1. Growing demand for fast & convenient door delivery services post COVID-19 contributed in the surging growth of Brazil Quick Commerce Market
The Brazil Business-to-Consumer Ecommerce market expanded at a CAGR of 24.5% in between 2019 and 2022. During COVID 19 pandemic, the social restrictions and safety measures surged consumers to shift to online platforms for daily needs and meals.
Post pandemic, the trend remained and contributed to the growing demand for online platforms and delivery apps to meet the needs. The geographic coverage for internet also expanded to smaller areas of the country, which further added to the growing demand. Existing & new retail stores and restaurants adopted the digital transformation along with the consumers. Many new and unique business models have been emerging in the market like dark stores model. iFood, Uber Eats, Rappi, among others were the major players operating in the ecosystem as of 2022.
2. The social restrictions and imposition of lockdowns by governing authorities to promote social distancing measures for safety caused customers to adapt to online shopping
With increasing internet penetration and usage of smartphones, more and more people have access to these services and are able to consume it. Along with this, the internet penetration in smaller areas in the last few years have drastically increased the demand and usage of such services.
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Q-Commerce provides the working population with the flexibility to order at their convenient time and place, contrary to the traditional mode which required purchasing only during the store’s open hours. They are able to save on their time, energy and costs of purchasing food & groceries, increasing the demand of such services.
For restaurants, by offering online delivery, they are able to reduce their space costs by having small areas for dine-in. For grocery stores, many suppliers are able to earn more by offering products more than those being displayed in their physical stores by storing in warehouses and directly delivering.
3. Typical Features of a Q-Commerce Consumer in Brazil
- Typical consumer demands are centered around immediacy in delivery. This shopper “persona” usually makes small purchases through the app, mainly purchasing the items that can save on time and energy and be received in minutes.
- A typical user of such services in Brazil is a young adult living in urban areas, where the Q-Commerce services are operational. A lot of them are digital enthusiasts with virtual bank accounts.
- Most popular purchases are FMCG items. Among the most frequently bought products are items groceries, soft drinks, beers, toilet paper, water, ready-to-eat meals, snacks and vegetables can also be found.
4. The market is expected to be highly sensitive and driven by the speed and time of delivery period, with players promising deliveries from within hours to within minutes at your door steps
The Brazil Quick Commerce market is expected to generate a revenue of ~ $5 Bn by 2027F, growing at a CAGR of 10.7% between 2022 and 2027F. The increase can be attributed to the rise in digital adoption and technology, availability of services in smaller locations and increased awareness and comfort being provided to consumers. The market is expected to be highly sensitive and driven by the speed and time of delivery period, with players promising delivery from within hours to within minutes at your door steps. The On-Demand Grocery Delivery is expected to increase its share significantly in Brazil Quick Commerce Market between 2022 and 2027F.
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