Australia Online Advertising Market By Medium
The Australia Online Advertising market is segmented by Medium into Mobile and desktop.
Competition Scenario in Australia Online Advertising Market
The Online Advertising Market is highly competitive, owing to the existence of various prominent players operating on a global scale. The market appears to be moderately concentrated, with significant players adopting key strategies like mergers, acquisitions, and service innovation. Some of the major players in the market are Google LLC, Facebook Inc., and Twitter Inc. Major competing parameters for these companies include Reach of their Advertisements, Insights, Target Audience, Flexibility and Cost.
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What is the Expected Future Outlook for the Overall Australia Online Advertising Market Across the globe?
The Australia Online Advertising market was valued at EUR ~billion in 2022 and is anticipated to reach EUR ~billion by the end of 2027F, witnessing a CAGR of ~% during the forecast period 2022-2027F. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.
The Australia Online Advertising Market is projected to show a significant growth, with the shift of advertising budget from traditional marketing like print, and ATL-outdoor activities to digital and mobile marketing, would witness a rise with end-users preferring to consume content primarily on their mobile phones or TV, and social distancing, work-from-home possibly becoming the new normal.
E-commerce giants in the region, such as Amazon, have been investing heavily in the region to increase their market share. Many users in Australia are now searching for products more on Amazon than on Google, compelling advertisers to invest in online ads in the company.
Technological advancement and digitalization are factors assisting market players to stay ahead of the competition. Adoption of Artificial Intelligence (AI) technology by advertisers for better online advertising will drive the market growth. AI can analyze huge data sets about consumer’s response to online advertising, and those insights are used to boost the performance of advertising companies, thereby driving the market growth for Australia’s online advertising.
The retail sector dominated the digital advertising market in terms of advertising expenditure. The review period saw a rise in e-commerce spending in the country which led to rise in the digital spending by the retail sector. Other sectors including Automotive, Financial Services, Telecommunications and Leisure Travel also contributed significant share to the total digital advertising expenditure and are to lead to further demand in the coming years.
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Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report
- Advertising Agencies
- Social Networking Platforms
- End User Industries Investing in Digital Advertising
- Regulatory Bodies and Government Agencies
- Investors
- Industry Associations
- Consulting Agencies
- Government Bodies & Regulating Authorities
Time Period Captured in the Report - Historical Year: 2017-2022P
- Base Year: 2022P
- Forecast Period: 2022P– 2027F
For more insights on the market intelligence, refer to the link below:
Australia Online Advertising Market
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