’2010-FY’2015

Figure 7‑4: Market Share of Major Players in Toothpaste Market on the Basis of Revenues in Percentage (%), FY’2015

Figure 7‑5: Face Wash Market Size on The Basis of Revenue in INR Million and Growth Rate in Percentage (%), FY’2010-2015

Figure 7‑6: Instant Noodles Market Size on the Basis of Revenue in INR Million and Growth Rate in Percentage (%), FY’2010-FY’2016

Figure 7‑7: Market Share of Major Players in Instant Noodle Market on the Basis of Revenues in INR Million, FY’2016

Figure 7‑8: Biscuit And Cookies Market Size on the Basis of Revenue in INR Billion and Growth Rate in Percentage (%), FY’2010’FY’2015

Figure 7‑9: Market Share of Patanjali Biscuits And Cookies in India Biscuit and Cookies Market on the Basis of Revenues in Percentage (%), FY’2015

Figure 7‑10: Hair Oil Market Size on the Basis of Revenue in INR Million and Growth Rate in Percentage (%, FY’2010-2015

Figure 7‑11: Market Share of Patanjali Hair Oil in India’s Hair Oil Market on the Basis of Revenue in Percentage (%), FY’2015

Figure 12‑1: Patanjali Revenue in INR Billion and Growth Rate in Percentage (%), FY’2016-FY’2020

Figure 12‑2: Patanjali Revenue Segmentation by Nutrition and Supplements, Groceries, Medicine, Home Percentage (%) INR Million, FY’2020

Table 3‑1: Patanjali Ayurved Limited Business Plan and Future Strategies, FY’2015-FY’2020

Table 3‑2: Financial Performance of Patanjali Ayurved Limited on the Basis of Equity Shareholding Pattern in Percentage (%), March 2015

Table 3‑3: Financial Performance of Patanjali Ayurved Limited on the Basis of Revenue Split for Domestic and Export Goods in INR Million, FY’2015

Table 3‑4: Market Share of Patanjali Products at Big Bazaar on the Basis of Sales Volume in Percentage (%), October, 2015-January, 2016

Table 3‑5: Success Factors For Patanjali Ayurved Limited

Table 3‑6: The Eligibility Criteria for Franchise Stores of Patanjali Ayurved Limited

Table 3‑7: Market Capitalization for Patanjali and Its Competitors in INR Billion, July 2016

Table 3‑8: Market Penetration of Major FMCG Manufacturers in Mom and Pop Stores by Number and Percentage (%), March, 2016

Table 4‑1: The Value Chain Model for FMCG’s of Patanjali Ayurved Limited, FY’2015

Table 4‑2: Retailer’s Margin for Best Selling Patanjali Products, FY’2016

Table 4‑3: The Value Chain Model for Ayurvedic Medicines of Patanjali Ayurved Limited, FY’2015

Table 5‑1: Key Reasons for Growth and Development in PAL’s Revenue in INR Million, FY’2010-2015

Table 5‑2: Financial Performance of Patanjali Ayurved Limited by Product Category (Nutrition and Supplements, Groceries, Medicine, Home Care, Personal Care, Health Care, and others) on the Basis of Revenue in INR Million, FY’2015

Table 5‑3: Current and Future Outlook for Personal Care Products of Patanjali Ayurved Limited, FY’2015 and FY’2020

Table 5‑4: PAL Personal Care Market Segmentation by Personal Care Products (Skin Care, Dental Care, Hair Care, Body Care, Toiletries and Eye Care) on the Basis of Revenue in INR Million, FY’2015 and FY’2018

Table 5‑5: Current and Future Outlook for Nutrition and Supplements Products of Patanjali Ayurved Limited, FY’2015 and FY’2020

Table 5‑6: Patanjali Nutrition and Supplements Market Segmentation by Nutrition and Supplement Products (Chyawanprash, Badam Pak, Ghee, Honey, Health Drinks and Fruit Juice) on the Basis of Revenue in INR Million, FY’2015 and FY’2018

Table 5‑7: Current and Future Outlook for Grocery Products of Patanjali Ayurved Limited, FY’2015 and FY’2020

Table 5‑8: Patanjali Grocery Market Segmentation By Biscuit And Cookies, Spices, Candy, Herbal Tea, Sugar, Noodles, Mustard Oil And Others, on The Basis of Revenue in INR Million, FY’2015 and FY’2018

Table 5‑9: Operating Performance of Patanjali Ayurved Limited on the Basis of Revenue Segmentation by Major Cities, FY’2015

Table 5‑10: Patanjali Revenue Segmentation on The Basis of Region in Percentage (%), FY’2015

Table 5‑11: Patanjali Revenue Segmentation on the Basis of Region in INR Million, FY’2015

Table 5‑12: PAL Revenue by Distribution Channel (Company Owned Website, Third Party Online Websites and Offline Stores), FY’2016

Table 5‑13: Patanjali Revenue Segmentation by Company Owned Website, Third Party Online Websites and Offline Stores in INR million and Percentage (%), FY’2016

Table 5‑14: Key Factors for Competitive Pricing Strategy of Patanjali Products

Table 5‑15: Patanjali Product Category Split By Number of Products on The Basis of Price, FY’2016

Table 6‑1: Key Factors for Target Group Preference of Patanjali Products, FY’2015

Table 6‑2: Gender Wise Demand for Patanjali Ayurved Products on the Basis of Revenues in Percentage (%), FY’2015

Table 6‑3: Age Wise Demand for Patanjali Ayurved Products on the Basis of Revenues in Percentage (%), FY’2015

Table 7‑1: Growth Drivers for the Demand and Production of Honey in India, FY’2015

Table 7‑2: Company Overview and USP of Major Players in Honey Market, FY’2015

Table 7‑3: Presence of Antibiotics in Honey Sample of Dabur, Himalaya and Patanjali, September 2010

Table 7‑4: Market Share of Major Players in Honey Market on the Basis of Revenues in INR Million, FY’2015

Table 7‑5: 4Ps Analysis for Dabur Honey

Table 7‑6: 4Ps Analysis for Patanjali Honey

Table 7‑7: USP and Business Strategy of Major Players in India Toothpaste Market

Table 7‑8: Market Share of Major Players in Toothpaste Market on the Basis of Revenues in INR Million, FY’2015

Table 7‑9: 4Ps Analysis for Patanjali Toothpaste (Dant Kanti)

Table 7‑10: 4Ps Analysis for Colgate Palmolive Toothpaste

Table 7‑11: Business Strategy and USP of Major Players in Face Wash Market

Table 7‑12: Market Share of Major Players in Face Wash Market on the Basis of Revenues in Percentage (%), FY’2015

Table 7‑13: Share of Patanjali’s Face Wash in India Face Wash Market on the Basis of Revenue in INR million, FY’2015

Table 7‑14: 4Ps Analysis for HUL (Pond’s and Fair & Lovely)

Table 7‑15: 4Ps Analysis for Himalaya Face Wash

Table 7‑16: 4Ps Analysis for Patanjali Face Wash

Table 7‑17: Key Factors for Growth and Development of Instant Noodles Market, FY’2010-FY’2016

Table 7‑18: Comparison of Major Companies in Instant Noodle Market by USP and Business Strategy

Table 7‑19: Share of PAL instant noodles in the overall instant noodle market on the basis of Revenue in INR million, FY’2016

Table 7‑20: 4Ps Analysis for Nestle Maggi

Table 7‑21: 4Ps Analysis for ITC Sunfeast Yippee Noodles

Table 7‑22: 4Ps Analysis for Patanjali Instant Noodles

Table 7‑23: Key Factors for Growth and Development of Biscuit and Cookies Market in India, FY’2010-FY’2015

Table 7‑24: Comparison of Major Companies in India Biscuits and Cookies Market by USP and Business Strategy

Table 7‑25: Market Share of Major Players in Cookies in Biscuit And Cookies Market on The Basis of Revenue in INR Million, FY’2015

Table 7‑26: 4P Analysis for Parle Biscuit and Cookies

Table 7‑27: 4P Analysis for Britannia Biscuit and Cookies

Table 7‑28: 4P Analysis for Patanjali Biscuit and Cookies

Table 7‑29: Key Factors for Growth and Development of Hair Oil Market

Table 7‑30: USP and Business Strategies of Major Players in India Hair Oil Market

Table 7‑31: Market Share of Patanjali Hair Oil in the Overall Hair Oil Market on the Basis of Revenue in INR Million (%), FY’2015

Table 7‑32: 4Ps Analysis for Marico Hair Oil

Table 7‑33: 4Ps Analysis for Patanjali Hair Oil

Table 8‑1: Comparative Analysis for Pricing of Few Major FMCG Products of Patanjali with other Companies

Table 9‑1: Performance Indicators For Patanjali Online Sales in India By GMV, Order Volume, Order Size, Refund Rate And Others FY’2016

Table 10‑1: Financial Performance for Patanjali Ayurved Limited on the Basis of Capital Structure in INR Million, FY’2014

Table 10‑2: Patanjali’s Equity Shareholding Pattern in Percentage (%), FY’2015

Table 10‑3: The Balance Sheet for Pal in INR Million, FY’2013-FY’2014

Table 10‑4: The Balance Sheet for Patanjali in INR Million, FY’2013-FY’2014

Table 10‑5: The Profit And Loss Statement for Patanjali in INR Million, FY’2013-FY’2014

Table 10‑6: Financial Ratios for Patanjali Ayurved Limited, FY’2013-FY’2014

Table 10‑7: Profit And Loss Statement for Patanjali in INR million, FY’2015

Table 10‑8: Profit And Loss Statement for Patanjali in INR million, FY’2015

Table 10‑9: Loans and Advances Given By Patanjali to Related Parties in INR Million, FY’2015

Table 10‑10: The Particulars of Various Guarantees Given By Related Parties of Patanjali in INR Million, FY’2015

Table 10‑11: The Particulars of Investment by Patanjali in INR Million, FY’2015

Table 10‑12: The Domestic Borrowings Undertaken By Patanjali in FY’2015

Table 10‑13: The Cumulative Financial Statement for Patanjali in FY’2015

Table 11‑1: The objectives of PAL’s food and herbal park in Haridwar

Table 11‑2: PAL’s Primary Processing Centers in the Food and Herbal Park, Haridwar

Table 11‑3: Patanjali’s Central Processing Centers in Food and Herbal Park, Haridwar

Table 11‑4: Cost of Machinery Utilized in the Food and Herbal Park, Haridwar

Table 12‑1: Key Factors driving Growth and Development of PAL’s Revenue in INR Million, FY’2016-FY’2020

Table 12‑2: Patanjali Revenue Segmentation by Nutrition And Supplements, Groceries, Medicine, Home Care, Personal Care, Health Care, and Others, on the Basis of Revenue in INR Million, FY’2020

Table 13‑1: Analyst Recommendation for Patanjali Ayurved Limited

Table 13‑2: Analyst Recommendation for FMCG companies