Brazil Ecommerce: How Online Retail Industry Expected to Grow in Brazil in Next 5 Years?- Ken Research

Internet has undoubtedly resulted in the creation of a “New Economy” worldwide. Brazilian middle class income has grown and is considered to be the major cause behind the huge growth in e-commerce in Brazil. Brazil is considered as the world’s ninth largest retail e-commerce market and is the only Latin American country to find a spot in the global top 10 list. Brazil claims to have 80 million digital shoppers in 2015 and the internet penetration in the country has reached more than half the country’s total population. Total number of internet users in Brazil was recorded at 113.7 million in December, 2015. More than 60% of the internet users in Brazil can connect via Smartphone. Brazil accounts for 59% of all e-commerce in South-America followed by Mexico with a mere 14% share. E-commerce mainly requires an ecosystem ranging from anti-fraud protection to behavioral marketing and these are improving in Brazil as local players are professionalizing and at the same time, international players are setting-up their operations in Brazil. E-commerce has grown at an average rate of 40% since 2004 in Brazil. The high level usage of internet, undoubtedly, signals promising opportunities for e-commerce. Companies in Brazilian e-commerce should prepare themselves for playing a long game and should focus more on capturing and increasing the market share rather than just focusing on profitability.

The publication is expected to be published in September 2016 and is currently available for pre-order. In order to know further on the publication scope, methodology, approach and other queries, contact @ query@kenresearch.com

Scope-Brazil E Commerce Market

Executive Summary

Research Methodology

Brazil E-Commerce Market Introduction
- E-Commerce Growth in Global Market and in Latin America
- Brazil E-commerce Market
Brazil E-commerce Market Size By Gross Merchandise Value, 2010-2015
Brazil E-commerce Market Segmentation
- By Type of Distribution Model, 2015: B2C, B2B and C2C
- By Industry Vertical (Online Retail, Online Travel, Online Advertising, Online Entertainment and Others), 2010-2015
Brazil Online Retail Market Introduction
- Business Model in Online Retail Market
- Brazil Online Retail Market Size,2010-2015
  - By Gross Merchandise Value, 2010-2015
  - By Number of Orders, 2010-2015
  - By Average Order Size, 2010-2015
- Market Segmentation, 2015
  - By Type of Goods (Electronics, Clothing, Beauty, Others), 2015
    - Consumer Electronics – Mobile, Large Appliances, Computer and Others
    - Apparel, Footwear, Accessories – Menswear, Womenswear, Children wear
    - Beauty Products Type
    - Grocery
  - By Distribution Model (B2B, B2C, C2C)
  - By Device Used For Login (Mobile, Desktop, Tablet), 2015
  - By Mode Of Payment, 2015
  - BY Major Cities, 2015
  - By Express and Normal Delivery, 2015
  - By Cash on Delivery/Online Payment,2015
- Consumer Profiles in Brazil Online Retail Market, 2015
  - By Gender, 2015
  - By Age, 2015
  - By Mode of Payment, 2015
  - By Seasonal Demand, 2015
- Market Share of Major Players in Brazil Online Retail Market (MercadoLibre, eBay, Lojas Americanas, Amazon, Magazine Luiza, Iguama and others)
  - By Category wise GMV, 2015
- Competitive Landscape of Major Players in Brazil Online Retail Market (Cover parameters such as Company Overview, USP, Business Strategies, Global and domestic ranking, Number of Unique visitors, GMV, GMV split by products, average order size, number of orders, cancellation and replacement rate, weekday/weekend orders, mobile app downloads, cancellation procedure with fees, business model)
- Brazil Online Retail Market Future Outlook and Projections, 2016-2020

Brazil Online Travel Market Introduction
- Business Models Prevalent in Brazil Online Travel Market
- Market Size,2010-2015
  - By Gross Merchandise Value, 2010-2015
- Market Segmentation, 2015
  - By Region : Domestic & International
  - By Mode: Rail, Bus, Flights, Car Rentals
  - By Devices Used
- Consumer Profiles in Brazil Online Retail Market, 2015
  - By Gender, 2015
  - By Age, 2015
  - By Mode of Payment, 2015
  - By Seasonal Demand, 2015
- Market Share of Major Players (TripAdvisor.com.br, Hotelurbano.com, Decolar.com, Booking.com, Submarino Viagens, ViajaNet, Hoteis.com)
  - By GMV – Segment wise, 2015
- Competitive Landscape of Major Players in Brazil Online Travel Market (Cover parameters such as Company Overview, USP, Business Strategies, Global and domestic ranking, Number of Unique visitors, GMV, GMV split by mode of travel, GMV split by domestic and international trips, business model, payment gateway tieups, major funding, Number of listings for hotels, employees for customer support service)
- Brazil Online Travel Market Future Outlook and Projections, 2016-2020

Brazil Online Entertainment Market Introduction
- Market Size,2010-2015
  - By Gross Merchandise Value, 2010-2015
- Brazil Online Entertainment Market Segmentation, 2015
  - By Types of Source (Online Gaming, Videos, Movies, Newspaper and Music), 2015
    - By Online Gaming Market Segmentation)
      - By Types of Membership, 2015
      - By Type of Gamers, 2015
      - By Mode of Games (Mobile, Desktop, Tablet and others), 2015
    - By Gender, 2015
    - By Age, 2015
    - By Region, 2015
  - Market Share of Major Players in Brazil Online Entertainment Market
    - By Segments, 2015
  - Competitive Landscape of Major players in Brazil Online Entertainment Market (Cover parameters such as Company Overview, USP, Business Strategies, Revenues, Funding, Global and domestic ranking, Number of Unique visitors, Number of Games/music/videos been displayed on portal, number of mobile app downloads)
  - Brazil Online Entertainment Market Future Outlook and Projections, 2016-2020

Brazil Payment Gateway Market Introduction
- Brazil Payment Gateway market Size by Revenues, 2010-2015
- Brazil Payment Gateway Market Segmentation
  - BY Type of Transactions (Bill Payment, E Commerce transactions and others)
  - By Regions
- Market Share of Major Payment Gateways in Brazil Market (PagSeguro, Moip, Paypal, Pagamento Dgital, Mercado Pago, Interpay, Cyberbit, Barclaycard, 2checkut), 2015
- Competitive Landscape of Major Players in Brazil Payment Gateway Market (Cover major parameters such as Company Overview, Business Strategies, USP, Number of Transactions, Average Transaction Size, Number of Transaction by Type of Transactions, Gateway Setup Fees, Monthly Fees, Transaction Charges, payment methods allowed

Growth Drivers and Restraints in Brazil E Commerce Market
Trends and Developments in Brazil E Commerce Market
Opportunities and Pre requisites in Brazil E Commerce Market
Brazil E Commerce Market Future Outlook and Projections
- BY Revenues, 2016-2020
- BY Segments, 2016-2020
- Cause and Effect Relationship
- Analyst Recommendations
Macro-Economic Factors
- Mobile Users of Brazil, 2010-2020
- Personal Disposable Income of Brazil, 2010-2020
- Internet Users of Brazil, 2010-2020
- Brazil Urban Population, 2010-2020
- Retail Market in Brazil, 2010-2020
- Number of Outbound Tourists in Brazil, 2010-2020