Driven by the booming enthusiasm for country-level and international tournaments and the increasing popularity of sports and fitness activities, the Sports Equipment Market in China is increasing.
Leading manufacturer of sporting goods: China’s leading sports goods and equipment manufacturers are among the world’s largest providers in the fitness sector. They create, manufacture, and distribute a wide range of white/private label or original design manufacturing (ODM) items and bespoke products (OEM) for the world’s most well-known Western companies. In 2016, China was also the largest provider of sports supplies and equipment to Europe, accounting for over 38% of the union’s imports. In 2022, the United States imported around $27 Bn in athletic goods from Chinese vendors.
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Consumers’ enthusiasm for sports is on rise: Up to 60% of the world’s sports equipment is manufactured in China. Many corporations have sourced from the nation due to reduced labor and production expenses. There are around 80 exercise equipment firms and 500 sports goods-related factories in Xiamen alone. Furthermore, the physical environment and consumers’ enthusiasm for sports in China has driven many investments in sporting facilities by domestic and international rights holders.
International Standardisation for sporting equipment: The China Sporting Goods Federation and the International Standards Organization Technical Committee in Sports and Leisure Facilities (ISO/TC 83) decided to work together, thus changing China’s sports products and service standards into international standards and executing ISO-related international standards activities at the China Sports exhibition. It provided a comprehensive introduction to the German Standardization Association’s work direction and made further ideas on the task of standardization of Chinese athletic products.
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Design flaws and Quality issues: The production of sports equipment in China is a complex process that requires meticulous planning, as well as technical know-how to reduce lead and order times. Many companies underestimate this effort, and as a result, the mass-produced sports equipment ends up with design flaws, quality issues, or unnecessary product development costs. Moreover, complications commonly arise if clients have no local presence in China because they can’t physically assess the suppliers and make sure they follow the project timeframe. Thus, disrupted supply chains, wrong product specifications, and other setbacks are not immediately detected that take a lot of time to fix. Furthermore, quality issues in sports equipment can lead to accidents and injuries, therefore strict quality control is crucial in this industry and proper product testing is required to assess potential hazards.
Analysts at Ken Research in their latest publication “China Sports Equipment Market Outlook to 2027F – China Sports Equipment Market Outlook To 2027F- By Type (Ball Sports, Adventure Sports, Fitness and Golf Equipment), By Distribution Channel (Specialty and Sports Shops, Department/Discount Stores, Online, Other) and by Region” observed the potential of the Sports Equipment Market in China. The increasing popularity of sports and fitness activities, the rising disposable income of consumers, the growing demand for technologically advanced and innovative products, and the proliferation of online retail channels along with government incentives are expected to contribute to the market growth over the forecast period. The China Sports Equipment Market is expected to grow at ~% CAGR over the forecasted period 2022-2027F.
Key Segments Covered
China Sports equipment Market:
- By Type:
- Ball Sports
- Adventure Sports
- Fitness Equipment
- Golf Equipment
- Other
- By Distribution Channel:
- Specialty and Sports Shops
- Department and Discount Stores
- Online Retails
- Other
- By Region:
- North China
- Northeast China
- East China, South China
- Central China
- Southwest China
- Northwest China
Key Target Audience
- Sports Equipment Companies
- Sports Equipment Manufacturers
- Sport retailers
- New market entrance
- Industrial Associations
- Government Bodies
- International Sports Companies
- Channel Partners
Time Period Captured in the Report:
- Historical Year: 2017-2022
- Base Year: 2022
- Forecast Period: 2022– 2027F
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Companies Covered:
- Nike China
- Anta Sports
- Adidas China
- Li-Ning
- Xtep
- FILA
- Intersport
- Decathlon
- Puma
- Kappa
- Mizuno
- ERKE
- 361
- Taishan Sports Industry Group Co.Ltd
- Bestway
- WeihaiGuangwei (Group) Co., Ltd.
- Doublefish
- DHS-Sports
Key Topics Covered in the Report
- Market Overview and Genesis of China Sports Equipment Market
- Business Cycle and Timeline of China Sports Equipment Market
- Market Size Analysis of China Sports Equipment Market, 2017-2022
- Segmentation of China Sports Equipment Market, 2022 (by type, By distribution channel, By Region)
- SWOT Analysis of the China Sports Equipment Market
- Regulation in China’s Sports Equipment Industry
- Challenges and Bottlenecks in China Sports Equipment Market
- Trends and Developments in China’s Sports Equipment Industry
- COVID Impact on the China Sports Equipment
- Competition Framework of China Sports Equipment Market
- Future Market Size Analysis of China Sports Equipment Market, 2022-2027F
- Future Market Segmentation Analysis of China Sports Equipment Market, 2027F
- Case Study
- Analyst Recommendations
For more information on the research report, refer to below link:
Related Reports By Ken Research
The US Sports Equipment Industry Outlook to 2017
India Sports Equipment Market Outlook to FY’2018
